Penguin launches ‘YourFry’ creative competition

YourFryPenguin has launched a unique creative competition in partnership with WeTransfer and Stephen Fry.

YourFry’ celebrates the release of Stephen Fry’s new book ‘More Fool Me’ and invites creatives to design their own interpretations of the work.

The campaign has released assets, including text, imagery, and audio, to designers, who can upload their own concepts for ‘More Fool Me’ to WeTransfer.

WeTransfer said: “We always look for new ways to provide more depth and inspire our users through collaborations with creative industries. YourFry is a uniquely rich, cohesive experience and we’re anticipating this collaboration [will] inspire people around the world.”

Find out more about the campaign here and tell us if you’ll be entering the competition.

Broadcast tower design resembles ribbon

The winning design for a new tower in Turkey has been revealed – and it resembles a bright orange ribbon.

The design for Çanakkale Antenna Tower was submitted by architects Inter.National.Design and Powerhouse Company.

It incorporates recreational facilities which were called for in the brief, as well as the broadcast and observation tower, which forms much of the continuous loop.

At 100 metres high, the scheme certainly stands out amongst the surrounding forest landscape and will surely be a must-see for any tourists visiting the nearby town of Çanakkale (which is close to the legendary city of Troy).

Find out more about the tower here and tell us what you think of this striking design.

The Drum launches inaugural ‘Designerati’

Marketing website The Drum has launched its first ‘Designerati’ competition, to celebrate the best in British design.

Having crowd-sourced a list of designers, The Drum is now inviting readers to choose their favourites from the top one hundred for the debut edition of ‘Designerati’.

The winner will also be celebrated at The Drum Design Awards in April.

Designers on the list include Alannah Weston, Sir James Dyson, and Paul Smith.

Find out more about ‘Designerati’ here and tell us if your favourite designer appears in the list.

Latest World Design Rankings released

World Design Rankings has released the 2013 list, which sees the United States remain at the top of the aggregated rankings.

The list ranks countries by their success in internationally juried design competitions and has been accumulating them in the current list since 2010.

It breaks down into ‘design business insights’ (strengths, weaknesses and opportunities), which reveal how countries perform in different areas of design, such as architecture, art and technology.

Arranged by the A’ Design Award & Competition, the list ranks sixty-nine countries, including this year’s newcomers Iceland and Puerto Rico. The United States tops the table with 112 awards between its designers, followed closely by Turkey (89) and Hong Kong (81). The United Kingdom is in a respectable fifth place with 55 awards.

You can see the whole table here – do you think this is a good way to represent design achievements?

BT Sport unveils ‘Name that Team’ competition

BT Sport has launched a competition that challenges sports fans to uncover 44 different sports teams hidden within visual clues in this illustration.

The competition encourages sports fans to use every grain of their sporting knowledge to unearth the different teams from the clues.

All 20 Barclays Premier League teams are hidden within the illustration – and sports fans who can find all 20 automatically get entered into a prize draw to win a pair of tickets to a Premier League game of their choice.

So put your knowledge and skills to the test by entering this competition here, and let us know how you get on!

Win a blocky stool from sixinch

Blocky stoolWe felt this competition was too good to keep to ourselves; sixinch are offering the chance of winning one of five of its blocky stool.

The stool, which was designed by Pieter Jamart from their design team, comes in a choice of seven colours and is made from rotation moulded Pu.

To enter all you need to do is email them your name at before 30th June. Winners will be chosen at random and contacted by email.

First Skype enabled campaigned launched

CompetitionSpecsaversSpecsavers has been working with Microsoft Advertising to launch a new competition; ‘Spectacle wearer of the year’.

The competition, developed by Manning Gottlieb OMD in conjunction with DG MediaMind, uses Skype to encourage more users to submit photos of themselves wearing their spectacles via their web-cam. Using Skype to promote the competition makes sense as it is one of the biggest video calling services, and recently has been used a Microsoft as a replacement for its Messenger service.

James Hayr, head of specialist sales at Microsoft Advertising, says: “This is the first time an advertising campaign in the UK has used Skype’s video capabilities within a creative solution to bring a brand message to life. Skype’s ability to make more meaningful connections over video means that this is the only platform a campaign like this could have been executed on, outstripping the reach of its competitors.”

The campaign will run till the end of June and will be supported by digital display ads on MSN.


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