The infinite chocolate trick


Infinite chocolate trickHave you seen the intriguing ‘infinite chocolate trick’?

The grainy video, which has been on YouTube for eighteen months, is gaining a new lease of life on social media.

It shows a chocolate bar being cut across three angles, with the pieces then moved around – except when it’s supposedly reconstituted, there’s a piece of chocolate left over.

Watch the trick below and tell us if you’ve worked out the secret.

Why our brains crave infographics


InfographicAn agency has created an infographic – on our love for infographics.

Neoman Studios has come up with some data related to this fun type of content, as it is highly shared by Internet users.

For example, we learn that only 28% of words on a web page are actually read on an average visit – but also, that almost 50% of our brain is involved in visual processing.

If you want to learn more about infographics, click here.

The Brand Deck


Brand deck A designer has created a card game to help you define the essence of your brand.

Through the motto “ Simple. Honest. Work ”, Scott Thomas gives us the philosophy of the game.

The Brand Deck is a simple card game that consists of 100 adjectives, 50 on the front, and 50 contrasting terms on the back such as “conventional” vs “experimental” or “simple” vs “complex”.

Thanks to the platform Kickstarter, he has already raised $58,000 which overtakes his goal of $45,000.

He has also worked with the Cards Against Humanity’s co-creator, Max Temkin, on a different version of the deck if you donate $58 or more.

Find out more about this interesting project here

Colourful flowers frozen in ice


Ice FlowersA botanical artist in Tokyo has encased colourful flowers in blocks of ice, exploring how this changes the plants’ life cycles.

Makoto Azuma’s ‘Ice Flowers’ enhances the vibrancy and size of the bouquets, which have been arranged in a derelict warehouse outside of the city.

However, as the ice melts, the flowers will wither, until they are left in puddles of water.

Azuma says: ‘please enjoy how flowers and ice change themselves over time in the ruins far from human existence – it is an inorganic space that makes a vivid contrast with flowers’.

Take a closer look at the installation here and tell us what you think of it.

Animated street art


Animated street artAn artist breathes new life into street art by transforming it into animated GIFs.

Serbian artist ABVH, who also animates film posters and cartoons, posts his interpretations of street artists’ work on Tumblr.

His GIFs include injecting fire into a mural by Whoam Irony (pictured) and adding a beach scene into JADE’s artwork.

See more of his work here and let us know what you think.

A grotto-like bar covered in crumpled paper


Grotto barA design studio has created a bar covered in scrunched-up paper.

Naoya Matsumoto Design invited local residents to crumple tracing paper and stick it to the interior of the Yorunoma bar.

Paired with subdued lighting, the bar has a dramatic atmosphere reminiscent of fairytale grottos.

The bar was part of a pop-up programme in Osaka during Summer 2014.

Take a look at the bar here and tell us what you think.

The world’s first self-destructing book


Self-destructing bookA bestselling author is offering one lucky reader the world’s first self-destructing book.

James Patterson is offering a self-destructing copy of his latest novel ‘Private Vegas’ for £194,000 to one lucky reader – after twenty four hours, the book will actually explode.

A thousand digital copies of the book will also be released; these will also ‘self-destruct’ after a day and feature a countdown at the top of the screen.

The stunt has been designed to put the thrill back into publishing in the digital age – although a normal hardback edition has also been published for readers who prefer to take their time.

Find out more about the book here and let us know what you think of the campaign.

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