July 20, 2015 Leave a comment
IKEA has unveiled its latest ad, featuring monkeys having fun with an IKEA METOD kitchen.
Representing the furniture brand’s ‘The Wonderful Everyday’ strapline, you can see the monkeys opening all the cupboards, playing with the food and even enjoying a little shower from the tap.
Filmed in Costa Rica’s Jaguar Rescue Centre, the company is trying to convey the message that “cooking doesn’t need to be governed by convention or worry, it can be a joyous playground.”
Watch this light-hearted video below and tell us what you think of it.