IKEA ad monkeys around


IKEA has unveiled its latest ad, featuring monkeys having fun with an IKEA METOD kitchen.

Representing the furniture brand’s ‘The Wonderful Everyday’ strapline, you can see the monkeys opening all the cupboards, playing with the food and even enjoying a little shower from the tap. 

Filmed in Costa Rica’s Jaguar Rescue Centre, the company is trying to convey the message that “cooking doesn’t need to be governed by convention or worry, it can be a joyous playground.”

Watch this light-hearted video below and tell us what you think of it.

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Clever WWF ads conceal endangered animals


The World Wide Fund for Nature has released a new series of adverts using optical illusions to raise awareness about endangered species.

The charity emphasises the fast extinction of some species, such as the polar bear and the Sumatran tiger, through psychedelic black and white images concealing an endangered animal.

Using the line ‘The [animal] is becoming harder to see’, the WWF conveys the sense of urgency facing some of these species, encouraging readers to protect them while they still can.

Discover these clever ads here and let us know what you think of them.

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The Space Savers Encyclopedia


Did you know that around 80% of our household possessions are never used? Or that you’ll probably spend over a year of your life just trying to find things in your home?

Flexispace has created the perfect infographic designed to help you sort through your home storage in a thoughtful, logical way, uncluttering your home in no time.

The company’s Space Savers Encyclopedia offers general facts and statistics about the ‘multitude of objects’ lurking around your home, a useful decision-making flowchart, and specific storage tips for different parts of your house.

For instance, have you ever thought of transforming the space under your stairs into a bookcase? Other ideas include setting up secret storage under your bath, using a kettle toaster combo in your kitchen, and swapping your DVDs for an online service like Netflix or Amazon Prime.

Take a closer look at the Encyclopedia here and let us know if you have any other space-saving tips.

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The Economist goes experiential with insect ice cream


The Economist has taken experiential marketing a step further by offering free samples of ice cream – insect-flavoured ice cream.

The paper offered Londoners a more savoury version of the popular summer treat, with flavours including Choc Hopper (containing grasshoppers) and Scurry Berry (a mix of insects), as part of its ongoing enthusiasm for insect consumption, which it claims could feed a rapidly growing global population.

The Economist’s Marina Haydn said: “we think this particular story about insects is the kind of mind-stretching material that our globally curious target audience will find particularly interesting, and hopefully, tasty as well.”

Find out more about this unique campaign here and tell us if you would ever try insect ice cream.

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A village reclaimed by nature


A ‘lost’ fishing village on the eastern coast of China has been given a new, beautiful lease of life – it’s been reclaimed by nature.

Houtou Wan Village, in the Zhoushan Archipelago, was still occupied and thriving in the Fifties, but due to urbanisation, its population began to leave.

Now, with just a few residents left in the village, nature has started swallow bricks and paths, covering entire buildings with verdant green leaves and twisting brown branches.

The village has now been completely transformed into an almost silent, magical environment, haunting and undisturbed by humanity.

Discover this unique village here and tell us if you would like to visit it.

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‘Summer of Love and Hate’ jars by Marmite


Unilever has revealed new limited edition jars for its infamous Marmite product, just for this summer.

Playing on the polarised reactions that the spread produces (you either love it or hate it), Marmite has introduced two brand new designs for its iconic jars: ‘Summer of Love’ and ‘Summer of Hate’.

The designs, available from July to September, were inspired by Woodstock and the Summer of Love, reflected in the colourful Sixties-style labels and the retro typography.

This vintage throwback is being used to promote Marmite’s ‘lighter summery blend’, which it describes as a ‘slight twist on the traditional recipe’.

Take a closer look at the jar designs here and tell us which one you’ll be buying – although be warned, less than a hundred ‘Summer of Hate’ jars will be made available (one for each day of British Summer).

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The Map of London Slang


A map of London slang has been released, proving there’s more to the capital’s vocabulary than the ‘apples and pears’ of Cockney Rhyming Slang. by a cartographer and a lexicographer.

Cartographer Adam Dant and lexicographer Jonathon Green have created Argotopolis, a map that covers London slang according to different neighbourhoods.

From the melting pot colloquialisms of Notting Hill to the Yiddish of Hampstead, the map typifies each area with a residence or building (such as Selfridges or David Cameron’s House).

A limited edition of 50 hand-tinted prints is available, while an online version lets you can brush up on your London lingo and discover the heroes of slang.

Take a look at this original map here and tell us what other (polite) London slang you know.

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