Kit Kat unveils world’s first ‘splactor’ in fun new advert


SplactorKit Kat’s new advert offers an interesting explanation for its new product by introducing the world’s first ‘splactor’, or ‘split actor’.

The spot follows ‘Martin Mahogany’ on a film set as he plays two characters at the same time, with each half of his body in different costume and makeup.

To achieve his ambitious performances, he physically turns around to switch character, delivering his lines with utmost seriousness.

As the world’s first ‘splactor’, Martin is happy to take the credit for Kit Kat’s new Chunky Double Caramel bar, which takes a similar approach with two contrasting fillings.

Watch the ad below and tell us what you think of it.

How our brains ‘see’ logos


How Your Brain 'Sees' a LogoAn infographic reveals why we subconsciously make associations between logos and the brands they represent.

The chart, by Logo Maker, shows how our brains perceive a logo and how this impacts our decision-making.

It uncovers the parts of our brains that reacts to logos, such as the ventral medial frontal pole (which activates for brands we like), and how certain logos can change our behaviour.

See the whole infographic here.

Eerie dioramas produced by 3D printing glitches


DioramaAn artist produces eerie dioramas by deliberately glitching the 3D printing process.

Mathieu Schmitt creates dark, snowy scenes with objects, such as benches, lampposts, and cars, which are intentionally imperfect.

The objects are the result of corrupted 3D model data, giving them misshapen or distorted features.

Schmitt then places the objects into black cubes, which block nearly all natural light, and then illuminates the odd features for a beautiful, yet unsettling, effect.

See more of his work here and tells us what you think of it.

Covent Garden installation floats in mid-air


Take my lightning but don't steal my thunderThe top half of Covent Garden Market appears to be floating in mid-air, thanks to a new installation in the Piazza.

Alex Chinneck’s installation, ‘Take My Lightning but Don’t Steal My Thunder’, is an exact replica of part of the market’s façade, but its upper half has ‘broken away’ from the base.

The installation is made from steel and expanded polystyrene, which took five hundred hours to shape, and uses a counterweight to suspend the top half in mid-air.

Take a closer look at the installation here and tell us what you think.

The Art of Sandwiches


The Art of SandwichesTwo designers have created a collection of posters representing art movements through sandwiches.

Jeremy and Gabrielle, from Sydney, have a launched a Kickstarter campaign for ‘The Art of Sandwiches’, a series of four posters depicting the same sandwich in different artistic styles.

The vibrant posters use cubism, minimalism, and the abstract and psychedelic movements as inspiration.

See the posters here and let us know what you think of them.

Aerial Views Adria


Aerial Views AdriaA photographer has revealed the symmetrical beauty of beach umbrellas through his collection of aerial shots.

Bernhard Lang’s ‘Aerial Views Adria’ documents hundreds of colourful beach umbrellas along the Adriatic coastline in Italy, capturing lines of patterned circles on a sandy backdrop.

Lang said of his work: “The message might be to show the impact of human beings on the natural environment.

On the other side, the birds-eye view reveals that we are just small creatures, not as important as we think we are.”

Take a look at more images from Aerial Views Adria here.

An office that packs itself up at the end of the day


Heldergroen officeAn office in Amsterdam packs itself away after work hours, to encourage a good work-life balance and free the space for other activities.

The office, which belongs to design studio Heldergroen, uses theatre machinery to make the desks, complete with computers and paperwork, ‘disappear’.

At 6pm, a member of staff simply has to turn a key, which lifts the tables and clears the space.

Sander Veenendaal, the company’s creative director, says: “We are able to pull the tables up into the ceiling and make the whole room into a dance floor, yoga studio, trend session, networking reception, or anything else you can think of – the floor is literally yours.”

Read more about the office here and tell us what you think.

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