LEGO-inspired Brick Street View


If you’ve been fantasising about being in The LEGO Movie, then look no further – a Swedish coder has hacked a LEGO-inspired layer over Google Street View.

Einar Öberg’s creation, dubbed ‘Brick Street View’, offers an alternative spin on Google Maps, with a LEGO figure ready to help you explore the pixellated world.

Öberg has form with transforming Google Street View – his ‘Urban Jungle Street View’ lets users navigate an overgrown post-apocalyptic world.

Both the Brick and Urban Jungle versions are playful alternatives to the normal Google Street View and add a lovely sense of fun to the software.

Take a look around ‘Brick Street View’ here and tell us what you think of it.

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Glasscapes


Two artists have completed a unique sculptural project made from several layers of coloured glass.

Lucie Boucher and Bernie Huebne created Glasscapes, a collection of three stunning sculptures with hand-cut painted glass layers that can be rearranged.

For instance, the seascape Ocean Laughter II can either look like a tumultuous ocean or a harmonious work of geometric art.

Explore Glasscapes here and let us know what you think.

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Samsung launches an Avengers-themed virtual reality experience


Samsung has launched an Avengers-themed creative campaign, called ‘We Are Greater Than I’, which features amazing virtual reality.

The brand is promoting the Galaxy S6 smartphone with a two-minute virtual reality experience based on Marvel’s ‘The Avengers: Age of Ultron’.

This innovative experience places you in the middle of a battle between the Avengers and Ultron with special goggles.

Head of marketing at Samsung Mobile, Jamie Park says: “we’ve seen a growing interest from studios around the additive experience VR can deliver to fan engagement.”

Check out the experience below and tell us if you would like to take part. 

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Battersea Dogs & Cats Home’s brilliant ad


Battersea Dogs & Cats Home has recently revealed an innovative digital billboard, raising awareness of pet adoption.

For the inventive #LookingForYou campaign, members of the public have been receiving leaflets containing a chip that will make the dog follow them from one interactive billboard to the other.

Battersea’s head of operations, Carly Whyborn, said, “we’re using innovative technology in a way that has never been seen before, and we hope more of our abandoned animals find loving homes because of it”.

Watch the campaign in action below and tell us what you think.

https://player.vimeo.com/video/126591064

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Powerade creates first ‘workout billboards’


Powerade has introduced a new type of interactive billboard to the German market.

The sports brand has given an interesting ‘Total Wipeout’-esque spin to its line ‘you have more power than you think’, by transforming simple advertising billboards into fun exercise installations.

Each billboard represents a different training exercise: for instance, one has to be punched as hard as possible, and another is a scrolling climbing wall.

See these fairground style billboards in action and tell us if you would join in.

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Iconic election poster gets Mr Kipling treatment


Mr Kipling has recreated one of the most famous election posters of all time – with French Fancies.

‘Biscuits Aren’t Working’ marks the final days of the General Election campaign by reimagining the Conservative Party’s 1979 poster, replacing the straplines with baking-related messaging.

The brand espouses that ‘life is better with cake’, positioning biscuits as their woeful rivals.

Compare ‘Biscuits Aren’t Working’ to the original here and tell us what other brands could parody famous posters.

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Snickers launches voice recognition tool


Taking inspiration from Apple’s Siri, Snickers has developed recently its new voice recognition tool.

The chocolate brand has launched i-voice, its own voice recognition tool, as part of its ‘You’re Not You When You’re Hungry’ campaign.

I-voice is based on mobile voice-activated personal assistants, but will deliver much more sarcastic and unhelpful answers.

It only becomes helpful once the brand’s name shows up in the search results, emphasising the campaign’s strapline.

Find out more about i-Voice here and tell us if you’ll be downloading it.

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