Jeep’s optical illusion posters

Jeep adA new ad campaign for Jeep puts a twist on an old style of optical illusion by using animals.

The ‘See whatever you want to see’ posters feature animal pictures that, when turned upside down, look like a completely different animal.

The ingenious black and sepia posters, designed by Leo Burnett France, include a giraffe which becomes a penguin when flipped.

The posters are intended to give the brand a spirit of adventure and encourage users to see the world – while driving a Jeep, of course.

Take a look at the campaign here and tell us which is your favourite poster.

How far would you queue?

How far would you queueAn Australian brand has tested its customers’ endurance by seeing how far they would queue for a free snack.

Fantastic Snacks offered people a free bag of Fantastic Delites Curls, providing they would persevere through a variety of unusual queues.

Eager customers snaked through mile-long queues, waded through a lake and even skated on ice to reach their free packet.

Watch the results of the patience-testing campaign below and tell us what you think of the unique idea – would you take on one of these challenges for a free snack?

Raise the Roof

Raise the RoofAn ice cream brand’s new campaign has brought people together through rooftop art.

Kibon’s project, called ‘Raise the Roof’, united local residents of a Brazilian town with artists.

The community has created 22 murals, which were then exhibited on the rooftops of Morro do Alomeo and could be seen from the cable car that travels over the shantytown.

Kibon’s campaign aims to bring ‘culture to the community’, as well as being a unique publicity stunt.

Watch the video below or find out more about the inspirational campaign here.

Jet off to Geneva

Jet off to GenevaGeneva Tourism has combined experiential and online marketing for its new ‘Jet off to Geneva’ campaign.

The tourist board set up a mini Jet d’Eau de Genève in Canary Wharf and asked members of the public to cycle hard enough to power the fountain.

Whoever could power the fountain the longest won a luxury weekend for two in the Swiss city; now Geneva Tourism is offering the weekend package, along with other prizes, to players of the online game.

Find out more about ‘Jet off to Geneva’ here or watch the video below. Tell us what you think of this fun campaign.

The Think Tank wins global brief from Asendia

AsendiaAsendia, the La Poste and Swiss Post joint venture which launched in 2012, has awarded The Think Tank the brief to plan and execute a series of campaigns for 2014, which include creative, production, digital outreach, and public and media relations.

Based around Asendia’s brand theme ‘The world is your address’, we will roll out campaigns targeting customers and potential customers of the company’s cross-border delivery solutions. The campaigns will be delivered in a number of countries around the world and will feature multiple language elements.

For 2014, work will kick off with a campaign directed at how Asendia can enable the growing opportunities for eCommerce business across borders. This will be followed by a focus on the company’s new global offering, a comprehensive range of international mailing and shipping solutions for business, direct marketing, internet retailing and publishing.

Campaign elements will comprise owned, earned and paid for media, with a focus on an integrated approach. Elements of the campaigns will also focus on employee communications.

The brief was won in a competitive three-way pitch at the end of 2013, with the first campaign due to go live in April 2014. A pilot project for internal communications was completed in December.

Asendia Head of Communication, Domenico Pereira said: “We selected The Think Tank because they combined a creative approach with a holistic view of our brief; we felt that they understood our challenges and would work effectively with the in-house team we have in place in Berne and Paris.”

The account will be led by our Directors Liam Bateman, Samantha Dawe and Shaun Madle.

‘Goodbye Serious’: Wall’s ice cream relaunch

Wall's advertsWall’s is repositioning its brand with a new strapline, ‘Goodbye Serious’, accompanied by a series of fun adverts.

The advertising campaign, which is the brand’s first in a decade, includes famous products (such as the Cornetto) making puns and a new television spot set at the United Nations.

The advert features ‘UN representatives’ finding a new way to liven up their day – find out how they stave off the boredom by watching the video below.

Read more about the campaign here and tell us what you think of ‘Goodbye Serious’.

Helping spread the word for Tackle, the prostate cancer patients’ charity

Tackle press coverageThe Think Tank has been working with prostate cancer patients’ charity Tackle providing some core PR support since the start of the year. In the past weeks this has specifically involved a critical announcement regarding the availability of a new drug for cancer patients.

The goal was to put forward Tackle’s viewpoint on the availability of this treatment which offers a vital lifeline to thousands of men facing ‘death sentences’ due to the very limited options for treatment if chemotherapy has failed.

PR Senior Account Executive Kate Stewart said: “It was critical that Tackle was seen to be involved in the news debate, and we issued a statement saying the charity was giving a cautious welcome to the turn-around by NICE* on the availability of this new drug Enzalutamide.”

“The statement was issued under embargo and we followed up with as many of the key press writing on this subject as possible, and who we have been in dialogue over past months, offering spokespeople from Tackle for comment.”

The PR initiative paid off and Tackle received online coverage on several high profile websites, including The Mirror, ITV, The Daily Telegraph, Nursing Times, The Courier, Daily Mail, and the Huffington Post!

An article also appeared in print in The Daily Telegraph.

*National Institute for Health & Care Excellence

Little Coca-Cola kiosks promote new mini cans

Coca-Cola mini kiosk‘It’s the little things in life that make us happy’ is the strapline for Coca-Cola’s new publicity stunt, promoting its miniature cans.

The campaign, which is running throughout Germany, uses miniature kiosks (with their vendors presumably sitting on the ground) and even has to-scale chairs, a bin and a parasol.

The campaign, which was created by Ogilvy & Mather Berlin, promotes the new mini cans, which are 150ml.

Watch the campaign below and tell us what you think of the tiny cans.

The ‘Science of Sharing’ – successful video campaigns

Super Bowl advert sharesA new report has revealed that sharing is crucial for the success of video advertising campaigns.

The ‘Science of Sharing’ report, by Unruly, examines the timing of campaigns, the use of celebrities and branding, and what emotional triggers work best with viewers.

The report looks at the shares for adverts during Super Bowl XLVIII and compared them to the figures for last year’s game.

Describing shares as ‘the global currency of social video and a measure of deep engagement’, the report also suggests the need for a ‘strong distribution strategy’ to capitalise on the sharing of content.

Find out more about the report here, or download it here and tell us what kinds of campaigns you like to share.

Now is what you make of it

Pepsi has taken its football advertising campaign one step further, by producing an interactive video featuring several famous figures in football and music.

Now is what you make of it’ stars top footballers, such as Lionel Messi and Jack Wilshere, and musician Janelle Monae, who interact with Stony as he wanders through the streets of Rio.

The video offers the viewer choices along the way, which are indicated by the cursor turning into a blue object, such as a football or a pen.

By clicking, you can change the course of the video to include exclusive content, like Monae singing David Bowie’s ‘Heroes’ and Messi signing a football with your name on it.

Watch the interactive video here or take a look at the original advert below. What do you think of interactive advertising content?

‘Unbelievable’ campaign surprises Londoners

Pepsi Max gave Londoners a surprise when it launched a new strand of its ‘Unbelievable’ campaign in the capital.

The drink brand installed augmented reality technology on an ordinary bus shelter on New Oxford Street, which could stream realistic images to the waiting travellers.

These real-time images included a tiger padding down the pavement, a meteorite strike, and even an alien invasion.

The reactions of the unsuspecting commuters have been filmed for Pepsi’s online content, which you can take a look at here. After their initial shock, many people started to join in the fun, pretending to be chased by the tiger or zapped by alien rays.

The concept, which was devised by AMV BBDO, is part of the wider ‘Unbelievable’ campaign, which involves fantastic feats and challenges, such as the ‘Human Loop the Loop’ and the ‘Shadow Dance Challenge’.

Watch the video below and tell us what you think of the innovative offering.

‘Moments of Warmth’

Duracell has launched a new campaign encouraging Canadians to keep warm in the harsh winter – by holding hands in a special interactive bus shelter.

The bus shelter, which loosely resembles a Duracell battery, has heaters that only turn on once its occupants complete a ‘circuit’.

They do this by holding hands and pressing on the positive and negative signs on either end of the shelter.

Duracell filmed the campaign, which it entitled ‘Moments of Warmth’, with the help of creative agency Cossette.

You can watch the advert below, and tell us if you would take part in a ‘Moment of Warmth’.

Godzilla: all he needs is a Snickers

Snickers’ new advert, devised by BBDO New York, features legendary film creature Godzilla as you’ve never seen him before.

Godzilla, who has been a part of Japanese culture since 1954, is known for destroying cities and terrorising its residents; this new advert offers an explanation for these rampages.

Godzilla now joins a line of celebrities, including Joan Collins and Aretha Franklin, who have participated in the ‘You’re not you when you’re hungry’ campaign.

Watch the advert below and tell us what you think of Godzilla’s latest starring role.

Dulux unveil ‘Colour Prohibition’ advert

Dulux has debuted a new television advert, which imagines a world of grey in which colour is banned.

The eighty-second advert, inspired by prohibition-era America, depicts a couple finally getting together after colour explodes into their monochromatic lives.

Using Thirties-style framing shots and incredibly detailed set and costume design, the advert has a distinctive, vintage feel.

Ann Marie O’Riordan, Dulux head of marketing, said that the advert marks the brand “moving towards a more conceptual approach that considers the emotional and transformative power of colour.”

Directed by Christian & Patrick, the advert was created by BBH London and is part of a wider integrated campaign for the company.

Find out more about the advert here or watch it below; tell us what you think of Dulux’s new approach.

Lipton teams up with the Muppets to ‘be more tea’

Unilever has launched a new global campaign for the Lipton tea brand by releasing an advert featuring the Muppets.

The advert follows Kermit the frog through New York City, who, despite being surrounded by chaotic Animals, remains relaxed and unflappable – even saving Miss Piggy from an army of fans.

According to Unilever, ‘be more tea’ encourages viewers to be more playful, thoughtful and appreciative of their surroundings, with Kermit embodying this chilled ethos.

Watch the extended advert below and find out more about the campaign here.

Popular British ads recreated entirely out of Lego!

To promote the new Lego Movie in the UK the producers have launched a Lego ad campaign where popular British adverts are recreated in Lego!

The move hijacked popular ads from companies like Premier Inn, BT and The British Heart Foundation.

This Lego inspired ad is already a huge hit on YouTube with over 900,000 views. 

Take a look at this ad below and tell us if you can think of any ads that would look good in Lego.

Interactive museum adverts that can be ‘excavated’

The Museum of Contemporary Art in Chicago has produced a series of bus stop adverts that can be scratched away by commuters.

The posters, which advertise the exhibition ‘The Way of the Shovel: Art as Archaeology’, encourage passers-by to perform their own ‘dig’ by gradually revealing a photograph beneath the top layer.

Backlit and made from a clear plastic, the posters were created in conjunction with Classic-Color.

Find out more about the exhibition or take a closer look at the adverts here. Tell us if you would like to see more interactive adverts in public places.

‘Have a Break’ with KitKat’s new advert campaign

KitKat’s new advertising campaign puts an entertaining spin on its classic strapline ‘Have a Break, Have a KitKat’ by lampooning high-speed car chases.

The television advert sees police pursuing a pair of masked criminals, but when they eventually ‘catch’ them, they simply take a moment to snack on a KitKat.

The campaign is the Nestlé-owned brand’s first television spot for three years, though its classic strapline remains at the heart of its marketing.

Jon Lambert (group marketing director for Nestlé UK & Ireland) said: “We wanted KitKat to return to screens with a humorous campaign; reminding everyone not only of the importance of a smile in a break but that KitKat is the chocolate bar to provide that.”

The advert was created by JWT London, which has previously worked with KitKat, and will be supported by online offerings throughout the year.

Take a look at the advert below and tell us what you think of this new spin on the famous chocolate bar.

Bobtail uses dog-friendly fireworks to convey their message

With the festive season already among us South African dog food company Bobtail launched this campaign to increase the awareness of the dangers firewoks cause dogs.

Bobtail created their own fireworks – that when lit opened up an informative message about the stress and anxiety that can be caused to dogs by fireworks.

These were given out to top celebrities and radio personalities for maximum coverage.

See the campaign below, and tell us if this makes you think twice about fireworks.

Grand Theft Auto V – a story of successful controversy

Grand Theft Auto (GTA) V has shattered sales records making a staggering $1 billion in its first three days of sales – the story of how such a controversial game can be met with such staggering success is an interesting one. 

It should come as no surprise that the GTA series continues to polarise opinion with some groups claiming it sets an immoral precedent to gamers, this latest edition continues the trend featuring scenes normally associated with gangs and thuggery.

However, one of the original game writers in the series Brian Baglow argues that “if the series was just about gratuitous violence, it would not have achieved the sales and success it has.”

What is certainly true is that the games developer, Rockstar North, has invested massively in this series, GTA V is reportedly the most expensive game ever made, with this budget matched by its investment into its marketing.

An extensive marketing campaign featuring giant murals painted in Los Angeles, many different pre-order bonuses, a social-media campaign utilising #GTAV and much more has obviously worked!

Whether or not the controversy enhances or diminishes the reputation of the GTA series is still unclear, however the budget into the development and marketing of the game appears to be money well spent.

Take a look at the trailer for this game below, and let us know if you will be joining in on the hype!


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