BAFTA promotes awards with film noir-inspired prints


BAFTAThe British Academy of Film and Television promoted this year’s awards with a striking poster campaign. 

BAFTA created film noir-inspired prints that symbolise the glamour and elegance of the event, while representing some of the films nominated, such as The Grand Budapest Hotel (image on the right).

BAFTA print editor, Toby Weidmann, described the campaign as “eye-poppingly beautiful and inordinately original.”

Take a look at the different prints here and tell us which is your favourite.

The world’s first self-destructing book


Self-destructing bookA bestselling author is offering one lucky reader the world’s first self-destructing book.

James Patterson is offering a self-destructing copy of his latest novel ‘Private Vegas’ for £194,000 to one lucky reader – after twenty four hours, the book will actually explode.

A thousand digital copies of the book will also be released; these will also ‘self-destruct’ after a day and feature a countdown at the top of the screen.

The stunt has been designed to put the thrill back into publishing in the digital age – although a normal hardback edition has also been published for readers who prefer to take their time.

Find out more about the book here and let us know what you think of the campaign.

Pepsi Max ‘Time Tunnel’ surprises commuters


Time TunnelPepsi Max surprised commuters with the latest instalment of its ‘Unbelievable’ campaign.

The Time Tunnel stunt used augmented reality and stereo projection to make dinosaurs, robots, and flying cars ‘appear’ from a vortex, stunning members of the public as they wandered through the tunnel at London Bridge.

The video has been viewed nearly five million times at the time of writing and you can watch it below.

Tell us what you think of this innovative stunt.

The Other Side of Honda


The Other Side of HondaHonda’s interactive commercial shows the dichotomy between its reliable cars and its racing ones.

The video parallels two narratives, a school run in a Civic and a high speed getaway in a Civic Type-R Concept, the audience can switch between them by pressing the “R” button on the keyboard.

Defaulting on the school run storyline, the film cuts to reveal the dad at night in his getaway vehicle, the two faces of Honda.

These contrasting cars are united under Honda’s strapline. The speedy red car’s number plate reads POW3-ROF, whilst it’s DR34-MS for the stable white one.

Watch The Other Side of Honda below and let us know which side appeals to you.

The Think Tank wins at the CorpComms Awards


CorpComms AwardsThe Think Tank is pleased to announce that we won Best Employee Engagement Programme at the CorpComms Awards 2014 last night.

Our award-winning campaign for leading international distribution company Asendia saw the company’s internal values communicated on a global scale to its 1,100 employees.

The campaign was a great success with significant engagement across the organisation and continues with an awards programme that recognises those that have acted upon these values in their everyday working lives.

Find out more about our values campaign for Asendia here.

Eurostar’s #bettercloser campaign


#bettercloserTo celebrate its 20th anniversary, Eurostar is highlighting the cultural benefits the service has brought to Europe with a new campaign.

Eurostar’s #bettercloser campaign uses customers’ real responses to show the greater cultural understanding between London, Paris, and Brussels since the train service began in 1994.

Artists, including Jean Jullien and Adrian Johnson, brought these responses to life in the form of creative marketing material, including posters and an exclusive Metro newspaper wrap.

Read more about the campaign here.

Paddington’s Britain campaign


Paddington's BritainVisitBritain wants tourists to ‘see Britain through Paddington’s eyes’ as part of its marketing campaign.

The ‘Britain is Great’ campaign has teamed up with the new Paddington Bear movie and is encouraging tourists to take selfies using the hashtag #PaddingtonsBritain.

Campaign branding has also been placed in the film itself, with VisitBritain’s marketing director Joss Croft saying: “the film demonstrates the warm welcome that Britain delivers to all our visitors – albeit in this case an ursine Peruvian”.

Find out more about the campaign here and tell us if you’ll be seeing the movie.

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