August 26, 2014 Leave a comment
Bakery chain Greggs has launched a new range of sandwiches with an innovative outdoor campaign.
To celebrate its new range, Greggs enlisted street artist Hammo to produce a brand new artwork every day of the launch week.
Each ‘Fresh Billboard’ ad was created from scratch in front of a captivated audience, who could guess which sandwich Hammo was drawing and share their ideas on Twitter with #FreshBillboard.
Greggs said: ‘We freshly prepare our sandwiches in each shop every day, so why not make our billboards every day?’
Find out more about the campaign here and tell us if you spotted the billboard.