A giant billboard made of cake


Mr Kipling billboardMr Kipling’s new outdoor campaign includes a world first: a giant billboard made entirely of cake.

The billboard uses the strapline ‘Life is better with cake’ to advertise the largest UK baked goods brand, against a backdrop of 13,360 individual cakes.

Located at Westfield London, the billboard was on display for eight hours – after which, the cakes were handed out to the public.

See more of the billboard here and tell us if you were lucky enough to take part in the giveaway.

Bus stops become tweet-activated vending machines


Tweet to EatFamous snack brand Walkers has introduced tweet-activated vending machines to London bus stops, in the latest phase of its ‘Do Us A Flavour’ campaign.

The campaign, which initially sourced crisp flavour suggestions from the public back in January, introduces the six finalists to the public through the vending machines.

Accompanied by short films starring Gary Lineker, Walkers’ brand ambassador, the bus shelters give out crisps when members of the public tweet @Walkers_busstop.

The flavours include ‘Chip Shop Chicken Curry’, ‘Pulled Pork in a Sticky BBQ Sauce’, and ‘Cheesy Beans on Toast’, and will be on the streets of London until the 11th of September.

Find out more about the campaign here and tell us if you’ve picked up a packet.

Fresh Billboards by Greggs


Fresh BillboardBakery chain Greggs has launched a new range of sandwiches with an innovative outdoor campaign.

To celebrate its new range, Greggs enlisted street artist Hammo to produce a brand new artwork every day of the launch week.

Each ‘Fresh Billboard’ ad was created from scratch in front of a captivated audience, who could guess which sandwich Hammo was drawing and share their ideas on Twitter with #FreshBillboard.

Greggs said: ‘We freshly prepare our sandwiches in each shop every day, so why not make our billboards every day?’

Find out more about the campaign here and tell us if you spotted the billboard.

Colourful birds brand book festival


Edinburgh International Book Festival brandingTangent Graphic has created branding for the Edinburgh International Book Festival.

Working with illustrator Josh Brill, the consultancy created a series of songbird images, with the strapline ‘let’s talk’.

The colourful illustrations are simple but instantly recognisable, and have been tailored for different parts of the festival – for instance, bright exotic birds are used for the children’s programme.

Read more about the branding here and tell us what you think of the theme.

Net-a-Porter Live


Net-a-Porter LiveNet-a-Porter is now showing real-time sales as part of its first digital outdoor campaign.

‘Net-a-Porter Live’ is being broadcast on a screen in Canary Wharf, revealing the details of purchases as they are happening.

The live feed will be broadcast on Ocean Outdoor’s The Screen from 11th to the 23rd August.

The luxury brand said: “This is an exciting campaign for Net-a-Porter, marking our first foray into using live content and digital out-of-home. The concept is extremely innovative and showcases our reach as an online shopping destination in the luxury womenswear market.”

Find out more about the campaign here and tell us if you think this would work for other brands.

Tic Tac ads recreate retro games


Tic Tac adsThe latest Tic Tac advertising campaign uses retro video games as inspiration.

The campaign, devised by Miami Ad School/ESPM, recreates games such as Pac-Man and Snake using coloured Tic Tac mints against a black backdrop.

The colourful print posters inject a touch of fun into the Tic Tac brand, which is owned by Ferrero.

Take a look at all of the posters here and let us know what you think of the creative ads.

Automated Thanking Machines


Automated Thanking Machines‘Sometimes you just want to say thank you’ is the opening line of a bank’s campaign to give back to its customers.

TD Canada Trust converted some of its ATMs into ‘Automated Thanking Machines’, dispensing all sorts of presents, including clothes, flowers, and plane tickets.

Watch the heartwarming video below to see the lucky customers’ reactions and tell us what you think of the campaign.

Follow

Get every new post delivered to your Inbox.

Join 464 other followers

%d bloggers like this: