World’s first underground park in New York


A Kickstarter campaign has been launched to create the first world’s first underground park in New York.

James Ramsey of Raad Studio and Daniel Barasch, a former radio producer, are the creators of Lowline, which came up with this unique project.

The idea is to turn an abandoned underground trolley terminal into a public park, which is imagined as ‘a stunning underground park, providing a beautiful respite and a cultural attraction in one of the world’s most dense urban environments’ by the non-profit organization.

Lowline is looking to raise £127,000 by the end of the campaign, which finishes on the 8th of July.

Find out more about this unusual project here and tell us if you’ll be taking part.

Underground park 30.06.15.png

Pimm’s launches innovative digital posters


Have you always wanted to know in advance if a pub still has seats on a hot summer day? Well, Pimm’s has launched new billboard posters that will let you know.

The brand has installed innovative sensor-activated digital posters throughout London, which will activate when the temperature reaches 16 degrees Celsius and will update you with seating space information in your area.

Using beacon technology to sense when the participating pubs and beer gardens have space, the ads will also change their messaging depending on the weather data they receive.

Learn more about this innovative campaign here and let us know if you’ll be paying attention to the Pimm’s posters.

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Coca-Cola’s new Twitter ads get personal


Coca-Cola’s new ads are bringing an unexpected personal touch to Twitter.

The brand, as part of its ongoing Share a Coke campaign, is now taking over the social network with targeted promoted tweets.

Twitter users will now be able to see Coca-Cola ads in their feed,  encouraging them to buy personalised bottles – even embedding a picture of a Coke bottle with the user’s name on it.

This type of personalised advertising isn’t new to Coca-Cola, which teamed up with 4oD last summer to market directly to the catch-up service’s subscribers.

Find out more about Coca-Cola’s new initiative here and tell us if you think this is a good idea.

Coke twitter ad 17.06.15.png

#HomeOfSport highlights England’s sporting side


VisitEngland has recently launched a new campaign to promote the upcoming Rugby World Cup.

The national tourist board, as a part of its ongoing ‘Discover Your England’ campaign, has asked members of the public to send them pictures of what sport means to them.

People can send images via Instagram or Twitter using the hashtag #HomeOfSport and so far, photos include leisurely cycling through Dorset and balancing between cliffs in the Lake District. 

Sports Minister Tracey Crouch MP, says: “England is home to some of the world’s most loved and iconic sports. This brilliant campaign will show visitors the amazing range of English sporting venues”.

Learn more about the campaign here and tell us if you’ll be sending in a picture.

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Little Big Phrases: clever car ads


Volkswagen has created three simple but clever ads for its latest car, demonstrating how just a few small words can convey a big meaning.

The ominous atmosphere implied by little phrases such as ‘We need to talk’, ‘We have a situation’, and ‘I have news for you’ is enhanced by the simple, sleek designs of the ads. 

The posters promote the new Vento TDI model, which can run on 100 kilometres on just 4.1 litres of fuel. 

Take a look at the ads here and tell us if they make you take notice of the new Vento TDI.

Volkswagen ad 11.06.15.png

Anagram Lovers


Scrabble has returned to its roots with its latest advert, ‘Anagram Lovers’.

The advert tells the love story of Agostina and Santiago using clever anagrams, satisfying Scrabble lovers and general viewers alike.

This campaign will be appearing all around Europe this summer in different language edits, so everyone can appreciate the wordplay.

Watch this charming ad below and tell us what you think.

Scrabble ad 08.06.15.png

KFC’s disposable keyboards


KFC has tried to make life easier for its customers by integrating technology in its stores…in an unusual way. 

The fast food brand reached out to smartphone users by trying out disposable paper typing trays in its German restaurants.

Customers could connect their devices via Bluetooth to thin rechargeable wireless keyboards, which prevented greasy fingerprints all over their screens.

Have a look at the explanatory video below and tell us if you think KFC should launch the trays in the UK.

https://player.vimeo.com/video/126814985?color=c10a27&byline=0&portrait=0

KFC 02.06.15.png

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