The North Face surprises shoppers with vanishing floor


The North FaceOutdoors brand The North Face has given its customers a new challenge with its pop-up shop in South Korea.

Known for representing exhilarating outdoor sports, the company surprised unsuspecting shoppers by slowly removing the floor from underneath their feet.

The customers had to grab hold of the wall, which was covered in rock-climbing holds, but a greater challenge awaited them in the form of an item of North Face clothing and a countdown timer.

Watch the video below to discover the outcome of the challenge and tell us what you think of the stunt.

Why brands need to be ‘good’


Triple G StudyNew research has revealed the value of ‘intangible assets’, such as reputation, to brands.

The Triple G Study asked consumers how good brands are, in terms of actions, recommendations, and engagement.

Out of 120 brands, only sixteen achieved Triple G status, revealing them to be among the most trusted brands in the UK.

Top rated brands include John Lewis, Waitrose, and Weetabix.

Find out more about the research, and the importance of intangible assets, here.

Instagram launches creative advertising for brands


Instagram Waitrose adInstagram has introduced an advertising unit for UK brands.

The photo app’s new ‘Sponsored’ unit charges advertisers on a cost-per-mille basis and allows them to target audiences by demographic.

The first seven advertisers include Cadbury, Rimmel, and Waitrose.

Instagram describes the new offering as a ‘premium brand experience’ and insists that sponsored ads looks as natural as organic content – also encouraging brands to be as creative as possible with the format.

Read more about the new initiative here.

Penguin launches ‘YourFry’ creative competition


YourFryPenguin has launched a unique creative competition in partnership with WeTransfer and Stephen Fry.

YourFry’ celebrates the release of Stephen Fry’s new book ‘More Fool Me’ and invites creatives to design their own interpretations of the work.

The campaign has released assets, including text, imagery, and audio, to designers, who can upload their own concepts for ‘More Fool Me’ to WeTransfer.

WeTransfer said: “We always look for new ways to provide more depth and inspire our users through collaborations with creative industries. YourFry is a uniquely rich, cohesive experience and we’re anticipating this collaboration [will] inspire people around the world.”

Find out more about the campaign here and tell us if you’ll be entering the competition.

A giant billboard made of cake


Mr Kipling billboardMr Kipling’s new outdoor campaign includes a world first: a giant billboard made entirely of cake.

The billboard uses the strapline ‘Life is better with cake’ to advertise the largest UK baked goods brand, against a backdrop of 13,360 individual cakes.

Located at Westfield London, the billboard was on display for eight hours – after which, the cakes were handed out to the public.

See more of the billboard here and tell us if you were lucky enough to take part in the giveaway.

Bus stops become tweet-activated vending machines


Tweet to EatFamous snack brand Walkers has introduced tweet-activated vending machines to London bus stops, in the latest phase of its ‘Do Us A Flavour’ campaign.

The campaign, which initially sourced crisp flavour suggestions from the public back in January, introduces the six finalists to the public through the vending machines.

Accompanied by short films starring Gary Lineker, Walkers’ brand ambassador, the bus shelters give out crisps when members of the public tweet @Walkers_busstop.

The flavours include ‘Chip Shop Chicken Curry’, ‘Pulled Pork in a Sticky BBQ Sauce’, and ‘Cheesy Beans on Toast’, and will be on the streets of London until the 11th of September.

Find out more about the campaign here and tell us if you’ve picked up a packet.

Fresh Billboards by Greggs


Fresh BillboardBakery chain Greggs has launched a new range of sandwiches with an innovative outdoor campaign.

To celebrate its new range, Greggs enlisted street artist Hammo to produce a brand new artwork every day of the launch week.

Each ‘Fresh Billboard’ ad was created from scratch in front of a captivated audience, who could guess which sandwich Hammo was drawing and share their ideas on Twitter with #FreshBillboard.

Greggs said: ‘We freshly prepare our sandwiches in each shop every day, so why not make our billboards every day?’

Find out more about the campaign here and tell us if you spotted the billboard.

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