The Think Tank wins at the CorpComms Awards


CorpComms AwardsThe Think Tank is pleased to announce that we won Best Employee Engagement Programme at the CorpComms Awards 2014 last night.

Our award-winning campaign for leading international distribution company Asendia saw the company’s internal values communicated on a global scale to its 1,100 employees.

The campaign was a great success with significant engagement across the organisation and continues with an awards programme that recognises those that have acted upon these values in their everyday working lives.

Find out more about our values campaign for Asendia here.

Eurostar’s #bettercloser campaign


#bettercloserTo celebrate its 20th anniversary, Eurostar is highlighting the cultural benefits the service has brought to Europe with a new campaign.

Eurostar’s #bettercloser campaign uses customers’ real responses to show the greater cultural understanding between London, Paris, and Brussels since the train service began in 1994.

Artists, including Jean Jullien and Adrian Johnson, brought these responses to life in the form of creative marketing material, including posters and an exclusive Metro newspaper wrap.

Read more about the campaign here.

Paddington’s Britain campaign


Paddington's BritainVisitBritain wants tourists to ‘see Britain through Paddington’s eyes’ as part of its marketing campaign.

The ‘Britain is Great’ campaign has teamed up with the new Paddington Bear movie and is encouraging tourists to take selfies using the hashtag #PaddingtonsBritain.

Campaign branding has also been placed in the film itself, with VisitBritain’s marketing director Joss Croft saying: “the film demonstrates the warm welcome that Britain delivers to all our visitors – albeit in this case an ursine Peruvian”.

Find out more about the campaign here and tell us if you’ll be seeing the movie.

Colourful minimalist posters for a wine brand


Bordeaux Wines adA new series of print ads for a wine brand uses simple but clever imagery for an striking campaign.

The adverts for Bordeaux Wines use silhouettes of wine bottles against colourful backgrounds, reminiscent of retro French posters.

The posters include a bottle that has taken root in the ground and a bottle transformed into a telescope looking at the stars.

Take a look at the rest of the adverts here and tell us what you think.

The North Face surprises shoppers with vanishing floor


The North FaceOutdoors brand The North Face has given its customers a new challenge with its pop-up shop in South Korea.

Known for representing exhilarating outdoor sports, the company surprised unsuspecting shoppers by slowly removing the floor from underneath their feet.

The customers had to grab hold of the wall, which was covered in rock-climbing holds, but a greater challenge awaited them in the form of an item of North Face clothing and a countdown timer.

Watch the video below to discover the outcome of the challenge and tell us what you think of the stunt.

Why brands need to be ‘good’


Triple G StudyNew research has revealed the value of ‘intangible assets’, such as reputation, to brands.

The Triple G Study asked consumers how good brands are, in terms of actions, recommendations, and engagement.

Out of 120 brands, only sixteen achieved Triple G status, revealing them to be among the most trusted brands in the UK.

Top rated brands include John Lewis, Waitrose, and Weetabix.

Find out more about the research, and the importance of intangible assets, here.

Instagram launches creative advertising for brands


Instagram Waitrose adInstagram has introduced an advertising unit for UK brands.

The photo app’s new ‘Sponsored’ unit charges advertisers on a cost-per-mille basis and allows them to target audiences by demographic.

The first seven advertisers include Cadbury, Rimmel, and Waitrose.

Instagram describes the new offering as a ‘premium brand experience’ and insists that sponsored ads looks as natural as organic content – also encouraging brands to be as creative as possible with the format.

Read more about the new initiative here.

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