Kellogg’s suitcase fridge surprises commuters


Kellogg’s new publicity stunt has seen its ‘breakfast team’ take over London Underground.

The breakfast team have taken ‘fridges’ onto the tube, holding everything from milk and cereal to utensils such as cutlery and bowls.

However, to unsuspecting commuters the fridge looks like a normal suitcase – until of course, it’s opened mid-journey.

This campaign is targeted at the ‘busy workers’ who are skipping breakfast all together.

A Kellogg’s spokesperson said: “With almost 1 in 3 adults missing breakfast every day, we wanted to show that even for people with the busiest lifestyles, there’s always time for a bowl of Special K cereal.”

Watch the unsuspecting communiters here and tell us what you think.

.

Kelloggs Breakfast 27.07.15.png

IKEA ad monkeys around


IKEA has unveiled its latest ad, featuring monkeys having fun with an IKEA METOD kitchen.

Representing the furniture brand’s ‘The Wonderful Everyday’ strapline, you can see the monkeys opening all the cupboards, playing with the food and even enjoying a little shower from the tap. 

Filmed in Costa Rica’s Jaguar Rescue Centre, the company is trying to convey the message that “cooking doesn’t need to be governed by convention or worry, it can be a joyous playground.”

Watch this light-hearted video below and tell us what you think of it.

Ikea monkeys ad 16.07.15.png

VisitBritain offers virtual tours


VisitBitain, as part of the Goveernment’s GREAT campaign, has released a brand new virtual tour service, targeting history buffs and potential visitors to the UK.

It offers 360 degree virtual tours of a very British variety of attractions, such as Salisbury Cathedral, Warwick Castle, and even the bedroom of Shakespeare’s wife – all at the click of a mouse.

If you want to find out more about these interesting experiences, click here.

Visit britain tours 17.07.15.png

Coca-Cola asks Londoners to ‘Choose Happiness’ this summer


Coca-Cola has decided to measure the happiness of Londoners this summer as part of its ongoing ‘Choose Happiness’ campaign.

The brand has created ‘happiness meters’, using real-time social data and outdoor advertising, which will analyse any tweets using the hashtag #ChooseHappiness.

300 digital billboards in the capital will show the ever-changing results of the happiness meters, along with promotions for the events supporting the campaign, including phone-in competitions and deliveries of chilled Coca-Cola to London parks.

Find out more about the campaign, which is running throughout August and September, here and tell us if you’ll be choosing happiness.

Coca cola happiness.png

World’s first underground park in New York


A Kickstarter campaign has been launched to create the first world’s first underground park in New York.

James Ramsey of Raad Studio and Daniel Barasch, a former radio producer, are the creators of Lowline, which came up with this unique project.

The idea is to turn an abandoned underground trolley terminal into a public park, which is imagined as ‘a stunning underground park, providing a beautiful respite and a cultural attraction in one of the world’s most dense urban environments’ by the non-profit organization.

Lowline is looking to raise £127,000 by the end of the campaign, which finishes on the 8th of July.

Find out more about this unusual project here and tell us if you’ll be taking part.

Underground park 30.06.15.png

Pimm’s launches innovative digital posters


Have you always wanted to know in advance if a pub still has seats on a hot summer day? Well, Pimm’s has launched new billboard posters that will let you know.

The brand has installed innovative sensor-activated digital posters throughout London, which will activate when the temperature reaches 16 degrees Celsius and will update you with seating space information in your area.

Using beacon technology to sense when the participating pubs and beer gardens have space, the ads will also change their messaging depending on the weather data they receive.

Learn more about this innovative campaign here and let us know if you’ll be paying attention to the Pimm’s posters.

Pimm's posters 30.06.15.png

Coca-Cola’s new Twitter ads get personal


Coca-Cola’s new ads are bringing an unexpected personal touch to Twitter.

The brand, as part of its ongoing Share a Coke campaign, is now taking over the social network with targeted promoted tweets.

Twitter users will now be able to see Coca-Cola ads in their feed,  encouraging them to buy personalised bottles – even embedding a picture of a Coke bottle with the user’s name on it.

This type of personalised advertising isn’t new to Coca-Cola, which teamed up with 4oD last summer to market directly to the catch-up service’s subscribers.

Find out more about Coca-Cola’s new initiative here and tell us if you think this is a good idea.

Coke twitter ad 17.06.15.png

Follow

Get every new post delivered to your Inbox.

Join 578 other followers

%d bloggers like this: