July 27, 2015 Leave a comment
Kellogg’s new publicity stunt has seen its ‘breakfast team’ take over London Underground.
The breakfast team have taken ‘fridges’ onto the tube, holding everything from milk and cereal to utensils such as cutlery and bowls.
However, to unsuspecting commuters the fridge looks like a normal suitcase – until of course, it’s opened mid-journey.
This campaign is targeted at the ‘busy workers’ who are skipping breakfast all together.
A Kellogg’s spokesperson said: “With almost 1 in 3 adults missing breakfast every day, we wanted to show that even for people with the busiest lifestyles, there’s always time for a bowl of Special K cereal.”
Watch the unsuspecting communiters here and tell us what you think.