Innovative books that grow back into trees

An Argentinian publisher has come up with an innovative idea for its books – they can grow back into trees.

Pequeno Editor’s Tree Book Tree is an educational program designed to teach young children where books come from, using the motto ‘trees and children can grow together’.

Each hand-stitched book is made from acid-free paper, jacaranda seeds, and ecologically friendly ink, so it will eventually grow back into a tree when planted.

Watch this innovative educational project in action below – and let us know if you’d like to see this project where you live.

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Samsung launches an Avengers-themed virtual reality experience

Samsung has launched an Avengers-themed creative campaign, called ‘We Are Greater Than I’, which features amazing virtual reality.

The brand is promoting the Galaxy S6 smartphone with a two-minute virtual reality experience based on Marvel’s ‘The Avengers: Age of Ultron’.

This innovative experience places you in the middle of a battle between the Avengers and Ultron with special goggles.

Head of marketing at Samsung Mobile, Jamie Park says: “we’ve seen a growing interest from studios around the additive experience VR can deliver to fan engagement.”

Check out the experience below and tell us if you would like to take part. 

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Battersea Dogs & Cats Home’s brilliant ad

Battersea Dogs & Cats Home has recently revealed an innovative digital billboard, raising awareness of pet adoption.

For the inventive #LookingForYou campaign, members of the public have been receiving leaflets containing a chip that will make the dog follow them from one interactive billboard to the other.

Battersea’s head of operations, Carly Whyborn, said, “we’re using innovative technology in a way that has never been seen before, and we hope more of our abandoned animals find loving homes because of it”.

Watch the campaign in action below and tell us what you think.

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Iconic election poster gets Mr Kipling treatment

Mr Kipling has recreated one of the most famous election posters of all time – with French Fancies.

‘Biscuits Aren’t Working’ marks the final days of the General Election campaign by reimagining the Conservative Party’s 1979 poster, replacing the straplines with baking-related messaging.

The brand espouses that ‘life is better with cake’, positioning biscuits as their woeful rivals.

Compare ‘Biscuits Aren’t Working’ to the original here and tell us what other brands could parody famous posters.

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Snickers launches voice recognition tool

Taking inspiration from Apple’s Siri, Snickers has developed recently its new voice recognition tool.

The chocolate brand has launched i-voice, its own voice recognition tool, as part of its ‘You’re Not You When You’re Hungry’ campaign.

I-voice is based on mobile voice-activated personal assistants, but will deliver much more sarcastic and unhelpful answers.

It only becomes helpful once the brand’s name shows up in the search results, emphasising the campaign’s strapline.

Find out more about i-Voice here and tell us if you’ll be downloading it.

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Hunt for the Pump

Reebok has launched its latest campaign, in partnership with Instagram.

The footwear company has revealed a social game called ‘Hunt for the Pump’, giving you the chance to win a pair of Reebok ZPump Fusion sneakers.

Followers of the brand on Instagram can take a virtual run through San Francisco, by clicking on pumps hidden in landmarks.

To enter the game, you need to follow the @zpump_startingline Instagram account – the campaign will be running until 11 May.

Watch the launch video below and tell us if you’ll be taking part.

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Heartwarming Hyundai ad

Hyundai has released a heartwarming ad as part of its latest campaign.

Stephanie, a young girl from Texas, wanted to send a message to her dad, who is based at the International Space Station.

She teamed up with the car manufacturer to create a massive message using the tracks made from eleven of Hyundai’s new Genesis cars.

This campaign also entered the Guinness World Records by creating ‘The Largest Tire Track Image’ ever recorded.

Watch the video below and tell us what you think.

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