September 30, 2015 Leave a comment
Influencers can be the secret weapon of your social media campaign, helping you build brand awareness and reach new audiences. Usually these are the people who are respected or have a high profile in an industry, imparting knowledge or experience that is seen as valuable.
The Guardian has recommended five strategies that will help make your influencer campaign a success.
Here are our favourites:
A two-way dialogue is key: reward systems incentivise influencers to invite their fans, friends, and followers to the conversation.
Funny or relatable hashtags include your audience and encourage them to engage, creating a buzz around your product or brand.
Coordinating how and when your influencers talk about you is crucial – as is considering possible competition from big events.
Discover all the tips here and tell us how you use influencers in your campaigns.