Evolution of advertising slogans


Evolution of Advertising Slogans Best Marketing Degrees has created an infographic that explores the power of iconic catchphrases and how they have evolved over time.

De Beer’s “a diamond is forever” is celebrating 67 years in circulation. Awarded best slogan of the 20th century by Advertising Age, this tagline is credited with helping to make diamonds the go-to engagement ring gem.

Pepsi and Coca Cola’s well known slogan battle includes the topical taglines “Twice as much for your nickel” by Pepsi in 1939 and Coca Cola’s “It’s the real thing” of 1969.

Take a look at the full infographic here and let us know about your favourite slogans
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Design Trends for 2015


Emotional Interface Key Design Trends 2015Fjord has identified several key design trends for 2015, featuring emotional interface and the sixth sense.

The current expansion of emotional interface capabilities is set to continue in 2015. As brands place a premium on digital personality, one of the things Fjord suggests is incorporating visuals such as emojis into brand identity. This enables brands to build the consumer-brand relationship and in turn increase consumer engagement.

The sixth sense, the way in which services predict and deliver what consumers are going to desire, has been identified as a key way for businesses to get ahead in 2015. Satisfying the needs of the “I Want What I Want When I Want It” consumer, on demand services such as Netflix have set a precedent. Brands are now required to analyse data and predict future consumer needs more so than ever before.

Read the full report here

Design Trends for 2015


Emotional Interface Key Design Trends 2015Fjord has identified several key design trends for 2015, featuring emotional interface and the sixth sense.

The current expansion of emotional interface capabilities is set to continue in 2015. As brands place a premium on digital personality, one of the things Fjord suggests is incorporating visuals such as emojis into brand identity. This enables brands to build the consumer-brand relationship and in turn increase consumer engagement.

The sixth sense, the way in which services predict and deliver what consumers are going to desire, has been identified as a key way for businesses to get ahead in 2015. Satisfying the needs of the “I Want What I Want When I Want It” consumer, on demand services such as Netflix have set a precedent. Brands are now required to analyse data and predict future consumer needs more so than ever before.

Read the full report here

Pepsi Max ‘Time Tunnel’ surprises commuters


Time TunnelPepsi Max surprised commuters with the latest instalment of its ‘Unbelievable’ campaign.

The Time Tunnel stunt used augmented reality and stereo projection to make dinosaurs, robots, and flying cars ‘appear’ from a vortex, stunning members of the public as they wandered through the tunnel at London Bridge.

The video has been viewed nearly five million times at the time of writing and you can watch it below.

Tell us what you think of this innovative stunt.

The Other Side of Honda


The Other Side of HondaHonda’s interactive commercial shows the dichotomy between its reliable cars and its racing ones.

The video parallels two narratives, a school run in a Civic and a high speed getaway in a Civic Type-R Concept, the audience can switch between them by pressing the “R” button on the keyboard.

Defaulting on the school run storyline, the film cuts to reveal the dad at night in his getaway vehicle, the two faces of Honda.

These contrasting cars are united under Honda’s strapline. The speedy red car’s number plate reads POW3-ROF, whilst it’s DR34-MS for the stable white one.

Watch The Other Side of Honda below and let us know which side appeals to you.

Which countries have the strongest brand?


Country Brands ReportA report reveals which countries have the strongest ‘brand’, with Japan winning the top spot.

Futurebrand’s ‘Country Brand Index’ asked people to rank nations based on factors such as awareness, preference, and advocacy.

To be classed as a ‘country brand’, a country has to be both a ‘status country’ and an ‘experience country’ – only twenty two nations are ranked as both.

Switzerland and Germany are ranked second and third respectively, with the UK ranked twelfth.

Find out more about the report here and tell us which country you think has the strongest brand.

Paddington’s Britain campaign


Paddington's BritainVisitBritain wants tourists to ‘see Britain through Paddington’s eyes’ as part of its marketing campaign.

The ‘Britain is Great’ campaign has teamed up with the new Paddington Bear movie and is encouraging tourists to take selfies using the hashtag #PaddingtonsBritain.

Campaign branding has also been placed in the film itself, with VisitBritain’s marketing director Joss Croft saying: “the film demonstrates the warm welcome that Britain delivers to all our visitors – albeit in this case an ursine Peruvian”.

Find out more about the campaign here and tell us if you’ll be seeing the movie.

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