Pepsi Max ‘Time Tunnel’ surprises commuters


Time TunnelPepsi Max surprised commuters with the latest instalment of its ‘Unbelievable’ campaign.

The Time Tunnel stunt used augmented reality and stereo projection to make dinosaurs, robots, and flying cars ‘appear’ from a vortex, stunning members of the public as they wandered through the tunnel at London Bridge.

The video has been viewed nearly five million times at the time of writing and you can watch it below.

Tell us what you think of this innovative stunt.

The Other Side of Honda


The Other Side of HondaHonda’s interactive commercial shows the dichotomy between its reliable cars and its racing ones.

The video parallels two narratives, a school run in a Civic and a high speed getaway in a Civic Type-R Concept, the audience can switch between them by pressing the “R” button on the keyboard.

Defaulting on the school run storyline, the film cuts to reveal the dad at night in his getaway vehicle, the two faces of Honda.

These contrasting cars are united under Honda’s strapline. The speedy red car’s number plate reads POW3-ROF, whilst it’s DR34-MS for the stable white one.

Watch The Other Side of Honda below and let us know which side appeals to you.

Which countries have the strongest brand?


Country Brands ReportA report reveals which countries have the strongest ‘brand’, with Japan winning the top spot.

Futurebrand’s ‘Country Brand Index’ asked people to rank nations based on factors such as awareness, preference, and advocacy.

To be classed as a ‘country brand’, a country has to be both a ‘status country’ and an ‘experience country’ – only twenty two nations are ranked as both.

Switzerland and Germany are ranked second and third respectively, with the UK ranked twelfth.

Find out more about the report here and tell us which country you think has the strongest brand.

Paddington’s Britain campaign


Paddington's BritainVisitBritain wants tourists to ‘see Britain through Paddington’s eyes’ as part of its marketing campaign.

The ‘Britain is Great’ campaign has teamed up with the new Paddington Bear movie and is encouraging tourists to take selfies using the hashtag #PaddingtonsBritain.

Campaign branding has also been placed in the film itself, with VisitBritain’s marketing director Joss Croft saying: “the film demonstrates the warm welcome that Britain delivers to all our visitors – albeit in this case an ursine Peruvian”.

Find out more about the campaign here and tell us if you’ll be seeing the movie.

Colourful minimalist posters for a wine brand


Bordeaux Wines adA new series of print ads for a wine brand uses simple but clever imagery for an striking campaign.

The adverts for Bordeaux Wines use silhouettes of wine bottles against colourful backgrounds, reminiscent of retro French posters.

The posters include a bottle that has taken root in the ground and a bottle transformed into a telescope looking at the stars.

Take a look at the rest of the adverts here and tell us what you think.

Kit Kat unveils world’s first ‘splactor’ in fun new advert


SplactorKit Kat’s new advert offers an interesting explanation for its new product by introducing the world’s first ‘splactor’, or ‘split actor’.

The spot follows ‘Martin Mahogany’ on a film set as he plays two characters at the same time, with each half of his body in different costume and makeup.

To achieve his ambitious performances, he physically turns around to switch character, delivering his lines with utmost seriousness.

As the world’s first ‘splactor’, Martin is happy to take the credit for Kit Kat’s new Chunky Double Caramel bar, which takes a similar approach with two contrasting fillings.

Watch the ad below and tell us what you think of it.

The North Face surprises shoppers with vanishing floor


The North FaceOutdoors brand The North Face has given its customers a new challenge with its pop-up shop in South Korea.

Known for representing exhilarating outdoor sports, the company surprised unsuspecting shoppers by slowly removing the floor from underneath their feet.

The customers had to grab hold of the wall, which was covered in rock-climbing holds, but a greater challenge awaited them in the form of an item of North Face clothing and a countdown timer.

Watch the video below to discover the outcome of the challenge and tell us what you think of the stunt.

Follow

Get every new post delivered to your Inbox.

Join 502 other followers

%d bloggers like this: