JetBlue’s ads are designed to be ‘taken’

It’s never been so easy to win a free flight or baseball ticket, thanks to one company’s outdoor posters.

American airline JetBlue tempted New Yorkers with free goodies – if they dared to peel away and ‘steal’ their adverts. 

With 181 ads displayed at various bus stops across five boroughs, over a hundred people received exciting freebies, as JetBlue employees waited on standby to surprise them.

Watch the promotional stunt below and tell us if you would dare steal the ad.

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An intriguing ad for Abraxas

Winter, and therefore Halloween, is coming – perfect timing for one company’s dark new advertising campaign.

SABMiller’s new print ad for its Abraxas beer is almost completely black, with a hidden message that can only be activated if readers slide their smartphone light along the page.

Once lit, a golden bottle and gothic poem are revealed, describing the beer as an ‘equinoctial brew for the chosen few’.

This innovative ad conjures the feeling of being invited into a select club of drinkers; see the campaign in action below and let us know what you think of it.

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Beck’s reveals scratchable bottle

The intriguing idea that people enjoy peeling bottle labels has inspired an innovative scratchable bottle by Beck’s.

The beer brand’s new limited edition bottle incorporates a thin aluminium foil, providing a blank canvas for beer lovers to scratch and peel their own design or doodle while they drink.

Designed to capture a younger and more outgoing audience, Beck’s new bottles are sure to inspire some creativity – or at least a bit of fun.

Watch the video below and tell us what you think.

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Hyundai launches Instagram quiz

Having trouble deciding what SUV suits you best? Hyundai has got it covered with a new Instagram quiz.

In its new campaign, Hyundai has focused heavily on social media, including its new lifestyle quiz, which matches the user with one of its latest SUVs.

With 390 images spread across 18 separate Instagram accounts, a series of multiple choice questions, including ‘what wouldn’t you leave home without?’ and ‘what is your favourite time of the day?’ leads users through the quiz and to their perfect SUV.

Give the quiz a go here and tell us what you think.

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Tiny Dancer by John Lewis

Known for its innovative Christmas advertising, John Lewis has launched a brilliant new ad for Home Insurance guaranteed to put a smile on your face.

The ad’s strapline, ‘If it matters to you, it matters to us’, has been expressed through a little girl with a slightly clumsy but heartfelt passion for dancing.

With the young girl twirling, leaping, and prancing around the house, she nudges and taps all the fragile, precious items in the house – reminding viewers to enjoy family life with the comfort of knowing your home and its contents are insured.

Watch the clever ad below and tell us if it’s brightened up your day.

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Customisable Kit Kats

Kit Kat is now inviting Australian wafer lovers to create their own version of one of the world’s most iconic chocolate bars.

Celebrating its 80th anniversary, the brand is encouraging consumers to ‘take a break’ and drop by its pop-up stall in Westfield Sydney, where they can customise the Kit Kat with interesting ingredients like rose petals and roasted hazelnuts.

Visitors to the stall can also experience limited edition Kit Kats created by pastry chef Anna Polyviou – including one featuring a blend of sea salt and candy popcorn.

Tell us if you think Kit Kat should bring this idea to Britain – and how you would customise your Kit Kat.

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Kellogg’s suitcase fridge surprises commuters

Kellogg’s new publicity stunt has seen its ‘breakfast team’ take over London Underground.

The breakfast team have taken ‘fridges’ onto the tube, holding everything from milk and cereal to utensils such as cutlery and bowls.

However, to unsuspecting commuters the fridge looks like a normal suitcase – until of course, it’s opened mid-journey.

This campaign is targeted at the ‘busy workers’ who are skipping breakfast all together.

A Kellogg’s spokesperson said: “With almost 1 in 3 adults missing breakfast every day, we wanted to show that even for people with the busiest lifestyles, there’s always time for a bowl of Special K cereal.”

Watch the unsuspecting communiters here and tell us what you think.


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