February 26, 2015 Leave a comment
A pizza brand makes its adverts hardly noticeable – on purpose.
Daiya Foods has decided to stand out from the crowd of ‘in your face’ advertising with its unusual but clever placements.
Its new campaign uses the slogan ‘it’s easier to notice this ad than notice our pizza is dairy-free’, displayed in places where people don’t usually notice adverts, such as the top of a bus.
Some are so small that they could be easily skipped, such as tiny stickers on benches or on panels in lifts.
Have a look at the ads here and tell us if you think they’re a clever publicity stunt.