Powerade creates first ‘workout billboards’


Powerade has introduced a new type of interactive billboard to the German market.

The sports brand has given an interesting ‘Total Wipeout’-esque spin to its line ‘you have more power than you think’, by transforming simple advertising billboards into fun exercise installations.

Each billboard represents a different training exercise: for instance, one has to be punched as hard as possible, and another is a scrolling climbing wall.

See these fairground style billboards in action and tell us if you would join in.

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Snickers launches voice recognition tool


Taking inspiration from Apple’s Siri, Snickers has developed recently its new voice recognition tool.

The chocolate brand has launched i-voice, its own voice recognition tool, as part of its ‘You’re Not You When You’re Hungry’ campaign.

I-voice is based on mobile voice-activated personal assistants, but will deliver much more sarcastic and unhelpful answers.

It only becomes helpful once the brand’s name shows up in the search results, emphasising the campaign’s strapline.

Find out more about i-Voice here and tell us if you’ll be downloading it.

snickers campaign 05.05.15.jpg

The Unique Connection


A jewellery brand has unveiled a very sweet advert as part of its latest campaign.

Pandora’s video ‘The Unique Connection’, which celebrates the unique bond between mother and child. 

In the advert, children are asked to recognise their mothers while blindfolded, tying into the brand’s theme of ‘every woman is unique’.

Watch the advert below and tell us what you think.

Pandora ad 22.04.15.JPG

Game of Brands


Shutterstock has released a series of adverts for Game of Thrones fans, reimagining the Houses of Westeros as brands.

Niko Brown (video editor of Shutterstock) and PremiumBeat teamed up on several shorts, which correspond to the different Houses in the series, using Shutterstock’s own library of imagery.

Watch the ads below and tell us what you think.

https://player.vimeo.com/video/123256715

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Fashion brand replaces models with stylish dogs


Mr Porter is promoting its spring collection with stylish dogs.

The fashion brand has featured some of the most popular dogs on Instagram in their latest collection.

Dogs like Geordi La Corgi, Logan’s Look, and Otis Barkington demonstrate to men how the clothes can be styled.

Have a closer look at the pictures here and let us know your favourite.

Fashion brand dog 09.04.15.jpg

Pizza brand creates deliberately hard to spot ads


Pizza advertising campaign A pizza brand makes its adverts hardly noticeable – on purpose.

Daiya Foods has decided to stand out from the crowd of ‘in your face’ advertising with its unusual but clever placements.

Its new campaign uses the slogan ‘it’s easier to notice this ad than notice our pizza is dairy-free’, displayed in places where people don’t usually notice adverts, such as the top of a bus.

Some are so small that they could be easily skipped, such as tiny stickers on benches or on panels in lifts.

Have a look at the ads here and tell us if you think they’re a clever publicity stunt.

Cute vintage-style ad for new Galaxy S-pen


Samsung advert Ad agency Heaven and the directing duo Vallée Duhamel have made a new vintage-style ad for Samsung.

With the title ‘creativity at work’ and an electronic music background, the ad presents us the different functionalities that the Samsung Galaxy Note 4 S-Pen can offer.

The result is a colourful collage of all the arts and crafts materials the S-Pen can emulate.

Watch this joyful advert below and tell us what you think.

//player.vimeo.com/video/116765877

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