Tiny Dancer by John Lewis


Known for its innovative Christmas advertising, John Lewis has launched a brilliant new ad for Home Insurance guaranteed to put a smile on your face.

The ad’s strapline, ‘If it matters to you, it matters to us’, has been expressed through a little girl with a slightly clumsy but heartfelt passion for dancing.

With the young girl twirling, leaping, and prancing around the house, she nudges and taps all the fragile, precious items in the house – reminding viewers to enjoy family life with the comfort of knowing your home and its contents are insured.

Watch the clever ad below and tell us if it’s brightened up your day.

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Customisable Kit Kats


Kit Kat is now inviting Australian wafer lovers to create their own version of one of the world’s most iconic chocolate bars.

Celebrating its 80th anniversary, the brand is encouraging consumers to ‘take a break’ and drop by its pop-up stall in Westfield Sydney, where they can customise the Kit Kat with interesting ingredients like rose petals and roasted hazelnuts.

Visitors to the stall can also experience limited edition Kit Kats created by pastry chef Anna Polyviou – including one featuring a blend of sea salt and candy popcorn.

Tell us if you think Kit Kat should bring this idea to Britain – and how you would customise your Kit Kat.

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Kellogg’s suitcase fridge surprises commuters


Kellogg’s new publicity stunt has seen its ‘breakfast team’ take over London Underground.

The breakfast team have taken ‘fridges’ onto the tube, holding everything from milk and cereal to utensils such as cutlery and bowls.

However, to unsuspecting commuters the fridge looks like a normal suitcase – until of course, it’s opened mid-journey.

This campaign is targeted at the ‘busy workers’ who are skipping breakfast all together.

A Kellogg’s spokesperson said: “With almost 1 in 3 adults missing breakfast every day, we wanted to show that even for people with the busiest lifestyles, there’s always time for a bowl of Special K cereal.”

Watch the unsuspecting communiters here and tell us what you think.

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Coca-Cola asks Londoners to ‘Choose Happiness’ this summer


Coca-Cola has decided to measure the happiness of Londoners this summer as part of its ongoing ‘Choose Happiness’ campaign.

The brand has created ‘happiness meters’, using real-time social data and outdoor advertising, which will analyse any tweets using the hashtag #ChooseHappiness.

300 digital billboards in the capital will show the ever-changing results of the happiness meters, along with promotions for the events supporting the campaign, including phone-in competitions and deliveries of chilled Coca-Cola to London parks.

Find out more about the campaign, which is running throughout August and September, here and tell us if you’ll be choosing happiness.

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The Economist goes experiential with insect ice cream


The Economist has taken experiential marketing a step further by offering free samples of ice cream – insect-flavoured ice cream.

The paper offered Londoners a more savoury version of the popular summer treat, with flavours including Choc Hopper (containing grasshoppers) and Scurry Berry (a mix of insects), as part of its ongoing enthusiasm for insect consumption, which it claims could feed a rapidly growing global population.

The Economist’s Marina Haydn said: “we think this particular story about insects is the kind of mind-stretching material that our globally curious target audience will find particularly interesting, and hopefully, tasty as well.”

Find out more about this unique campaign here and tell us if you would ever try insect ice cream.

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Pimm’s launches innovative digital posters


Have you always wanted to know in advance if a pub still has seats on a hot summer day? Well, Pimm’s has launched new billboard posters that will let you know.

The brand has installed innovative sensor-activated digital posters throughout London, which will activate when the temperature reaches 16 degrees Celsius and will update you with seating space information in your area.

Using beacon technology to sense when the participating pubs and beer gardens have space, the ads will also change their messaging depending on the weather data they receive.

Learn more about this innovative campaign here and let us know if you’ll be paying attention to the Pimm’s posters.

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Coca-Cola’s new Twitter ads get personal


Coca-Cola’s new ads are bringing an unexpected personal touch to Twitter.

The brand, as part of its ongoing Share a Coke campaign, is now taking over the social network with targeted promoted tweets.

Twitter users will now be able to see Coca-Cola ads in their feed,  encouraging them to buy personalised bottles – even embedding a picture of a Coke bottle with the user’s name on it.

This type of personalised advertising isn’t new to Coca-Cola, which teamed up with 4oD last summer to market directly to the catch-up service’s subscribers.

Find out more about Coca-Cola’s new initiative here and tell us if you think this is a good idea.

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