November 24, 2014 Leave a comment
Futurebrand’s ‘Country Brand Index’ asked people to rank nations based on factors such as awareness, preference, and advocacy.
To be classed as a ‘country brand’, a country has to be both a ‘status country’ and an ‘experience country’ – only twenty two nations are ranked as both.
Switzerland and Germany are ranked second and third respectively, with the UK ranked twelfth.
Find out more about the report here and tell us which country you think has the strongest brand.