Pimm’s launches innovative digital posters


Have you always wanted to know in advance if a pub still has seats on a hot summer day? Well, Pimm’s has launched new billboard posters that will let you know.

The brand has installed innovative sensor-activated digital posters throughout London, which will activate when the temperature reaches 16 degrees Celsius and will update you with seating space information in your area.

Using beacon technology to sense when the participating pubs and beer gardens have space, the ads will also change their messaging depending on the weather data they receive.

Learn more about this innovative campaign here and let us know if you’ll be paying attention to the Pimm’s posters.

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Coca-Cola’s new Twitter ads get personal


Coca-Cola’s new ads are bringing an unexpected personal touch to Twitter.

The brand, as part of its ongoing Share a Coke campaign, is now taking over the social network with targeted promoted tweets.

Twitter users will now be able to see Coca-Cola ads in their feed,  encouraging them to buy personalised bottles – even embedding a picture of a Coke bottle with the user’s name on it.

This type of personalised advertising isn’t new to Coca-Cola, which teamed up with 4oD last summer to market directly to the catch-up service’s subscribers.

Find out more about Coca-Cola’s new initiative here and tell us if you think this is a good idea.

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#HomeOfSport highlights England’s sporting side


VisitEngland has recently launched a new campaign to promote the upcoming Rugby World Cup.

The national tourist board, as a part of its ongoing ‘Discover Your England’ campaign, has asked members of the public to send them pictures of what sport means to them.

People can send images via Instagram or Twitter using the hashtag #HomeOfSport and so far, photos include leisurely cycling through Dorset and balancing between cliffs in the Lake District. 

Sports Minister Tracey Crouch MP, says: “England is home to some of the world’s most loved and iconic sports. This brilliant campaign will show visitors the amazing range of English sporting venues”.

Learn more about the campaign here and tell us if you’ll be sending in a picture.

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Little Big Phrases: clever car ads


Volkswagen has created three simple but clever ads for its latest car, demonstrating how just a few small words can convey a big meaning.

The ominous atmosphere implied by little phrases such as ‘We need to talk’, ‘We have a situation’, and ‘I have news for you’ is enhanced by the simple, sleek designs of the ads. 

The posters promote the new Vento TDI model, which can run on 100 kilometres on just 4.1 litres of fuel. 

Take a look at the ads here and tell us if they make you take notice of the new Vento TDI.

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Anagram Lovers


Scrabble has returned to its roots with its latest advert, ‘Anagram Lovers’.

The advert tells the love story of Agostina and Santiago using clever anagrams, satisfying Scrabble lovers and general viewers alike.

This campaign will be appearing all around Europe this summer in different language edits, so everyone can appreciate the wordplay.

Watch this charming ad below and tell us what you think.

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Powerade creates first ‘workout billboards’


Powerade has introduced a new type of interactive billboard to the German market.

The sports brand has given an interesting ‘Total Wipeout’-esque spin to its line ‘you have more power than you think’, by transforming simple advertising billboards into fun exercise installations.

Each billboard represents a different training exercise: for instance, one has to be punched as hard as possible, and another is a scrolling climbing wall.

See these fairground style billboards in action and tell us if you would join in.

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Snickers launches voice recognition tool


Taking inspiration from Apple’s Siri, Snickers has developed recently its new voice recognition tool.

The chocolate brand has launched i-voice, its own voice recognition tool, as part of its ‘You’re Not You When You’re Hungry’ campaign.

I-voice is based on mobile voice-activated personal assistants, but will deliver much more sarcastic and unhelpful answers.

It only becomes helpful once the brand’s name shows up in the search results, emphasising the campaign’s strapline.

Find out more about i-Voice here and tell us if you’ll be downloading it.

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