Kellogg’s suitcase fridge surprises commuters


Kellogg’s new publicity stunt has seen its ‘breakfast team’ take over London Underground.

The breakfast team have taken ‘fridges’ onto the tube, holding everything from milk and cereal to utensils such as cutlery and bowls.

However, to unsuspecting commuters the fridge looks like a normal suitcase – until of course, it’s opened mid-journey.

This campaign is targeted at the ‘busy workers’ who are skipping breakfast all together.

A Kellogg’s spokesperson said: “With almost 1 in 3 adults missing breakfast every day, we wanted to show that even for people with the busiest lifestyles, there’s always time for a bowl of Special K cereal.”

Watch the unsuspecting communiters here and tell us what you think.

.

Kelloggs Breakfast 27.07.15.png

Coca-Cola asks Londoners to ‘Choose Happiness’ this summer


Coca-Cola has decided to measure the happiness of Londoners this summer as part of its ongoing ‘Choose Happiness’ campaign.

The brand has created ‘happiness meters’, using real-time social data and outdoor advertising, which will analyse any tweets using the hashtag #ChooseHappiness.

300 digital billboards in the capital will show the ever-changing results of the happiness meters, along with promotions for the events supporting the campaign, including phone-in competitions and deliveries of chilled Coca-Cola to London parks.

Find out more about the campaign, which is running throughout August and September, here and tell us if you’ll be choosing happiness.

Coca cola happiness.png

The Economist goes experiential with insect ice cream


The Economist has taken experiential marketing a step further by offering free samples of ice cream – insect-flavoured ice cream.

The paper offered Londoners a more savoury version of the popular summer treat, with flavours including Choc Hopper (containing grasshoppers) and Scurry Berry (a mix of insects), as part of its ongoing enthusiasm for insect consumption, which it claims could feed a rapidly growing global population.

The Economist’s Marina Haydn said: “we think this particular story about insects is the kind of mind-stretching material that our globally curious target audience will find particularly interesting, and hopefully, tasty as well.”

Find out more about this unique campaign here and tell us if you would ever try insect ice cream.

Insect ice-cream 07.07.15.png

Pimm’s launches innovative digital posters


Have you always wanted to know in advance if a pub still has seats on a hot summer day? Well, Pimm’s has launched new billboard posters that will let you know.

The brand has installed innovative sensor-activated digital posters throughout London, which will activate when the temperature reaches 16 degrees Celsius and will update you with seating space information in your area.

Using beacon technology to sense when the participating pubs and beer gardens have space, the ads will also change their messaging depending on the weather data they receive.

Learn more about this innovative campaign here and let us know if you’ll be paying attention to the Pimm’s posters.

Pimm's posters 30.06.15.png

Coca-Cola’s new Twitter ads get personal


Coca-Cola’s new ads are bringing an unexpected personal touch to Twitter.

The brand, as part of its ongoing Share a Coke campaign, is now taking over the social network with targeted promoted tweets.

Twitter users will now be able to see Coca-Cola ads in their feed,  encouraging them to buy personalised bottles – even embedding a picture of a Coke bottle with the user’s name on it.

This type of personalised advertising isn’t new to Coca-Cola, which teamed up with 4oD last summer to market directly to the catch-up service’s subscribers.

Find out more about Coca-Cola’s new initiative here and tell us if you think this is a good idea.

Coke twitter ad 17.06.15.png

#HomeOfSport highlights England’s sporting side


VisitEngland has recently launched a new campaign to promote the upcoming Rugby World Cup.

The national tourist board, as a part of its ongoing ‘Discover Your England’ campaign, has asked members of the public to send them pictures of what sport means to them.

People can send images via Instagram or Twitter using the hashtag #HomeOfSport and so far, photos include leisurely cycling through Dorset and balancing between cliffs in the Lake District. 

Sports Minister Tracey Crouch MP, says: “England is home to some of the world’s most loved and iconic sports. This brilliant campaign will show visitors the amazing range of English sporting venues”.

Learn more about the campaign here and tell us if you’ll be sending in a picture.

#homeofsport 12.06.15.png

Little Big Phrases: clever car ads


Volkswagen has created three simple but clever ads for its latest car, demonstrating how just a few small words can convey a big meaning.

The ominous atmosphere implied by little phrases such as ‘We need to talk’, ‘We have a situation’, and ‘I have news for you’ is enhanced by the simple, sleek designs of the ads. 

The posters promote the new Vento TDI model, which can run on 100 kilometres on just 4.1 litres of fuel. 

Take a look at the ads here and tell us if they make you take notice of the new Vento TDI.

Volkswagen ad 11.06.15.png

Follow

Get every new post delivered to your Inbox.

Join 577 other followers

%d bloggers like this: