Pizza brand creates deliberately hard to spot ads


Pizza advertising campaign A pizza brand makes its adverts hardly noticeable – on purpose.

Daiya Foods has decided to stand out from the crowd of ‘in your face’ advertising with its unusual but clever placements.

Its new campaign uses the slogan ‘it’s easier to notice this ad than notice our pizza is dairy-free’, displayed in places where people don’t usually notice adverts, such as the top of a bus.

Some are so small that they could be easily skipped, such as tiny stickers on benches or on panels in lifts.

Have a look at the ads here and tell us if you think they’re a clever publicity stunt.

Cute vintage-style ad for new Galaxy S-pen


Samsung advert Ad agency Heaven and the directing duo Vallée Duhamel have made a new vintage-style ad for Samsung.

With the title ‘creativity at work’ and an electronic music background, the ad presents us the different functionalities that the Samsung Galaxy Note 4 S-Pen can offer.

The result is a colourful collage of all the arts and crafts materials the S-Pen can emulate.

Watch this joyful advert below and tell us what you think.

//player.vimeo.com/video/116765877

An ad that cost £10 to make


Doritos' advert A submission to Doritos’ Super Bowl advertising competition only cost £10 to make.

The ad, by freelance director James Bedford, was one of the ten shortlisted entrants.

The advert shows the producer fishing at a local river whilst devouring a packet of Doritos but he soon realizes that his prey is after his snack.

Within a few seconds, the fish grabs the packet and drags the crisps under the water.

Watch the advert below and let us know what you think.

The Brand Deck


Brand deck A designer has created a card game to help you define the essence of your brand.

Through the motto “ Simple. Honest. Work ”, Scott Thomas gives us the philosophy of the game.

The Brand Deck is a simple card game that consists of 100 adjectives, 50 on the front, and 50 contrasting terms on the back such as “conventional” vs “experimental” or “simple” vs “complex”.

Thanks to the platform Kickstarter, he has already raised $58,000 which overtakes his goal of $45,000.

He has also worked with the Cards Against Humanity’s co-creator, Max Temkin, on a different version of the deck if you donate $58 or more.

Find out more about this interesting project here

Evolution of advertising slogans


Evolution of Advertising Slogans Best Marketing Degrees has created an infographic that explores the power of iconic catchphrases and how they have evolved over time.

De Beer’s “a diamond is forever” is celebrating 67 years in circulation. Awarded best slogan of the 20th century by Advertising Age, this tagline is credited with helping to make diamonds the go-to engagement ring gem.

Pepsi and Coca Cola’s well known slogan battle includes the topical taglines “Twice as much for your nickel” by Pepsi in 1939 and Coca Cola’s “It’s the real thing” of 1969.

Take a look at the full infographic here and let us know about your favourite slogans
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Design Trends for 2015


Emotional Interface Key Design Trends 2015Fjord has identified several key design trends for 2015, featuring emotional interface and the sixth sense.

The current expansion of emotional interface capabilities is set to continue in 2015. As brands place a premium on digital personality, one of the things Fjord suggests is incorporating visuals such as emojis into brand identity. This enables brands to build the consumer-brand relationship and in turn increase consumer engagement.

The sixth sense, the way in which services predict and deliver what consumers are going to desire, has been identified as a key way for businesses to get ahead in 2015. Satisfying the needs of the “I Want What I Want When I Want It” consumer, on demand services such as Netflix have set a precedent. Brands are now required to analyse data and predict future consumer needs more so than ever before.

Read the full report here

Design Trends for 2015


Emotional Interface Key Design Trends 2015Fjord has identified several key design trends for 2015, featuring emotional interface and the sixth sense.

The current expansion of emotional interface capabilities is set to continue in 2015. As brands place a premium on digital personality, one of the things Fjord suggests is incorporating visuals such as emojis into brand identity. This enables brands to build the consumer-brand relationship and in turn increase consumer engagement.

The sixth sense, the way in which services predict and deliver what consumers are going to desire, has been identified as a key way for businesses to get ahead in 2015. Satisfying the needs of the “I Want What I Want When I Want It” consumer, on demand services such as Netflix have set a precedent. Brands are now required to analyse data and predict future consumer needs more so than ever before.

Read the full report here

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