Is social media the best channel for B2B marketing?


B2B marketing and social mediaA new study has revealed that 79% of B2B marketers believe that social media is the most effective channel for marketing.

The research also showed that 38% would spend any extra budget on social media, but mobile marketing is yet to catch up with the enthusiasm for social (those surveyed put only 7% of their budget towards mobile).

B2B marketers’ top priorities, challenges, and digital skills are also covered in the research, which sheds light on some surprising facts.

The study was carried out by Omobono, Circle Research, and The Marketing Society; you can see the whole infographic here.

How to improve your content marketing


B2B MarketingB2B Marketing has compiled some great tips about how to hone your content marketing strategy.

The advice focuses on how you analyse results, such as through Google Analytics, and how you can improve your practices.

One tip is to break down your Analytics data into the results that matter, so you can see how well your home page and other traffic-directed pages are performing.

The article also recommends measuring engagement before concentrating on conversions, by thinking about your audience’s needs over your own.

Also, consider tailoring your ‘social’ content to make it ‘share-friendly’ by making it shorter and more visual.

Read the whole article here to find out some more great advice.

B2B social media in 2014


Social MediaB2B Marketing has unveiled a new study and infographic detailing the social media landscape in 2014.

The infographic reveals the social media behaviour of B2B companies and which best social networks are best for communicating the organisations’ messages.

LinkedIn and Twitter are the most popular platforms for B2B organisations, citing them as the best channels to boost brand awareness.

Other statistics, such as key challenges for B2B companies and what type of content performs the best, are also included in the infographic.

Take a look at the infographic here or download a summary of the report.

Top tips for writing a good call to action


A good call to action can make or break any form of marketing communication.

Whether you want to drive enquiries or encourage downloads of your latest Whitepaper, a good call to action can make all the difference in helping you propel customers or readers to where you want them to go online.

Here are a few top tips for writing a call to action that makes its mark:

1. Use clear and concise language – this will give readers a fast and obvious understanding of what your call to action is for.

2. Consider placement and position. A call to action on a website will often be located towards the top of the page – this is because it will have a high level of exposure here. However, where you place your call to action can still depend on the type of webpage you are building, so it’s important to look around at other websites targeting the same audience to see what works well.

3. Making your call to action feel more personal can significantly affect its success. It is critical to understand the audience you want to engage with: you can do this by first researching terms that resonate and the best tone to use. 

To find out more about writing a great call to action, take a look at B2B Marketing‘s article about common mistakes to avoid here.

Top tips for writing a good call to action


A good call to action can make or break any form of marketing communication. A good call to action will be able to propel customers or readers to just the conclusion you want, be that driving up leads or just to simply download your latest Whitepaper. Here are a few top tips for writing great call to actions:

The first tip would be the usage of very clear and concise language – this will be readers a fast and obvious understanding of what they are clicking onto.

Another essential tip to consider is the placement of your call to action. This will depend upon factors like the goals of your page and the complexity of its information. For example, lead generation or ecommerce are generally displayed at the top of a page, but the important thing is to research and ensure you have a thorough understanding of the goals you want to achieve from your call to action.

The right level of personalisation can significantly affect the success of your call to action. The critical thing is to understand your audience and appreciate the level of personalisation that resonates with them.

To find out more about writing great call to actions take a look at B2B Marketing‘s look at common mistakes made in call to actions here.

B2B Marketing Awards 2013 a great success


B2B Marketing AwardsThursday night was yet another amazing B2B Marketing Awards night that seems t have been enjoyed by all.

This year’s theme was based around classic rock and pop with graphics, music and the actual event all using classic and recognisable styles to present the award nominees.

The Think Tank team ran the event on behalf of Silver Bullet Publishing (publishers of B2B Marketing Magazine) for the 6th year with compare Josh Widdicombe, and created the entire theme includng web site, posters, invites, awards graphics and introductory video.

Many thanks to the whole team who put in a great effort and a lot of time to make this a very successful event.

Find out more and see all the winners here.

(Picture: Some of the The Think Tank Team)

WHITEPAPER: How to create a brand story with PR


This whitepaper was produced by The Think Tank director Samantha Dawe as part of our on-going sponsorship of B2B Marketing’s PR knowledge bank.

It highlights the importance of writing your brand story in a way that engages a wide range of audiences.

Included are a set of rules to help write successful PR stories in the B2B sector.

Read or download it below.

How to create a brand story – The Think Tank.pdf (406 kb)

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