Developing an internal values campaign for an organisation with offices in 15 countries is always a challenge; however, it is doubly so when it also involves the merger of two separate businesses.
Working with the Asendia, a joint venture between Swiss Post and La Poste, we developed an engaging and interactive internal campaign that not only communicated the values on a global basis but also encouraged understanding and enactment throughout the organisation. Asendia is an international mail provider, formed by La Poste and Swiss Post in 2012, providing a range of international mail solutions for ecommerce, direct marketing, publishing and direct marketing.
The Think Tank was invited to pitch for the Asendia’s global branding activity in 2013 and the Value’s campaign was the first of a series of international integrated marketing campaigns. We are now pleased that the success of this first campaign has been recognised in our being shortlisted in the Best Employee Engagement category of the Corporate Comms Awards.
The campaign was designed to bring together the 1,100 Asendia employees around the world, who had previously worked for either La Poste or Swiss Post, and embed a core set of values within the business and encourage them to include them in everything they did.
The campaign was a great success with significant engagement across the organisation and continues with an awards programme that recognises those that have acted upon these values in their everyday working lives.
Fingers crossed for the awards on 26th November.