The progress of technology


An infographic reveals how technology has progressed in the last fifteen years.

As the digital revolution is now so multi-faceted, the infographic just touches on a few key milestones.

These include the Google self-driving car, the rise of mobile devices, and the launch of iTunes, as well the companies that made a significant impact on its development such as Google and Apple.

Have a look at the whole infographic here and tell us what you think about it.

Infographic 22.04.15.jpg

10 Useful Apps of 2014


Mobile Apps 2014 Archisketch Nanu 3M Post-it-plusIn 2014, we grew ever more reliant on our smartphones – here are three of this year’s coolest apps.

Urban Design’s Archisketch app automatically scales drawings to size, including line thickness. It also allows you to flip, rotate and duplicate layers, create custom symbols and is free to download from the App Store.

3M’s Post-it-plus app allows for the easy collaboration and sharing of ideas. Capture up to 50 notes at once, organise them by thought or on a grid and share them with co-workers during online brainstorm sessions.

Android users can make free phone calls to anyone using Nanu. The app uses the less congested 2G network, along with Wifi, 3G and 4G, allowing users to make calls on landlines and mobile phones.

Take a look at seven other useful apps from 2014:

Apple’s new campus


Apple has unveiled their plans for a new campus, which is set to be completed by 2016.

British firm Foster + Partners were commissioned to conceive this design, which is predicted to cost Apple 5 billion dollars.

The 260,000-square-metre campus will provide for 13,000 employees and will include; a company fitness centre, a 1000-seat auditorium, a private park and much more!

Take a closer look at these designs here, and tell us if this workplace would inspire you.

Touchscreen gestures brought to life


Multi touch gesturesMulti touch gesturesMulti touch gesturesAn artist has decided to immortalise gestures used with touchscreen products. In her project ‘Multi-touch gestures‘, Gabriele Meldaikyte built 5 different sculptures that used the main gestures associated with touchscreen devices.

The gestures, which seem to be becoming second nature to most, including some babies trying to swipe a magazine to read it, are also seen as a signature of the Apple iPhone.

Gabriele believes that these will be completely different in 10 years time so wanted to immortalise them by translating this interface language of communication into 3D objects which mimic every multi-touch gesture.

Touchscreen gestures brought to life


Multi touch gesturesMulti touch gesturesMulti touch gestures
An artist has decided to immortalise gestures used with touchscreen products. In her project ‘Multi-touch gestures‘, Gabriele Meldaikyte built 5 different sculptures that used the main gestures associated with touchscreen devices.

The gestures, which seem to be becoming second nature to most, including some babies trying to swipe a magazine to read it, are also seen as a signature of the Apple iPhone.

Gabriele believes that these will be completely different in 10 years time, and so wanted to immortalise them by translating this interface language of communication into 3D objects which mimic every multi-touch gesture.

Superbrands of 2013


SuperbrandsRolexappleGoogleBritish AirwaysSuperbrands UK has announced their annual league tables for brands in the UK.

The league tables are based upon many different factors from sector reports to blogs to public nominations, and are narrowed down to a preliminary shortlist of 1700.

Through ratings given by judges and then a public vote this number is whittled down to 500 ‘Superbrands’. These are then seeded in order of ratings, which results in the main 
B2C (business to customer) table and a B2B (business to business) table.

All those involved in the voting process are asked to bear in mind the following definition: ‘A Superbrand has established the finest reputation in its field. It offers customers significant emotional and/or tangible advantages over its competitors, which customers want and recognise.’

The judging panel gives each brand a rating from 1-10, but members are not allowed to vote on brands they work with, competitor brands or those they are unfamiliar with, and the lowest scoring brands are removed from the shortlist.

In addition, the voters are asked to judge brands against the following three factors: quality, reliability and distinction.

The league tables show that Google, Apple and British Airways are highly rated as both B2C and B2B brands; making the top 10 of both tables. Apple lost out to Rolex for the top spot in the consumer table, but was able to snatch it in the business table. The full tables are below, and you can read the full results here.

The B2C Superbrands are
1. Rolex
2. Apple
3. Microsoft
4. British Airways
5. Coca-Cola
6. Google
7. Hilton
8. Heathrow Airport
9. Kellogg’s
10. Mercedes-Benz
11. BMW
12. Heinz
13. BBC
14. Facebook
15. Lego
16. Disney
17. Marks & Spencer
18. BP
19. Dulux
20. Nescafé

Whilst the B2B Superbrands are:
1. Apple
2. British Airways
3. Google
4. Visa
5. Virgin Atlantic
6. IBM
7. Shell
8. Microsoft
9. London Stock Exchange Group
10. Mastercard
11. BP
12: BT
13. Bosch
14. Samsung
15. FedEx
16. Rolls-Royce Group
17. Royal Mail
18. PayPal
19. GlaxoSmithKline
20. DHL

Top 10 Super Bowl ads of all time


Office LinebackerMatthew Broderickwaste of moneyWe at The Think Tank love two things, Top 10’s and great adverts, so here’s Marketing Week‘s Top 10 Super Bowl Adverts of all time!

With the Super Bowl only round the corner (3rd February in-case you were wondering), Marketing week has done a round up of their favourite commercials that have aired during America’s most-viewed sporting event, with the cost for the ad space reaching astronomical amounts.

Whilst the Top 10 is for commercials shown in the U.S. some may be familiar to U.K audiences too with the Volkswagon “Force” advert, or the Budweiser “wassup” advert included in the round-up. 

Have a look at the full Top 10 here.


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