Mobile Advertising Wars

February 18, 2012 Leave a comment

There is a lot being written about the impact of mobile technologies right now.  The Financial Times’s Tim Bradshaw wrote a piece on Google and Apple lowering the price for mobile advertising in an attempt to encourage more marketers and application developers to use their technologies, ahead of Facebook and LinkedIn’s expected entries into the markets.  

He cites how many brands are still unsure how to tailor their messaging for the small screen, thus available ad slots in apps and on mobile websites are often left unsold.  

At the same time City AM reports that Apple has shot past Samsung to “nab top smartphone spot”.  Around 427 million smart phones were sold in 2011, up 50% on 2010.  Apple sold 35.5 million in the fourth quarter of last year.  

One company which seems to have done some smart thinking on this is Domino’s Pizza UK & Ireland and says it has seen a “breathtaking surge” in online sales… yes, you guessed it, after the launch of two new apps last year which let customers chose a pizza via their smartphones or iPads, and which helped drive a 43 per cent rise in orders over the internet.  

The FTSE 250 firm has 726 outlets in Britain, Ireland and Germany, and its franchisees created 1,800 jobs the company claims through the opening of new outlets.     

So mobile can also mean a neat “pizza profit” (piece of profit) it seems.

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My Blackberry is not working!

November 9, 2011 Leave a comment

This classic Two Ronnies sketch made us laugh all over again when we heard about Blackberry’s ongoing technical problems a few weeks ago. Users of the Smartphone brand were furious after a three day global service outage back in October. Since the problems a poll has revealed one in five Blackberry users are now considering switching to another Smartphone manufacturer with most stating Apple as their preferred choice.

It would seem that the Two Ronnie’s were right on the money with their sketch and perhaps Blackberry customers can take heart in the comedy of the situation. That is as long as you’re not trying to view this on your phone…

To see more like this click here.

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Apple Hits the 500,000 Apps Mark on iTunes

May 25, 2011 Leave a comment

It happened in the early hours of Tuesday: in less than three years the App Store reached the half-million mark.

For some interesting stats, like on the image, a giant infographic was produced by three app-related companies. Mobile app blog 148apps, the search company Chomp together with game developer Chilingo collected a number of curiosities, including a timeline and a various facts.

To understand this data better and make a brief comparison, there have been 10 billion iOS app downloads through the App Store as of January. Although having been on the market 8 months less, the applications Google’s Android currently count almost 300,000 apps and 3 billion downloads.

Read more.

Image : 148Apps, Chomp and Chillingo

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The iPad 2: More to it, less of it

March 7, 2011 Leave a comment

‘There’s even more to it. And even less of it’ appears to be the tagline for the new iPad2.

This new version is faster, 33 per cent thinner, and “up to” 15 per cent lighter than the original iPad, while boasting the same 9.7-inch LCD screen. Steve Jobs believes Apple to be ore on top of their game than ever before claiming ‘While others have been scrambling to copy the first generation iPad, we’re launching iPad 2, which moves the bar far ahead of the competition and will likely cause them to go back to the drawing boards yet again.” Will this bold statement be proved correct in sale numbers? Let’s watch this space.

If you haven’t yet had a look at Apple’s latest venture then click here to formulate your own first opinion.

 

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Bone Collection: Dino Drives, Card Cases and Wonderful Wraps

February 9, 2011 Leave a comment

As Design Director of Bone Collection Reads Lin puts it, ‘don’t just think different, be different,’ a comment in direct response to Steve Jobs’ (Chief Executive of Apple) motto of ‘think different.’ 

We at the Think Tank are rather big fans of all things ‘different’ and Lin and his team have created some seriously cool, yet practical, ’things different.’ What better way to protect your pad/pod/phone than with a unique and seriously cool case? What better device to entrust with the storing of all your most vital information than a dino usb drive? 

Cool Hunting have also cottoned on to just how cool these are and clever in their ability to set themselves apart from the $1b+ industry for apple accessories too. Click here to find out where to buy your quirky added extras from and set yourself apart from everyone else now.

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Do you know your chairs?

September 9, 2010 Leave a comment

Know your chairs? Try this new iPhone app and see if your knowledge is up to scratch. Design Icon: Chairs showing silhouettes of design icons and asks for their name, designer or date. It was developed by Mark Stevens from Fail Forwards in Copenhagen and costs 59p from the App Store See more here. There is also one for fonts coming soon.

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Apple’s new store in Shanghai

July 13, 2010 Leave a comment

Bohlin Cywinski Jackson’s newest Apple store opened on July 10. A fantastic glass cylinder leading down to an open expanse of store. Photographer Roy Zipstein has been documenting the opening of the store. See more of his fantastic photographs on Arch Daily.

Photographs © Roy Zipstein

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