Apple’s new campus


Apple has unveiled their plans for a new campus, which is set to be completed by 2016.

British firm Foster + Partners were commissioned to conceive this design, which is predicted to cost Apple 5 billion dollars.

The 260,000-square-metre campus will provide for 13,000 employees and will include; a company fitness centre, a 1000-seat auditorium, a private park and much more!

Take a closer look at these designs here, and tell us if this workplace would inspire you.

Touchscreen gestures brought to life


Multi touch gesturesMulti touch gesturesMulti touch gesturesAn artist has decided to immortalise gestures used with touchscreen products. In her project ‘Multi-touch gestures‘, Gabriele Meldaikyte built 5 different sculptures that used the main gestures associated with touchscreen devices.

The gestures, which seem to be becoming second nature to most, including some babies trying to swipe a magazine to read it, are also seen as a signature of the Apple iPhone.

Gabriele believes that these will be completely different in 10 years time so wanted to immortalise them by translating this interface language of communication into 3D objects which mimic every multi-touch gesture.

Touchscreen gestures brought to life


Multi touch gesturesMulti touch gesturesMulti touch gestures
An artist has decided to immortalise gestures used with touchscreen products. In her project ‘Multi-touch gestures‘, Gabriele Meldaikyte built 5 different sculptures that used the main gestures associated with touchscreen devices.

The gestures, which seem to be becoming second nature to most, including some babies trying to swipe a magazine to read it, are also seen as a signature of the Apple iPhone.

Gabriele believes that these will be completely different in 10 years time, and so wanted to immortalise them by translating this interface language of communication into 3D objects which mimic every multi-touch gesture.

Superbrands of 2013


SuperbrandsRolexappleGoogleBritish AirwaysSuperbrands UK has announced their annual league tables for brands in the UK.

The league tables are based upon many different factors from sector reports to blogs to public nominations, and are narrowed down to a preliminary shortlist of 1700.

Through ratings given by judges and then a public vote this number is whittled down to 500 ‘Superbrands’. These are then seeded in order of ratings, which results in the main 
B2C (business to customer) table and a B2B (business to business) table.

All those involved in the voting process are asked to bear in mind the following definition: ‘A Superbrand has established the finest reputation in its field. It offers customers significant emotional and/or tangible advantages over its competitors, which customers want and recognise.’

The judging panel gives each brand a rating from 1-10, but members are not allowed to vote on brands they work with, competitor brands or those they are unfamiliar with, and the lowest scoring brands are removed from the shortlist.

In addition, the voters are asked to judge brands against the following three factors: quality, reliability and distinction.

The league tables show that Google, Apple and British Airways are highly rated as both B2C and B2B brands; making the top 10 of both tables. Apple lost out to Rolex for the top spot in the consumer table, but was able to snatch it in the business table. The full tables are below, and you can read the full results here.

The B2C Superbrands are
1. Rolex
2. Apple
3. Microsoft
4. British Airways
5. Coca-Cola
6. Google
7. Hilton
8. Heathrow Airport
9. Kellogg’s
10. Mercedes-Benz
11. BMW
12. Heinz
13. BBC
14. Facebook
15. Lego
16. Disney
17. Marks & Spencer
18. BP
19. Dulux
20. Nescafé

Whilst the B2B Superbrands are:
1. Apple
2. British Airways
3. Google
4. Visa
5. Virgin Atlantic
6. IBM
7. Shell
8. Microsoft
9. London Stock Exchange Group
10. Mastercard
11. BP
12: BT
13. Bosch
14. Samsung
15. FedEx
16. Rolls-Royce Group
17. Royal Mail
18. PayPal
19. GlaxoSmithKline
20. DHL

Top 10 Super Bowl ads of all time


Office LinebackerMatthew Broderickwaste of moneyWe at The Think Tank love two things, Top 10’s and great adverts, so here’s Marketing Week‘s Top 10 Super Bowl Adverts of all time!

With the Super Bowl only round the corner (3rd February in-case you were wondering), Marketing week has done a round up of their favourite commercials that have aired during America’s most-viewed sporting event, with the cost for the ad space reaching astronomical amounts.

Whilst the Top 10 is for commercials shown in the U.S. some may be familiar to U.K audiences too with the Volkswagon “Force” advert, or the Budweiser “wassup” advert included in the round-up. 

Have a look at the full Top 10 here.


BrandIndex Top 10 Brands


BBC iPlayerJohn LewisBrands top 10YouGov Brandindex has released the rankings for Top 10 Brands of 2012. BBC iPlayer has manged to knock Amazon out of the top spot, effectively swapping places compared to last year, John Lewis has managed to do the same to Marks & Spencer, moving up from 5th last year to 2nd this year.

Top 10 Brands 2012 and their 2011 rankings

1. BBC iPlayer (3)
2. John Lewis (5)
3. Amazon (1)
4. Moneysavingexpert.com (8)
5. Marks & Spencer (2)
6. Apple iPad (new entry)
7. Sainsbury’s (no change)
8. BBC.co.uk (new entry)
9. Samsung (new entry)
10. Cathedral City (no change)

It may come as little surprise that Amazon are no longer No.1 after it recently came to light that they were one of several large companies allegedly avoiding paying UK Taxes, which has also hit coffee chain Starbucks, who are currentlly trying to salvage their reputation through promotional activity following the revelation.

In terms of most improved  brands, British Airways are in the top spot for the second year running, with British Gas 2nd and BP 3rd. In terms of the most improved it seems that energy companies have been working hard to improve their ranking and it has had a major effect, with them taking 5 of the Top 10. 

Top 10 UK Improvers 2012

1. British Airways
2. British Gas
3. BP
4. Scottish Power
5. Netflix
6. London Underground
7. Scottish Gas
8. EDF Energy
9. Npower
10. Samsung

The Rankings compare BrandIndex Buzz scores for over 850 brands in 34 categories, to reveal the Top 10 UK brands with the best Buzz in 2012 as well as Top 10 most improved brands of the year. All of the brands were rated using YouGov BrandIndex’s Buzz scores. Buzz asks respondents: “If you’ve heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?”. BrandIndex interviews 2,000 nationally representative respondents daily.

Find out more here.

Samsung attacks Apple in mobile phone battle


Samsung attacks AppleSamsung attacks Apple in new ad for the Galaxy S III.

Whilst iPhone fans queue for the new iPhone 5 Galaxy users demonstrate why the new big thing is already here.

Enjoy!

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