March 20, 2015 Leave a comment
A series of clever adverts shows a pair of glasses changing well-known paintings almost beyond recognition.
The ads for the eyewear retailer Keloptic use paintings by Van Gogh and Monet to show the impact of the right pair of glasses.
When viewed with Keloptic glasses, the artists’ recognisable Impressionist style ‘transforms’ into precise pictures.
The clever campaign was selected for a merit award at the 2014 One Show.
Have a closer look at the ads here and tell us what you think.