We are recruiting a Creative Designer / Art Director


The Think Tank is seeking a Creative Designer / Art Director with a strong design portfolio to work within our growing creative team.  

This role will involve the creation of a diverse range of marketing material as well as brand development work. 

Candidates will have worked in a similar agency environment and possess excellent knowledge of Quark, Photoshop, Illustrator and In-Design. A knowledge of digital design would also be a benefit but not essential. We are growing rapidly and have an immediate need for an individual with a strong design and communications background who can add to our creative team that has a great reputation.

This is a fulltime position for a person with outstanding design skills to put their mark on a wide range of marketing media, aiding the growth of the agency.

To apply for this position please email our Creative Director, Shaun Madle, at shaunm@thinktank.org.uk including you CV and portfolio.

Volvo Trucks begin ‘The Chase’


Volvo Trucks has been releasing a series of videos showing imaginative ways they ‘test’ their vehicles, this latest edition involves their FL being chased through a Spanish town by a group of raging bulls.

This daredevil stunt was created with Swedish agency Forsman and Bodenfors.

The idea of this test was to show how the Volvo Trucks’ new city distribution vehicle handles extreme conditions and pressure situations.

You can enjoy this stunt from a 360 degree camera here, or see the video below, and tell us if you would be brave enough to lead the chase.

2013 Emmy Best Commercial Winner: ‘Inspired’ by Grey


Grey New York and MJZ director Nicolai Fuyglsig created this ‘Inspired’ ad for Canon. The spot won the 2013 Emmy Award for Outstanding Commercial on last Sunday at the 65th Annual Creative Arts Emmys.

The advert showcases the creative ways Canon users have captured images and videos, demonstrating users can extend their imaginations using Canon products.

The other three nominees were Wieden + Kennedy’s ‘Jogger’ for Nike, BBH’s ‘Jess Time’ for Google Chrome, and Crispin Porter + Bogusky’s ‘The Chase’ for Grey Poupon.

Grey’s win ended a streak of four straight victories for ads created by Wieden + Kennedy. Watch the shortlisted ads here.

Lastly, watch the winning ad below and tell us if this would inspire you.

Long live paper


le treflele treflele trefleIn a clever add by French toilet paper company Le Trèfle, the fight between paper and digital reaches a pivotal point.

In the spot a married couple are depicted with the husband constantly trying to prove that his tablet is better than traditional paper, for drawing, doing sudoku and reading books. However his wife gains the upper hand at the end of the segment when the poor man is left on the loo without any paper.

Clever and funny from Leo Burnett Paris, have a watch below.

Budweiser alerts hockey fans


Budweiser Red lightBudweiser red lightBudweiser Canada is helping ice hockey fans keep track of when their team scores by selling goal lights similar to those used at the games.

It is set up to their favourite team using an app on a smartphone, after that it will connect to their WiFi network and follow live scores. When a selected team scores it lights up and makes a sound, regardless of where the team is playing or if the game is televised.

The first batch made has sold out, but the website is taking pre-orders for the next batch which should be with fans in time for the play-offs. The lights will set back fans $149 + taxes & shipping, but those living in the greater Toronto area will be able to get theirs installed by Budweiser.

As part of this campaign they have created an advert that introduces a new character, who is portrayed as the inventor of the light and builds upon their ‘Great times are waiting’ campaign.

A great marketing ploy by the American beer brand, although we think it may disturb a few mealtimes. Watch the video below.

VW ad is daylight robbery


Volkswagon MaskVolkswagon MaskVolkswagen‘s latest advert by Deutsch, is a brilliant bit of suspense, slightly reminiscent of an action movie but with a humorous twist at the end.

The premise for the ad, titled Mask, is simple; a guy walks into a local shop wearing a ski mask, starts stalking down the aisles collecting food and such like, whilst looking menacing. All the while the customers start to hide and the counter staff begin to look scared. The camera angles and accompanying music all add to the suspense and creates a commercial that seems to promise cars chases and gun fights.

Hopefully we have built this up enough without spoiling the end, so take a look at it here.

The Bear is most awarded ad of 2012


Canal+ AdCanal+ AdThe Gunn Report has compiled their lists of the most-awarded ads worldwide of 2012, and The Bear, the hilarious commercial for French TV channel Canal+, was the most awarded TV commercial.

The top five are listed below, and you may recognise some from previous posts of ours:
1. Canal+ The Bear (BETC, Paris) which is the most awarded commercial in the 14 year history of The Gunn Report.
2. BGH Silent Air, Dads In Briefs campaign (Del Campo Nazca Saatchi & Saatchi, Buenos Aires)
3. Doritos Dips, Dip Desperado (AMV BBDO, London)
4. Chipotle, Back To The Start (Creative Artists Agency, Los Angeles)
5. John Lewis, The Long Wait (Adam&EveDDB, London)  

The report has also listed the most awarded print ads and campaigns, the most awarded countries in the world, the most awarded advertisers, the most awarded production companies, the most awarded agency, the most awarded agency in digital and the most awarded agency network  

The Gunn Report also has a category for integrated or innovative work, which it calls “All Gunns Blazing”.  

It uses a weighted points system to analyse the winners of the major advertising awards schemes around the world.  

Read more at Creative Review, which features the top five for all the afore-mentioned categories here.

Make your video go viral


Viral VideoWant to make your video go viral then maybe you need to contact Buyral, a new clicking service that guarantees to make you video top the charts.

Innovators in getting children, interns, the elderly and an increasingly complex array of machines to click furiously, see how they do it here in this great video – that has also probably gone viral.

The changing nature of news


PR NewswireThere was a great article in the FT’s Inside Business section by the paper’s media editor, Andrew Edgcliffe-Johnson.  Describing how newsrooms have shrunk, he looks at how services such as PR Newswire (owned by UBM plc) are responding and how it sees its future being driven by digital syndication, social media and search engine optimisation.   

As we have commented before in our blog, a rethink has started for press releases as multimedia content to help feed the growing number and variety of news outlets online.  Edgcliffe-Johnson argues that “search and social media trends suggest corporate content will only grow”.   

So not only do we now need to be aware that the majority of news is ‘broken’ online, but that how we package up that news into deeper content will increasingly make a difference. This will have an impact not only in how this might be facilitated both client and agency side, but also that the content must be credible and ‘watchable’.   

There will be a need  closer integration of advertising, digital marketing, PR and investor relations concludes Edgcliffe-Johnson.  

See the article in the FT here. (registration required)

Entering the world of Wikipedia


Wikipedia
The UK’s Chartered Institute for Public Relations (CIPR), the professional body for public relations practitioners, has announced special guidance for Wikipedia entries.

The guidance for public relations professionals using the site includes a number of recommendations and has gleaned global support in recognition of its potential for building mutual understanding between Wikipedians and public relations practitioners, the CIPR says.

The most significant of these is that public relations professionals should not directly edit Wikipedia pages relating to their organisation or brand but should instead suggest amendments to Wikipedians – the community of regular Wikipedia editors.

The consultation period for the guidance was hosted on Wikimedia UK, and the CIPR advises it will continue to be reviewed and refreshed as the relationship between the Wikipedia and public relations communities continues to progress.

See the best practice guidance here.

Anti-smoking ad that pints out hypocrisy


Anti-Smoking AdvertisingThailand has launched a very thought provoking anti-smoking ad which points out the hypocrisy of smokers when approached by a child who asks them for a light.

Every smoker the child approached tried to persuade him not to smoke and how dangerous to his health it is.

The child finishes the stunt by handing the smoker a leaflet explaining their hypocrisy.

The ad received more than 960,000 views before being taken down but it has now reappeared again.

Please view it below and let us know what you think.

Agency: Ogilvy Thailand

Winning advertising at the Cannes Lion Festival of Creativity


Chipotle Winning AdvertisingCanal + Winning Advertising CreativeThis year’s the Cannes Lions Festival of Creativity saw many of the world’s leading advertising agencies win awards for some fantastic creative.

There were 15 individual winners for ads out of the 5,195 entries, a demonstration that the advertising industry is still producing some outstanding quality productions.

See three of the winning entries below or visit Adweek to see all 15.  


Chipotle “Back to the Start” – Agency: Creative Artists Agency, Los Angeles

Canal+ “The Bear”,  Agency: BETC, Paris

The Guardian “Three Little Pigs”, Agency: BBH, London

Armageddon comes to Rouen – or does it?


A scene of Armageddon or not? This French ad keeps you and the victim entranced until the end.

Very clever and quite unexpected.

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Don’t venture to Powder Mountain!


This great campaign for ski resort ‘Powder Mountain‘ was created by Salt Lake City based agency Super Top Secret.

Designed to put off non-locals from venturing up the mountain and making the most of their precious snow stashes, these adverts use the tagline “Paid for by Powder Mountain Locals” and are part scare tactic and part reverse psychology.

A great bit of tongue in cheek marketing.

Ads created by Super Top Secret for Powder Mountain.

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The Kracken – Myth or Reality


We recently found this great brand work for Kracken Rum by Brooklyn based agency ‘Dead As We Know It’.

The campaign launches what was apparently the world’s first spiced black rum. The agency developed the backstory of the Kraken’s true existence from a scientific point of view through a journal and a series of movies which brings the brand to life in a an interesting way.

There is a series of animated videos for the brand which you can find here. We have added Chapter 3 of the series below which we thought was great fun.

Well done on a very engaging launch campaign.

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Guess the cartoon character with Lego


These print ads for Lego are by German ad agency Jung von Matt.

They’ve created a series of ads called ‘Imagine’ that feature minimalist interpretations of some of the best known cartoon characters.

See if you can work out which is which:

Some hints for you:

Revolutionary Gaul
Underground Martial Arts
On the Street
A Nuclear Family
Not North of the Playground

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A scary prediction for the paperless office!


In a world that is going paperless, or so we have been told for the last 20 years, Canadian paper manufacturer Domtar Paper is challenging the concept through a campaign called ‘Paper Because’ by ad agency Eric Mower Associates.

In an ad called ‘Office’ they show what the digital world would be like without paper.

Let’s hope it doesn’t come to this for the sake of all our sanity!

Find out more about the campaign here.

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Mobile Advertising Wars


There is a lot being written about the impact of mobile technologies right now.  The Financial Times’s Tim Bradshaw wrote a piece on Google and Apple lowering the price for mobile advertising in an attempt to encourage more marketers and application developers to use their technologies, ahead of Facebook and LinkedIn’s expected entries into the markets.  

He cites how many brands are still unsure how to tailor their messaging for the small screen, thus available ad slots in apps and on mobile websites are often left unsold.  

At the same time City AM reports that Apple has shot past Samsung to “nab top smartphone spot”.  Around 427 million smart phones were sold in 2011, up 50% on 2010.  Apple sold 35.5 million in the fourth quarter of last year.  

One company which seems to have done some smart thinking on this is Domino’s Pizza UK & Ireland and says it has seen a “breathtaking surge” in online sales… yes, you guessed it, after the launch of two new apps last year which let customers chose a pizza via their smartphones or iPads, and which helped drive a 43 per cent rise in orders over the internet.  

The FTSE 250 firm has 726 outlets in Britain, Ireland and Germany, and its franchisees created 1,800 jobs the company claims through the opening of new outlets.     

So mobile can also mean a neat “pizza profit” (piece of profit) it seems.

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