Armageddon comes to Rouen – or does it?
April 20, 2012 Leave a comment
A scene of Armageddon or not? This French ad keeps you and the victim entranced until the end.
Very clever and quite unexpected.
Don’t venture to Powder Mountain!
March 25, 2012 Leave a comment
This great campaign for ski resort ‘Powder Mountain‘ was created by Salt Lake City based agency Super Top Secret.
Designed to put off non-locals from venturing up the mountain and making the most of their precious snow stashes, these adverts use the tagline “Paid for by Powder Mountain Locals” and are part scare tactic and part reverse psychology.
A great bit of tongue in cheek marketing.
Ads created by Super Top Secret for Powder Mountain.
Like this:
The Kracken – Myth or Reality
March 25, 2012 Leave a comment
We recently found this great brand work for Kracken Rum by Brooklyn based agency ‘Dead As We Know It’.
The campaign launches what was apparently the world’s first spiced black rum. The agency developed the backstory of the Kraken’s true existence from a scientific point of view through a journal and a series of movies which brings the brand to life in a an interesting way.
There is a series of animated videos for the brand which you can find here. We have added Chapter 3 of the series below which we thought was great fun.
Well done on a very engaging launch campaign.
Guess the cartoon character with Lego
March 20, 2012 1 Comment
These print ads for Lego are by German ad agency Jung von Matt.
They’ve created a series of ads called ‘Imagine’ that feature minimalist interpretations of some of the best known cartoon characters.
See if you can work out which is which:
Some hints for you:
Revolutionary Gaul
Underground Martial Arts
On the Street
A Nuclear Family
Not North of the Playground
A scary prediction for the paperless office!
March 7, 2012 Leave a comment
In a world that is going paperless, or so we have been told for the last 20 years, Canadian paper manufacturer Domtar Paper is challenging the concept through a campaign called ‘Paper Because’ by ad agency Eric Mower Associates.
In an ad called ‘Office’ they show what the digital world would be like without paper.
Let’s hope it doesn’t come to this for the sake of all our sanity!
Find out more about the campaign here.
Mobile Advertising Wars
February 18, 2012 Leave a comment
There is a lot being written about the impact of mobile technologies right now. The Financial Times’s Tim Bradshaw wrote a piece on Google and Apple lowering the price for mobile advertising in an attempt to encourage more marketers and application developers to use their technologies, ahead of Facebook and LinkedIn’s expected entries into the markets.
He cites how many brands are still unsure how to tailor their messaging for the small screen, thus available ad slots in apps and on mobile websites are often left unsold.
At the same time City AM reports that Apple has shot past Samsung to “nab top smartphone spot”. Around 427 million smart phones were sold in 2011, up 50% on 2010. Apple sold 35.5 million in the fourth quarter of last year.
One company which seems to have done some smart thinking on this is Domino’s Pizza UK & Ireland and says it has seen a “breathtaking surge” in online sales… yes, you guessed it, after the launch of two new apps last year which let customers chose a pizza via their smartphones or iPads, and which helped drive a 43 per cent rise in orders over the internet.
The FTSE 250 firm has 726 outlets in Britain, Ireland and Germany, and its franchisees created 1,800 jobs the company claims through the opening of new outlets.
So mobile can also mean a neat “pizza profit” (piece of profit) it seems.
PR for Dinosaurs at The O2
July 25, 2011 Leave a comment
Creating an impact from the word go, The Think Tank supported Dinosaurs Unleashed with a range of PR tactics including press releases, press visits and tours, interviews and competitions for the print media, and B Roll footage for the broadcast media.
We worked with a very diverse range of media from mumsnet to the Evening Standard and Time Out to ITV, Mayfair Life and Dinomite magazine to ensure as many bases were covered as possible to get the message out and to encourage visitors to this new attraction in London.
To see more click here
Creative Designer/Art Director Required Immediately
June 13, 2011 Leave a comment
The Think Tank is looking for a Creative Designer/Art Director with a strong design portfolio to work within our creative team. This role will involve the creation of a diverse range of marketing material as well as brand development work.
Candidates will have worked in a similar agency environment and possess excellent knowledge of Quark, Photoshop, Illustrator and In-Design. A knowledge of digital design would also be a benefit but not essential.
We are growing rapidly and have an immediate need for an individual with a strong design and communications background who can add to our creative team that has a great reputation.
This is a fulltime position for a person with outstanding design skills to put their mark on a wide range of marketing media, aiding the growth of the agency.
Salary £25k – £30k pa
Contact Shaun Madle with covering letter, CV and portfolio vis email – shaunm@thinktank.org.uk
The Think Tank is Moving
March 15, 2011 Leave a comment
The Think Tank will be moving on Friday 18th March 2011.
Our new offices are just around the corner in Clerkenwell, London and the address is:
16 Kirby Street
London
EC1N 8TS
All other contact details remain the same.
PR Account Manager Position Available
December 6, 2010 Leave a comment
We are looking for an experienced PR Account Manager for a hands-on role which will involve media relations and events support in the UK and Europe. This position is initially for six-months but will be reviewed. Knowledge of working within the b2b sector and preferably the built environment is preferred. Would you appreciate an opportunity to work with a team that likes to achieve great results? Please email your CV and a brief covering letter to Samantha Dawe, Director, at samanthad@thinktank.org.uk.
The Think Tank contributes to RIBA North West Magazine
October 1, 2010 Leave a comment
The Think Tank’s Liam Bateman has contributed an article to RIBA North West’s magazine ‘A’, which has recently been distributed to local practices.
The article discusses why Architectural Practices should use the services of a marketing or PR agency and the impact such a sevice can have.
View the full article by clicking on the link to the pdf.
RIBA North West Article
PracticeSupport.pdf (1191 kb)
Opportunity for an Account Executive at The Think Tank
August 31, 2010 Leave a comment
We are looking for a go-getting and creative Account Executive to join our expanding Account Management team. The Think Tank is a leading B2B integrated marketing communications agency offering a full range of marketing services to our clients. Established for seventeen years, we continue to grow and are looking to add an Account Executive to our experienced Account Management team.
This is an opportunity for a self-starting marketing professional to make their mark within an agency that is expanding. Previous experience in a similar Account Management or Marketing role is preferred but not essential. We need someone with marketing knowledge, great organisational skills and that is up for a real challenge.
If you think that you have the knowledge and ambition to make your mark at The Think Tank then this could be the role for you. Please email Liam Bateman with your CV and covering letter at liamb@thinktank.org.uk
Clerkenwell’s Premier Golf Tournament is ready to tee off
August 18, 2010 Leave a comment
There is only one week until London’s premier urban golf tournament tees off. The Clerkenwell Showroom Open will be held on 26th August.
Last year’s inaugural event was a great success and again this year many showrooms across the area have signed up to accommodate a hole of golf.
The Clerkenwell Open is a concept developed by The Think Tank to give architects and designers the opportunity to explore the showrooms of Clerkenwell whilst having a bit of fun and raising money for charity. Nine showrooms house an indoor hole of golf and the golfers travel around the showrooms to complete the course.
The tournament is open to individuals and teams and consists of nine holes within walking distance of each other, and finishes at an awards ceremony (party) in the evening.
Many architects and designers have already signed up for this year’s Clerkenwell Showroom Open. If you are interested in entering a team or individually email Dragana at showroomopen@thinktank.org.uk.
Clerkenwell’s Premier Golf Tournament getting ready to tee off
July 6, 2010 Leave a comment
Golf is coming to Clerkenwell again this summer, with the Clerkenwell Showroom Open set to tee off on 26th August.
Last year’s inaugural event was a great success and again this year many showrooms across the area have signed up to accommodate a hole of golf.
The Clerkenwell Open is a concept developed by The Think Tank to give architects and designers the opportunity to explore the showrooms of Clerkenwell whilst having a bit of fun and raising money for charity. Each showroom houses an indoor hole of golf and the golfers travel around the showrooms to complete the course.
The tournament is open to individuals and teams and consists of nine holes within walking distance of each other culminating in an awards ceremony in the evening.
If you are interested in entering a team or individually or if you are a company that would like to sponsor the event please contact Dragana on 020 7831 2225 or email draganak@thinktank.org.uk.
Research reveals events sector is boosting economy
July 3, 2010 Leave a comment
The trade body for the events industry, Eventia has announced the overall value of the conference and business events market is worth £18.8 billion to the UK economy.
Eventia hopes that the findings from its UK Events Market Trend Survey (UKEMTS) will confirm the importance of the events sector to the national economy.
Other findings include the news that the number of events held at each venue had dropped slightly to 379 compared to 391 in 2008. However, many venue providers are optimistic about the future with 65 per cent of the venues planning to invest in their property in 2010, and nine per cent spending more than £1 million to do it.
View more on B2B Marketing Magazine website
Sitting on the Greenery
June 26, 2010 Leave a comment
This great range is designed by landscape architect Dagný Bjarnadóttir for Furnibloom using plexiglass to cleverly house plants of all sorts. You choose, spices, vegetables or flowers, all easily cultivated and visible within the set of tables and stools.
See more here on Furnibloom
Internships at The Think Tank
June 26, 2010 Leave a comment
The Think Tank has a range of internships available in the Creative and Account Management teams. If you are looking to get a foot on the ladder in marketing visit the careers section of our web site to see how to apply. http://www.thinktank.org.uk/careers.php
The Think Tank appointed as Formica Group’s PR and Media Agency for Europe
June 25, 2010 Leave a comment
Having worked with the UK business for more than six years, and managing ad hoc projects in Europe during this time, The Think Tank has been appointed as Formica Group’s PR and Media Agency for Europe.
A successful programme of activities has been run over this period in the UK, including ongoing media relations. Now, The Think Tank has developed a PR strategy to promote Formica Group’s activities in Europe supporting individual territories with events, case studies and corporate/product news. The PR programme is led by Think Tank Director, Samantha Dawe.
The Think Tank will report to Simon Wild, Formica Group’s European Marketing Director. Simon said: “This is the first time we have co-ordinated our PR activity in this way, and this centralized approach will enable us to support markets within Europe on a broader basis. The Think Tank will co-ordinate activity and help us ensure our message reaches our target audiences in a number of our key European territories.”
The Think Tank will also manage all media planning across Europe to provide a consistent and targeted approach, focusing on specific media in key territories and pan-European titles.
A partnership with designer Tom Dixon for a European Roadshow, showcasing new products and designs, has also been developed. The Roadshow began in Italy, has taken in Spain and Portugal, and now heads to Denmark, Belgium and Switzerland.
The Think Tank will continue to support Formica Group in the UK across a range of marketing communications activities.
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