Instagram noted as The Engagement Platform


Instagram has been noted as a key social media platform for marketing. Instagram Identified as top engagement platform social media

Socialbaker Analytics have identified Instagram as the Engagement Platform, the definitive place to be for brands who want to engage with their communities.

Instagram has more than 300 million users, 70% of those from outside the US, and the best performing brands on the site generate nearly 50x more engagement with organic content than Twitter.

The top 25 most engaging brands boast an impressive average post engagement rate of 3.31% compared to 0.07% on Twitter.

Socialbakers say “Instagram gives brands an outlet for creative storytelling and engagement with tight communities of people who share a passion for the brands’ values.”

Find out more about Instagram’s brand engagement here.

Harvey the dog’s final ad to air on Boxing Day


Harvey the dogAfter warming our hearts with his escapades in a dog’s home and with his rabbit, Harvey the dog is due to have his final advert aired on Boxing Day.

Harvey the dog has advertised for Thinkbox since 2010, but this final festive-timed ad will see the much-loved pet falling in love.

Thinkbox said: “[We] will carry on advertising on TV but we always had in mind that we wanted to complete Harvey’s story at some point.

“Now feels like the right time and there’s no better way to leave him than in love.”

Let us know when you spot the ad on television or have a sneak peek here.

Email marketing is top trigger for online shoppers


Direct email marketingNew research reveals that direct email marketing is the most popular trigger for online shopping.

The report, by Give As You Live, shows that 64% of consumers will click links to a retail site in an email, compared to only 10% for links on social media messages.

Online shops that have an element of ‘reward’ are particularly ‘distracting’ for shoppers, with 42% stating that fashion retailers distract them the most, followed by travel websites and entertainment shops.

Find out more about the study here.

Pepsi Max ‘Time Tunnel’ surprises commuters


Time TunnelPepsi Max surprised commuters with the latest instalment of its ‘Unbelievable’ campaign.

The Time Tunnel stunt used augmented reality and stereo projection to make dinosaurs, robots, and flying cars ‘appear’ from a vortex, stunning members of the public as they wandered through the tunnel at London Bridge.

The video has been viewed nearly five million times at the time of writing and you can watch it below.

Tell us what you think of this innovative stunt.

Dogglebox: IPA tests adverts’ effectiveness with dogs


Dogglebox 2015 Advert IPA

The IPA has devised a novel way of testing the effectiveness of Christmas 2014 adverts: Dogglebox.

Ellie, Paddy and Duffie, the IPA’s canine testers, were exposed to a series of high profile television adverts. Their posture, eye position, yawns, barks and pants were scientifically analysed and measured to determine emotional engagement with the adverts.

Lorna Hawtin, Disruption Director at TBWA/Manchester said, “We looked quite hard for a segment that hadn’t already seen a lot of adverts that are out there. We wanted to find a group of consumers that really reflected UK households.”

The initial indicative test results showed that clips from John Lewis, Marks & Spencer and Sainsbury’s had the greatest impact.

Watch the Dogglebox video below:

UK creative industry to be worth £100bn by 2018


UK creative industryThe creative industry will be worth more than £100bn to the British economy by 2018, according to new research.

The study, by Falmouth University and the Centre for Economics and Business Research (CEBR), also predicts that by 2018, 1.39 million people will be employed in the industry and exports will reach £34.5bn.

The industry includes advertising and marketing, architecture, and entertainment (which incorporates music, performing arts, film, and television).

Professor Anne Carlisle of Falmouth University said: “The UK creative industries are well established and admired on a global stage – the UK economy must continue to capitalise on this lead.”

Find out more about the research here.

Account Manager Sarah Scott attends Eurobest


One of our Account Managers, Sarah Scott, spoke at Eurobest about supporting women in the marketing and creative industries. Sarah Scott Account Manager Attends Eurobest SheSays

Sarah attended as a member of SheSays, which is an organisation that champions women in the industry, and helped to run talks at the festival in Helsinki. 

Statistics show that women are still paid less than men to do the same job and an IPA study reveals that while almost 50% of people within the marketing industry are female, only 25% of people at executive and board level are women.

Sarah said: “It was a really exciting opportunity for SheSays to be part of Eurobest; the festival was really inspiring and I can’t wait to put what I’ve learnt into action.”

Follow

Get every new post delivered to your Inbox.

Join 501 other followers

%d bloggers like this: