Colin Firth is an great choice for any ad. But a 12-foot-tall version of the Oscar winner rising from a lake, wet shirt sticking to his chiseled physique, is marketing gold.
UKTV are responsible for making this happen - putting a giant statue of Mr. Darcy from Pride and Prejudice, as portrayed by Firth in the BBC’s 1995 version, in the middle of the serpentine lake in London’s Hyde Park to promote its new channel, “Drama“.
It’s the perfect image to choose; the iconic lake scene was named the most memorable British TV drama moment of all time in a recent survey.
It took three sculptors two months to create the model, seeking inspiration from a star studded list of “Mr Darcys” including Matthew Macfadyn, David Rintoul, Laurence Olivier and mainly, of course, Colin Firth. The result was a collaboration of the handsome, noble and aloof characteristics that fans world-wide have come to love.
The statue will head next to Scarborough beach in North Yorkshire before finding a semi-permanent home at Lyme Park in Cheshire, where the scene was first filmed. It will remain there until next February. The campaign, including the survey, was orchestrated by Taylor Herring PR.
Watch the video below to see the giant sculpture in action, or find out more about his conception here.