The ads that changed the world


There have been some standout ads over the years that have changed the world, not only boosting product sales but creating enduring identities for the brands they represent.

The Drum is searching for the advertising campaigns that used innovation and creativity to inspire people to ‘think, feel and change’, and is asking readers to offer their suggestions with the hashtag #WorldChangingAds.

The magazine’s own selection include Coca-Cola’s 1971 ‘Hilltop’ TV ad, Volkswagen’s ‘Lemon’ and ‘Think Small’ print ads, and ‘Like A Girl’ by Always.

Find out more about The Drum’s scheme here and let us know your suggestions: what do you think is a world changing advert?

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Kellogg’s suitcase fridge surprises commuters


Kellogg’s new publicity stunt has seen its ‘breakfast team’ take over London Underground.

The breakfast team have taken ‘fridges’ onto the tube, holding everything from milk and cereal to utensils such as cutlery and bowls.

However, to unsuspecting commuters the fridge looks like a normal suitcase – until of course, it’s opened mid-journey.

This campaign is targeted at the ‘busy workers’ who are skipping breakfast all together.

A Kellogg’s spokesperson said: “With almost 1 in 3 adults missing breakfast every day, we wanted to show that even for people with the busiest lifestyles, there’s always time for a bowl of Special K cereal.”

Watch the unsuspecting communiters here and tell us what you think.

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Clever WWF ads conceal endangered animals


The World Wide Fund for Nature has released a new series of adverts using optical illusions to raise awareness about endangered species.

The charity emphasises the fast extinction of some species, such as the polar bear and the Sumatran tiger, through psychedelic black and white images concealing an endangered animal.

Using the line ‘The [animal] is becoming harder to see’, the WWF conveys the sense of urgency facing some of these species, encouraging readers to protect them while they still can.

Discover these clever ads here and let us know what you think of them.

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Pimm’s launches innovative digital posters


Have you always wanted to know in advance if a pub still has seats on a hot summer day? Well, Pimm’s has launched new billboard posters that will let you know.

The brand has installed innovative sensor-activated digital posters throughout London, which will activate when the temperature reaches 16 degrees Celsius and will update you with seating space information in your area.

Using beacon technology to sense when the participating pubs and beer gardens have space, the ads will also change their messaging depending on the weather data they receive.

Learn more about this innovative campaign here and let us know if you’ll be paying attention to the Pimm’s posters.

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The YouTube ads at Cannes Lions


Google has revealed the most popular YouTube ads that are up for the Cannes Lions 2015.

The Cannes Lions are an annual celebration of creativity, recognising and awarding innovative marketing, advertising, and more during the week-long festival.

The shortlisted ads (launched in the past year) include already iconic videos such as Always’ #LikeAGirl campaign, spoofy SuperBowl spots like ‘Clash of Clans: Revenge’ featuring Liam Neeson, and ‘Drogba vs Messi: #EpicFood’.

Take a closer look at the list here and tell us which ones are your favourites.

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Coca-Cola’s new Twitter ads get personal


Coca-Cola’s new ads are bringing an unexpected personal touch to Twitter.

The brand, as part of its ongoing Share a Coke campaign, is now taking over the social network with targeted promoted tweets.

Twitter users will now be able to see Coca-Cola ads in their feed,  encouraging them to buy personalised bottles – even embedding a picture of a Coke bottle with the user’s name on it.

This type of personalised advertising isn’t new to Coca-Cola, which teamed up with 4oD last summer to market directly to the catch-up service’s subscribers.

Find out more about Coca-Cola’s new initiative here and tell us if you think this is a good idea.

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Anagram Lovers


Scrabble has returned to its roots with its latest advert, ‘Anagram Lovers’.

The advert tells the love story of Agostina and Santiago using clever anagrams, satisfying Scrabble lovers and general viewers alike.

This campaign will be appearing all around Europe this summer in different language edits, so everyone can appreciate the wordplay.

Watch this charming ad below and tell us what you think.

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