Heartwarming ‘Stratosphere’ ad by Specsavers


Specsavers ad Specsavers has launched a new advert, showing the different ways children manage to lose their glasses.

Directed by HLA’s Simon Ratigan, the video sees glasses lost on a teddy tied to balloons, underwater, and on a sushi bar.

The campaign started last weekend, supported on social with the hashtag #TeddyinSpace.

Watch the video below and tell us what you think.

Data-driven marketing in 2015


data driven marketing An infographic by analytic data platform Teradata reveals the outlook for data-driven marketing in 2015.

No longer a novelty in the industry, data-driven marketing is now a major part of advertising campaigns.

Teradata said: “customers today expect — and demand — a seamless and relevant experience. Fractured or conflicting messages from a brand make marketers seem

unorganized and annoy customers”.

Teradata conducted the survey on 1,500 marketing executives – take a look at the infographic here and tell us what you think about it.

Clever ads transforms famous paintings for glasses brand


Clever French adsA series of clever adverts shows a pair of glasses changing well-known paintings almost beyond recognition.

The ads for the eyewear retailer Keloptic use paintings by Van Gogh and Monet to show the impact of the right pair of glasses.

When viewed with Keloptic glasses, the artists’ recognisable Impressionist style ‘transforms’ into precise pictures.

The clever campaign was selected for a merit award at the 2014 One Show.

Have a closer look at the ads here and tell us what you think.

Samsung release touching ad


Samsung ad Samsung Turkey has created a heart-warming advert called ‘Hearing Hands’.

In order to promote its new video call centre for the hearing impaired, the company launched this touching video.

The advert follows a hearing impaired man, Murharrem, and his sister as they are strolling in their town.

While they are walking, they meet different people who use sign language to communicate with them, leaving Muharrem very surprised.

Watch the advert below to discover the powerful message and tell us what you think about it.

Interactive billboard raises awareness of domestic violence


Women's Aid billboardWomen’s Aid has unveiled an unusual billboard to coincide with International Women’s Day. 

The organisation has created a digital billboard that displays a woman’s bruised face as a representation of domestic violence.

Using facial recognition technology, the more people who look at the billboard, the faster the woman’s face heals, sending the message that domestic violence shouldn’t be ignored.

The campaign was created with the help of WCRS London and will be displayed in numerous places in the UK. 

Have a look at the billboard here and tell us what you think about it.

LinkedIn launches new advertising products for B2B brands


Linkedin new productsLinkedIn has revealed a new range of advertising products for B2B and ‘high-consideration’ brands. 

The products are dedicated to helping brands reach sales leads and include LinkedIn Lead Accelerator, LinkedIn Network Display, and Sponsored InMail.

Big companies such as Lenovo, Salesforce, and Samsung have already tested the products, citing a positive impact.

Senior director of LinkedIn, Josh Graff, commented: “by combining Bizo’s technology and nurturing capabilities with LinkedIn’s professional targeting expertise, we’re redefining B2B and high-consideration marketing”.

Find out more about the range here and let us know what you think about it.

Pizza brand creates deliberately hard to spot ads


Pizza advertising campaign A pizza brand makes its adverts hardly noticeable – on purpose.

Daiya Foods has decided to stand out from the crowd of ‘in your face’ advertising with its unusual but clever placements.

Its new campaign uses the slogan ‘it’s easier to notice this ad than notice our pizza is dairy-free’, displayed in places where people don’t usually notice adverts, such as the top of a bus.

Some are so small that they could be easily skipped, such as tiny stickers on benches or on panels in lifts.

Have a look at the ads here and tell us if you think they’re a clever publicity stunt.

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