September 29, 2015 Leave a comment
Winter, and therefore Halloween, is coming – perfect timing for one company’s dark new advertising campaign.
SABMiller’s new print ad for its Abraxas beer is almost completely black, with a hidden message that can only be activated if readers slide their smartphone light along the page.
Once lit, a golden bottle and gothic poem are revealed, describing the beer as an ‘equinoctial brew for the chosen few’.
This innovative ad conjures the feeling of being invited into a select club of drinkers; see the campaign in action below and let us know what you think of it.