Tube station renamed in landmark marketing deal


A London Underground station was renamed for a day for a ‘landmark’ sponsorship deal with the London Marathon.

Canada Water station was renamed to Buxton Water last Sunday, using the hashtag #withyoualltheway to mark the brand’s sponsorship of the Virgin Money London Marathon.

Head of Marketing at Nestlé Waters UK, Caroline Juin, said: “renaming a London Underground station Buxton Water on the day of the marathon not only showcases our commitment to the event but raises awareness of the importance of drinking enough water, whether it be on your daily commute or running a marathon.”

Find out more about the renaming here and tell us if you think it was a worthwhile stunt.

Buxton station 29.04.15.jpg

The Unique Connection


A jewellery brand has unveiled a very sweet advert as part of its latest campaign.

Pandora’s video ‘The Unique Connection’, which celebrates the unique bond between mother and child. 

In the advert, children are asked to recognise their mothers while blindfolded, tying into the brand’s theme of ‘every woman is unique’.

Watch the advert below and tell us what you think.

Pandora ad 22.04.15.JPG

Hunt for the Pump


Reebok has launched its latest campaign, in partnership with Instagram.

The footwear company has revealed a social game called ‘Hunt for the Pump’, giving you the chance to win a pair of Reebok ZPump Fusion sneakers.

Followers of the brand on Instagram can take a virtual run through San Francisco, by clicking on pumps hidden in landmarks.

To enter the game, you need to follow the @zpump_startingline Instagram account – the campaign will be running until 11 May.

Watch the launch video below and tell us if you’ll be taking part.

Reebok campaigm 21.04.15.JPG

Say it with Chocolate


Cadbury has unveiled its latest in-store promotion in London airports.

The confectionary brand’s ‘Say it with Chocolate’ campaign lets consumers personalise the iconic Dairy Milk bar in Heathrow and Stansted.

You can choose between six different stickers, saying phrases such as ‘thank you’ or ‘congrats’, to apply to a gift sleeve.

The promotion will run from April to June at Stansted and from September to November at Heathrow.

Find out more about the campaign here and let us know if you’ll be personalising your chocolate.

Dairy milk 17.04.15.png

Snow graffiti in Chicago


The Mexico Tourism Board has taken advantage of the cold weather in Chicago by creating unusual works of art advertising the country as the perfect destination to visit to escape the winter.

With the help of local street artist NosE Lanariz, the Board made ‘billboards’ from the fallen snow, creating slogans like ‘Come melt under the sun’ with a link to Mexico Tourism Board’s site.

Have a look at the video below to discover the unique ads and tell us what you think.

Snow graffiti 13.04.15.JPG

Pigeon stars in Virgin Money’s joyful new ad


Virgin Money has released a new ad staring an unusual character – an ordinary pigeon.

The company created this little film from shots of a pigeon going about its daily business, as a tactic to differentiate themselves from other banks.

In the ad, the pigeon appears to be dancing to the song ‘Oh My Radio’ by The Selecters.

Watch this delightful ad below and let us know what you think.

Pigeon ad 10.04.15.JPG

Dulux features first ‘Colourless Future’ ad


Dulux has unveiled its cute ad, featuring an Old English Sheepdog puppy.

The paint brand honours its iconic Old English Sheepdog brand mascot, chosen 50 years ago, in its latest TV advert for Dulux Weathershield.

The ad is part of the ‘Colourless Future’ campaign, which explores the impact of colours on our lives, while viewers can win a Dulux Dog cuddly toy online.

Watch the advert below and let us know what you think.

Dulux ad 02.04.15.JPG

Follow

Get every new post delivered to your Inbox.

Join 538 other followers

%d bloggers like this: