November 19, 2014 Leave a comment
VisitBritain wants tourists to ‘see Britain through Paddington’s eyes’ as part of its marketing campaign.
The ‘Britain is Great’ campaign has teamed up with the new Paddington Bear movie and is encouraging tourists to take selfies using the hashtag #PaddingtonsBritain.
Campaign branding has also been placed in the film itself, with VisitBritain’s marketing director Joss Croft saying: “the film demonstrates the warm welcome that Britain delivers to all our visitors – albeit in this case an ursine Peruvian”.
Find out more about the campaign here and tell us if you’ll be seeing the movie.