Dove brings ‘100 colours’ to shopping centres


Dove 100 colours screensDove installed colour-detecting digital screens in shopping centres across the country, as part of its ‘100 colours’ campaign.

The screens recognised the dominant colour of a person’s clothing and then showed them a demonstration of Dove’s deodorant being sprayed on fabric of a similar colour – proving that the deodorant doesn’t stain clothes.

The screens finished the demonstration by telling users where to buy Dove within the shopping centre.

The campaign, put together by Kinetic, was carried out in shopping centres including Bluewater and Lakeside.

Find out more about the campaign here and tell us what you think.

‘Share a Coke’ comes to 4oD


Share a CokeCoca-Cola and Channel 4 have entered a historic partnership, creating personalised digital television adverts.

The ‘Share a Coke’ campaign has been extended to Channel 4’s 4oD platform, in which viewers have to log in to watch content.

4oD users will see a bottle of Coca-Cola with their own name on it, followed by the brand’s advert.

Channel 4 has been chosen for the campaign, as half of the 16-24 demographic in the UK are signed up to 4oD.

Find out more about the innovative campaign here and tell us what you think of it.

The ‘biggest design poster ever made’


Malmo Festival posterAn enormous poster which took 900 hours to complete is publicising the Malmö Festival in Sweden.

Described as the ‘biggest design poster ever made’, the poster by SNASK is a physical, interactive installation made of massive shapes which visitors can climb.

The colourful project, which is eight metres wide and and thirteen metres long, used 175 litres of paint, 280 plywood boards and 10,000 nails in its construction.

It celebrates the 30th Malmö Festival, which is taking place in August.

Take a closer look at the innovative poster here and tell us what you think.

Jeep’s optical illusion posters


Jeep adA new ad campaign for Jeep puts a twist on an old style of optical illusion by using animals.

The ‘See whatever you want to see’ posters feature animal pictures that, when turned upside down, look like a completely different animal.

The ingenious black and sepia posters, designed by Leo Burnett France, include a giraffe which becomes a penguin when flipped.

The posters are intended to give the brand a spirit of adventure and encourage users to see the world – while driving a Jeep, of course.

Take a look at the campaign here and tell us which is your favourite poster.

Pantone posters with character


Pantone 7686 CPantone’s new ad campaign shows how crucial colour is for iconic pop culture characters.

‘There can only be one’, devised by Y & R Shanghai, uses the features of famous cartoon and puppet figures against a background square of their dominant colour.

Completed by their Pantone numbers, the posters demonstrate that a strong colour is key to making characters instantly recognisable.

The posters include ‘Pantone 7686 C’, a deep blue, which uses googly eyes to represent Sesame Street’s Cookie Monster.

Take a look at all three posters here and tell us what you think of the fun concept.

What makes a brand popular?


Brand popularityNew research suggests that not only is brand popularity more complex than just sales figures, it can also be recovered if a brand’s reputation slips.

The study by Leo Burnett divides brands into categories: ‘superstars’, ‘rising stars’, ‘settled greats’ and ‘former glories’.

A brand’s popularity and momentum determine in which category it ends up, along with other brand attributes, including affinity and longevity.

Leo Burnett analysed 5,000 responses to fifty brands, including Innocent and Heinz, and revealed the results to Marketing Week.

Find out more about the research here and tell us which brand attributes are important to you.

Colourful Tour de France posters


TfL postersM&C Saatchi has designed some colourful graphic posters for the Tour de France’s London stage, on behalf of Transport for London.

The posters, which use bold colours and clean lines (reminiscent of Tom Eckersley’s work for London Underground), warn Londoners about the road closures during the race.

The campaign also includes outdoor, press and digital work in the run-up to the event, which reaches the city on the 7th July.

Find out more about the Tour de France here and let us know what you think of the posters.

Raise the Roof


Raise the RoofAn ice cream brand’s new campaign has brought people together through rooftop art.

Kibon’s project, called ‘Raise the Roof’, united local residents of a Brazilian town with artists.

The community has created 22 murals, which were then exhibited on the rooftops of Morro do Alomeo and could be seen from the cable car that travels over the shantytown.

Kibon’s campaign aims to bring ‘culture to the community’, as well as being a unique publicity stunt.

Watch the video below or find out more about the inspirational campaign here.

Gallery of Papers


Gallery of PapersA Spanish design studio has created a series of minimalist film posters, which cleverly capture the ethos of famous films, such as Jaws.

Atipo’s ‘Gallery of Papers’ (‘Papeles de Cine’) consists of fourteen handmade posters, all made of different kinds of paper.

Packaged in a sleek black box, the papers reference horror films, such as ‘Dracula’, iconic blockbusters like ‘Alien’, and modern classics (‘Edward Scissorhands’).

Atipo made the posters to promote Minke’s new interactive user-friendly website.

Take a look at the Gallery of Papers here and tell us which films would make good minimalist posters.

3D postcards encourage Brits to ‘Get Up & Go’


Get Up & GoTravelodge took over Waterloo station with interactive picture postcards last week.

The hotel chain used 3D street art to promote its ‘Get Up & Go’ campaign, which encourages Britons to be more adventurous.

The campaign grew from Travelodge’s survey, which revealed that less than a third of Brits would do something adventurous, such as a white-knuckle sport.

Commuters and members of the public could be photographed in front of the pictures, which gave the illusion that they were abseiling down the White Cliffs of Dover or waterskiing down the River Thames.

Find out more about the campaign here and tell us if this makes you feel like trying something adventurous.

‘Goodbye Serious’: Wall’s ice cream relaunch


Wall's advertsWall’s is repositioning its brand with a new strapline, ‘Goodbye Serious’, accompanied by a series of fun adverts.

The advertising campaign, which is the brand’s first in a decade, includes famous products (such as the Cornetto) making puns and a new television spot set at the United Nations.

The advert features ‘UN representatives’ finding a new way to liven up their day – find out how they stave off the boredom by watching the video below.

Read more about the campaign here and tell us what you think of ‘Goodbye Serious’.

A billboard that absorbs pollution


Air Purifying BillboardA university in Peru has unveiled a pollution-busting billboard designed to tackle the effects of the country’s industrial growth.

Universidad de Ingeniería y Tecnología (UTEC) teamed up with ad agency FCB Mayo to create the billboard, which can purify 100,000 cubic metres of polluted air in a day.

The billboard uses a water filtration system to absorb the polluted air, which contains metal and stone particles as well as dust and germs, and discharges fresh, clean air back into the atmosphere.

UTEC has previously created a water-producing billboard, which won five Cannes Lions awards.

Watch the video below to find out more about this clever billboard, and tell us if you think more should be built.

Wildlife Selfies


National Geographic Collection‘There are lots of terrible animal pictures out there’ is the strapline for National Geographic’s latest advertising campaign, which imagines wild animals taking selfies.

Art Director Silvio Medeiros teamed up with photo agency Diomedia to create the quirky photographs, which include a panda in a lift, a gorilla in a bathroom and a koala posing in an antique mirror.

The campaign went viral on social media and sales of images in the National Geographic Collection have increased by 140%.

Watch the video below to find out more or take a look at more animal selfies here and tell us what you think of the campaign.

Little Coca-Cola kiosks promote new mini cans


Coca-Cola mini kiosk‘It’s the little things in life that make us happy’ is the strapline for Coca-Cola’s new publicity stunt, promoting its miniature cans.

The campaign, which is running throughout Germany, uses miniature kiosks (with their vendors presumably sitting on the ground) and even has to-scale chairs, a bin and a parasol.

The campaign, which was created by Ogilvy & Mather Berlin, promotes the new mini cans, which are 150ml.

Watch the campaign below and tell us what you think of the tiny cans.

The ‘Science of Sharing’ – successful video campaigns


Super Bowl advert sharesA new report has revealed that sharing is crucial for the success of video advertising campaigns.

The ‘Science of Sharing’ report, by Unruly, examines the timing of campaigns, the use of celebrities and branding, and what emotional triggers work best with viewers.

The report looks at the shares for adverts during Super Bowl XLVIII and compared them to the figures for last year’s game.

Describing shares as ‘the global currency of social video and a measure of deep engagement’, the report also suggests the need for a ‘strong distribution strategy’ to capitalise on the sharing of content.

Find out more about the report here, or download it here and tell us what kinds of campaigns you like to share.

Brand fatigue and brand affection across the globe


New research has revealed which countries and age groups have a close relationship with brands.

Momentum Worldwide’s global study discovered that the Philippines, Mexico and Brazil rated highly for brand affection, with around 60–70% of consumers regarding their relationship with brands as being ‘friendships or stronger’.

However, the research also found that countries with a long sustained exposure to advertising, such as the USA and the UK, experience ‘brand fatigue’ and show a far greater emotional distance to brands.

The study, which had 6,504 respondents, was carried out in twelve countries. Chris Weil, Momentum Worldwide’s CEO, said that the study’s results are “a wake-up call to marketers across the world that brands must evolve with their audiences”.

Find out more about the study here or take a look at MarketingWeek’s infographic.

UK advertising spend to reach £20bn in 2015


Ad spend is due to reach an unprecedented £20bn in 2015, according to a new report.

The report, by the Advertising Association and Warc, reveals a mix of innovation and traditional methods as being key to the growth.

Mobile ad spend is highlighted as a crucial sector, which grew by 95% from 2012 to 2013, and is the fastest growing advertising format.

While internet investment slows, television advertising spend is expected to continue to rise, thanks to more widely-televised ‘appointment-to-view’ events, such as this year’s World Cup in Rio.

Find out more about the report here.

The best Easter campaigns of 2014


Easter campaignsMarketingWeek has compiled a list of the best, worst and oddest campaigns that British brands ran this Easter.

The best include Cadbury, who launched a multifaceted campaign including an Easter Egg trail, TV spots and a partnership with a Great British Bake Off winner, and MINI, which cleverly appealed to children as well as their potentially car-purchasing parents.

ASDA, who appeared in two of the categories, featured as an ‘odd’ advert, thanks to its singing and moonwalking chick, promoting its ‘10% better off’ campaign with a disco soundtrack.

Read (and watch) the list here and tell us if any other campaigns caught your eye over the holiday.

Now is what you make of it


Pepsi has taken its football advertising campaign one step further, by producing an interactive video featuring several famous figures in football and music.

Now is what you make of it’ stars top footballers, such as Lionel Messi and Jack Wilshere, and musician Janelle Monae, who interact with Stony as he wanders through the streets of Rio.

The video offers the viewer choices along the way, which are indicated by the cursor turning into a blue object, such as a football or a pen.

By clicking, you can change the course of the video to include exclusive content, like Monae singing David Bowie’s ‘Heroes’ and Messi signing a football with your name on it.

Watch the interactive video here or take a look at the original advert below. What do you think of interactive advertising content?

Follow

Get every new post delivered to your Inbox.

Join 441 other followers

%d bloggers like this: