Tiny Dancer by John Lewis


Known for its innovative Christmas advertising, John Lewis has launched a brilliant new ad for Home Insurance guaranteed to put a smile on your face.

The ad’s strapline, ‘If it matters to you, it matters to us’, has been expressed through a little girl with a slightly clumsy but heartfelt passion for dancing.

With the young girl twirling, leaping, and prancing around the house, she nudges and taps all the fragile, precious items in the house – reminding viewers to enjoy family life with the comfort of knowing your home and its contents are insured.

Watch the clever ad below and tell us if it’s brightened up your day.

John Lewis Ad 25.08,15.png

Brilliant billboards


Due to their scale and location, many billboards are hard to miss, often catching the eye of thousands of passers-by every day.

But what makes a billboard ad truly memorable?

Creative Bloq has selected 35 advertising campaigns that showcase some of the great, innovative ways billboards can win your attention, from interacting with the public to bold animations.

The varied list includes IBM’s billboard benches and rain shelters, British Airways’ real-time ad encouraging children to look up at the sky, and BBC World showing both sides of the story on a corner billboard.

Have a look at the list here and tell us what you think is the best billboard – or let us know if you have your own suggestions.

Billboards 19.08.15.png

Adorable Amazon Prime ad


If you’re in need of a chuckle, Amazon Prime’s new advert is guaranteed to make you smile and even melt your heart.

The ad depicts a poorly pup gazing in envy at other dogs running and playing in a park, unable to join in with his plastered leg.

His owner, who just can’t take his beloved pet’s sadness any longer, takes advantage of Amazon Prime’s next day delivery to solve the problem.

Watch the ad below to discover how he puts a smile back on the pooch’s face and let us know what you think of the lovely campaign.

Amazon Prime Dog ad 17.08.15.png

Which ‘Marketing Mood’ are you?


Do you have an innovative approach to the campaigns you run? Or do you think tried and tested is the way forward?

Find out which ‘Marketing Mood’ you are with Adweek’s new quiz.

Inspired by the new Pixar film ‘Inside Out’, the quiz analyses your approach to different areas of marketing and your work in general, revealing which ‘Marketing Mood’ you are.

Take the quiz here and let us know your result – are you technologically ecstatic or overwhelmingly enthusiastic?

Marketing mood 05.08.15.png

The ads that changed the world


There have been some standout ads over the years that have changed the world, not only boosting product sales but creating enduring identities for the brands they represent.

The Drum is searching for the advertising campaigns that used innovation and creativity to inspire people to ‘think, feel and change’, and is asking readers to offer their suggestions with the hashtag #WorldChangingAds.

The magazine’s own selection include Coca-Cola’s 1971 ‘Hilltop’ TV ad, Volkswagen’s ‘Lemon’ and ‘Think Small’ print ads, and ‘Like A Girl’ by Always.

Find out more about The Drum’s scheme here and let us know your suggestions: what do you think is a world changing advert?

Top 10 Ads The drum 04.08.15.png

Kellogg’s suitcase fridge surprises commuters


Kellogg’s new publicity stunt has seen its ‘breakfast team’ take over London Underground.

The breakfast team have taken ‘fridges’ onto the tube, holding everything from milk and cereal to utensils such as cutlery and bowls.

However, to unsuspecting commuters the fridge looks like a normal suitcase – until of course, it’s opened mid-journey.

This campaign is targeted at the ‘busy workers’ who are skipping breakfast all together.

A Kellogg’s spokesperson said: “With almost 1 in 3 adults missing breakfast every day, we wanted to show that even for people with the busiest lifestyles, there’s always time for a bowl of Special K cereal.”

Watch the unsuspecting communiters here and tell us what you think.

.

Kelloggs Breakfast 27.07.15.png

Clever WWF ads conceal endangered animals


The World Wide Fund for Nature has released a new series of adverts using optical illusions to raise awareness about endangered species.

The charity emphasises the fast extinction of some species, such as the polar bear and the Sumatran tiger, through psychedelic black and white images concealing an endangered animal.

Using the line ‘The [animal] is becoming harder to see’, the WWF conveys the sense of urgency facing some of these species, encouraging readers to protect them while they still can.

Discover these clever ads here and let us know what you think of them.

WWF ad 15.07.15.jpg

Follow

Get every new post delivered to your Inbox.

Join 588 other followers

%d bloggers like this: