Paddington’s Britain campaign


Paddington's BritainVisitBritain wants tourists to ‘see Britain through Paddington’s eyes’ as part of its marketing campaign.

The ‘Britain is Great’ campaign has teamed up with the new Paddington Bear movie and is encouraging tourists to take selfies using the hashtag #PaddingtonsBritain.

Campaign branding has also been placed in the film itself, with VisitBritain’s marketing director Joss Croft saying: “the film demonstrates the warm welcome that Britain delivers to all our visitors – albeit in this case an ursine Peruvian”.

Find out more about the campaign here and tell us if you’ll be seeing the movie.

Colourful minimalist posters for a wine brand


Bordeaux Wines adA new series of print ads for a wine brand uses simple but clever imagery for an striking campaign.

The adverts for Bordeaux Wines use silhouettes of wine bottles against colourful backgrounds, reminiscent of retro French posters.

The posters include a bottle that has taken root in the ground and a bottle transformed into a telescope looking at the stars.

Take a look at the rest of the adverts here and tell us what you think.

Monty the Penguin


John Lewis Monty the Penguin adJohn Lewis has continued its series of heartwarming Christmas adverts with Monty, a lonely penguin.

The TV spot sees a little boy taking his best friend Monty on trips, gradually noticing that he’s looking wistful on the run-up to Christmas and deciding to give him the present he deserves.

Last year’s John Lewis ad was ‘The Bear & The Hare’, soundtracked by Lily Allen.

Watch Monty the Penguin below and let us know if you think the advert spreads festive cheer.

Kit Kat unveils world’s first ‘splactor’ in fun new advert


SplactorKit Kat’s new advert offers an interesting explanation for its new product by introducing the world’s first ‘splactor’, or ‘split actor’.

The spot follows ‘Martin Mahogany’ on a film set as he plays two characters at the same time, with each half of his body in different costume and makeup.

To achieve his ambitious performances, he physically turns around to switch character, delivering his lines with utmost seriousness.

As the world’s first ‘splactor’, Martin is happy to take the credit for Kit Kat’s new Chunky Double Caramel bar, which takes a similar approach with two contrasting fillings.

Watch the ad below and tell us what you think of it.

How effective is Out of Home advertising?


Out of Home adNew research has discovered the effect of Out of Home (OOH) advertising, finding that 79% of consumers take action after seeing an OOH advert.

Future Foundation’s study also revealed that 62% of consumers who are most engaged with smart devices immediately looked online for more information after viewing an OOH ad.

Digital OOH ads drove the bulk of the responses and were found to be particularly successful when they rewarded interaction by offering prizes.

Find out more about the research here and tell us what kinds of OOH ads you respond to.

How our brains ‘see’ logos


How Your Brain 'Sees' a LogoAn infographic reveals why we subconsciously make associations between logos and the brands they represent.

The chart, by Logo Maker, shows how our brains perceive a logo and how this impacts our decision-making.

It uncovers the parts of our brains that reacts to logos, such as the ventral medial frontal pole (which activates for brands we like), and how certain logos can change our behaviour.

See the whole infographic here.

How does multi-screening affect advertising?


AdvertisingNew research reveals that television viewers pay more attention to advertising if they multi-screen during ad breaks.

The study, by Thinkbox, showed that multi-screeners could recall two ads from the previous fifteen minutes of viewing, compared to the average of 1.9 ads by other viewers.

The research also revealed that the longer someone watches television, the more ads they can remember, with 66% of viewers able to recall an ad after watching for two hours or longer, compared to just 58% watching for less than half an hour.

Find out more about the research, which also looked at the importance of social TV, here.

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