Chicken goes truly free range in new Reebok ad


#LiveFreeRangeReebok’s new online film follows a chicken’s journey towards a healthier lifestyle when she takes a novel approach to living ‘free range’.

The film shows the chicken breaking free from her barn and making her way through fields, tunnels, and even across a road, getting plenty of exercise on the way.

When faced with a billboard for a ‘global fitness barn’, she turns away and continues running through her natural surroundings.

The ad has been launched just as many people struggle with New Year Resolutions and is designed to inspire them to take a ‘free range’ attitude to their exercise regimes.

See the chicken go free range below and tell us if Reebok has inspired you to stick with your fitness goals.

Evolution of advertising slogans


Evolution of Advertising Slogans Best Marketing Degrees has created an infographic that explores the power of iconic catchphrases and how they have evolved over time.

De Beer’s “a diamond is forever” is celebrating 67 years in circulation. Awarded best slogan of the 20th century by Advertising Age, this tagline is credited with helping to make diamonds the go-to engagement ring gem.

Pepsi and Coca Cola’s well known slogan battle includes the topical taglines “Twice as much for your nickel” by Pepsi in 1939 and Coca Cola’s “It’s the real thing” of 1969.

Take a look at the full infographic here and let us know about your favourite slogans
.

Top 10 adverts of 2014


Adweek has identified its top ten adverts for 2014.

Wieden + Kennedy’s magnificent advert for Lurpak’s Cook’s Range of oils and butters transforms the kitchen into the universe.

Set to the theme tune from 2001: A Space Odyssey, striking imagery in “Adventure Awaits” features the visual parallel of cracking an egg into flour with craters in the surface of the moon.

The number one spot was awarded to Droga5 and Newcastle’s “If We Made It” anti-advertising campaign. This fresh, funny and innovative parody of the biggest night in advertising and the breathless media mania surrounding it is pitch perfect.

Read more about the top ten adverts of 2014 here.

Brands use social media to spread Christmas cheer


Brands use social media at Christmas spread festive cheerBrands have been using social media to spread Christmas cheer during the festive season. 

McDonald’s Sweden shared their Chip-mas tree masterpiece, a Christmas tree made out of their classic fries.

Samsung’s #6SecondChristmas flicks from lists to meals and family walks as it condenses the magic of Christmas into a short Vine.

Denny’s reworks the familiar Christmas wreath into its own edible masterpiece. A spaghetti frame is decorated with meatball baubles and finished with a garlic bread bow.

Read more about it here 

Christmas Adverts 2014


Christmas Adverts 2014

Christmas adverts are a firmly established element of the festive season – here is our pick of this year’s cohort.

Marks and Spencer’s playful advert encourages its viewers to #FollowTheFairies and embrace the spirit of Christmas with random acts of kindness. Sainsbury has partnered with the Royal British Legion to create a moving, emotive and controversial advert.

Inspired by the 1914 Christmas truce on the front line, the advert works powerful imagery of unity into its festive message and in less than 24 hours the video scored 1.8million YouTube hits.

Finally, following Peter Pumpernickel on his magical journey of make believe, Harrod’s 2014 video will only air in London cinemas and online, but not on the television. Famous for its January sale adverts, Harrod’s advert helps situate the department store within the current Christmas climate the Pumpernickel mouse helps Father Christmas to illuminate London.

Watch Harrod’s Presents: The Land of Make Beleive – A Little Christmas Tail below:


Instagram noted as The Engagement Platform


Instagram has been noted as a key social media platform for marketing. Instagram Identified as top engagement platform social media

Socialbaker Analytics have identified Instagram as the Engagement Platform, the definitive place to be for brands who want to engage with their communities.

Instagram has more than 300 million users, 70% of those from outside the US, and the best performing brands on the site generate nearly 50x more engagement with organic content than Twitter.

The top 25 most engaging brands boast an impressive average post engagement rate of 3.31% compared to 0.07% on Twitter.

Socialbakers say “Instagram gives brands an outlet for creative storytelling and engagement with tight communities of people who share a passion for the brands’ values.”

Find out more about Instagram’s brand engagement here.

Harvey the dog’s final ad to air on Boxing Day


Harvey the dogAfter warming our hearts with his escapades in a dog’s home and with his rabbit, Harvey the dog is due to have his final advert aired on Boxing Day.

Harvey the dog has advertised for Thinkbox since 2010, but this final festive-timed ad will see the much-loved pet falling in love.

Thinkbox said: “[We] will carry on advertising on TV but we always had in mind that we wanted to complete Harvey’s story at some point.

“Now feels like the right time and there’s no better way to leave him than in love.”

Let us know when you spot the ad on television or have a sneak peek here.

Follow

Get every new post delivered to your Inbox.

Join 510 other followers

%d bloggers like this: