July 15, 2014 Leave a comment
An enormous poster which took 900 hours to complete is publicising the Malmö Festival in Sweden.
Described as the ‘biggest design poster ever made’, the poster by SNASK is a physical, interactive installation made of massive shapes which visitors can climb.
The colourful project, which is eight metres wide and and thirteen metres long, used 175 litres of paint, 280 plywood boards and 10,000 nails in its construction.
It celebrates the 30th Malmö Festival, which is taking place in August.
Take a closer look at the innovative poster here and tell us what you think.