May 22, 2013 Leave a comment
An advert for Tempur-Pedic mattresses from America has nailed the concept that Snickers has been working on in their current campaign.
Without adding much more this clever ad really has you guessing and is worth a watch.
Take a look below and let us know what you think.
May 17, 2013 Leave a comment
In a new advert Audi has brought together two actors who have played the same character. Both Leonard Nimoy and Zachary Quinto have played Spock in the Star Trek movies, with Nimoy portraying the character in the original series and movies and Quinto taking the reigns for the new ‘rebooted’ movies.
So it comes as no surprise that Audi is asking the question, which Spock is better? In the advert we see the two playing chess online, then a new challenge is laid down.
The commercial is comical, showcasing their latest car, but drawing on some past achievements of Nimoy with an interesting ending.
Created by the same team that produced the viral dollar shave club commercial, Paulilu and agency PMK*BNC.
Watch it below.
May 15, 2013 Leave a comment
A collection of strange adverts promoting Windows 8 have emerged on the Internet. The videos, called ‘Training Camp’, are meant to highlight the capabilities and features of the Operating System.
The videos, which were originally made for the Asian market, first appeared on Microsoft’s general YouTube channel by mistake, but now are openly being shared.
Watch the unusual series below.
May 15, 2013 Leave a comment
In a clever marketing campaign Nissan has released a special advert for those that read the news on their tablets. The ad itself is for their ‘self healing’ paint, which recovers from light scratches to look as good as new.
The advert, created by TBWA/G1 Paris, creates scratches in the paintwork of the car as users try to swipe through the ad, which then repair themselves.
Very clever use of the swipe motion that people use whilst browsing to highlight another innovation.
Watch the ad in action below.
May 10, 2013 Leave a comment
Carphone Warehouse has recently set up a competition in their Oxford Street store to promote the launch of the Samsung Galaxy S4.
They set up a promotional display including Samsung’s latest phone, encouraging customers to answer it when it rang to win an instant prize, claiming “Everyone Wins!”.
The trick was that the phone calls are made by famous ‘Fonejacker‘ comedian Kayvan Novak.
See what happended in gthe video below.
May 8, 2013 Leave a comment
In a recent issue of Forbes magazine Microsoft ran an ad about their latest product, Office 365. In a limited number of magazines there was a surprise for the reader, a WiFi hotspot, courtesy of T-Mobile.
The ad contained a wireless router that would provide 15 days of free WiFi, the router would last for two to three hours per battery charge.
The premise is that Office 365 is a use-anywhere version of Microsoft’s Office software, allowing people to work on documents where-ever they are.
A clever but costly stunt.
May 7, 2013 Leave a comment
In an attempt to increase their market share in Russia Irn-Bru has created a new campaign involving penguins.
The campaign for the soft drink, which was released in Russia back in 1998, currently comprises of two videos.
The videos show the penguins getting up to no good in a shopping centre and underground rail station. The campaign is similar to the ‘Gets you through’ campaign currently running in the UK.
Take a look at the wacky videos below.
May 2, 2013 Leave a comment
In a new video from Publicis Brussels, we see a new style of speed dating. The ad has been made to promote the new Renault Clio RS.
In the video we see a group of people attending a speed dating event, only for one guy to be left without a date, see what happens when he is taken outside to meet Caroline.
Watch the video below.
May 1, 2013 Leave a comment
Jaguar‘s F-Type is their first sports car in 50 years. To celebrate that fact they have released what can only be described as a mini movie.
The twelve-and-a-half minute film, created by The Brooklyn Brothers in London and RSA Films, stars Homeland actor Damian Lewis and also features a specially commissioned song, “Burning Desire,” from Singer Lana Del Rey .
Shot in Chile’s Atacama desert, the film plays up Mr. Lewis’ upper class British heritage, comparing him to Prince Harry and casting him as a smooth operator with a dry sense of humour.
Whilst it has been compared to BMW’s 2001 film by Fallon, but George Bryant, founding partner of Brooklyn Brothers has denied the similarities.
Watch the video below and let us know what you think.
April 29, 2013 Leave a comment
From the company that brought you ‘the man your man could smell like‘ comes a new kind of banner ad. Old Spice, who are becoming renowned for their crazy ad antics has produced the internet’s first scratch-and-sniff banner advert.
Unlike Google‘s April Fools joke, this one won’t have you pressing your nose up to the screen, instead you fill in a form and they will send you “the smell of the Internet”.
Another clever and amusing campaign from the brand, promoting their Wolfthorn line of products.
Take a sniff for yourself here or see it in action over on the Onion’s Sport Page.
April 24, 2013 Leave a comment
Illiteracy is apparently a big problem in France and to highlight this DDB Paris has created a clever campaign that suggests one thing whilst actually highlighting literacy.
These are clever, engaging and very well executed.
You can see more of them over at It’s Nice That.
April 24, 2013 Leave a comment
Evian is back, and so are its dancing babies.
The bottled water company’s adverts have become synonymous with dancing babies since 1998, working along side their slogan of “live young”.
This new ad, created by BETC Paris, see’s adults catching their reflection and seeing themselves as a baby, a dancing baby.
Whilst this is in no way as entertaining as the previous outings for the talented tots, it has it’s moments.
Watch it and the previous ads below.
April 24, 2013 Leave a comment
Ikea has asked you to retake your home from clutter, now they want you to retake your garden for the summer.
In a new ad from Mother, we see a couple trying to spruce up their outdoor space only to find they face opposition from some diminutive foes.
A clever and entertaining advert, worth the 2 minutes of your time, watch it below.
April 23, 2013 1 Comment
Recently a new advert for Dove has been taking the Internet by storm, no not that Dove Men+ Care shampoo advert, a new one from Ogilvy Brazil.
The video has women talking to a criminal sketch artist, describing themselves, they are then described by a stranger and the 2 sketches are shown together.
However in the name of equality New Feelings Time Comedy has produced one featuring men.
See the results of both below:
April 19, 2013 Leave a comment
Most diet food products try and sell themselves as a route to a better life, not this Irish cheese brand.
They decided to break the mould and poke fun at traditional advertising with it’s ironic ‘girls from adland’ video. The advert from Kerry Low Low features the standard three types of ad girl, the smug girl, the ditzy girl and the muffin girl. Each has a trait you may recognise from a number of diet food ads.
Clever and humorous whilst also obvious – it even has a catchy song.
Have a look at the video below. Enjoy!
April 18, 2013 Leave a comment
In an unusual stance, American chain Kmart has released an ad on YouTube that plays on a certain phrase. The idea of the advert is to promote the concept of having your purchases delivered to your door direct from the store, including clothing and furniture.
The concept, created by DraftFCB Chicago, uses American colloquialisms of shipping instead of delivery, and of course pants instead of trousers.
Whilst only currently being shown on YouTube, the video has in a short time gained close to 10 million views, which could be enough for the company to decide to give it some air time on main-stream television.
The whole add is very much a clever play on words, all the while bordering on profanity, so be careful about putting the volume too loud!
Take a look at the ad below and let us know what you think.
April 17, 2013 Leave a comment
Car manufacturers sometimes have a hard time relating the latest money-saving technology in their cars to their customers every day lives. Seat Germany may have managed it with the help of Grey Worldwide Dusseldorf.
To demonstrate how their new ”Brake Energy Recovery System” which saves the energy normally lost during braking and reuses it when the accelerating, they fitted out one of their Seat Alhambra’s as a taxi, added some cameras and a special glitch with the meter.
A clever marketing ploy to show consumers how they can save money, the video is definitely one to watch.
See it below.
April 11, 2013 Leave a comment
The new ads for Dr Pepper Ten look more like a beer commercial from the 70′s, featuring a rugged woodsman living off the land and at one with the animals.
In reality it’s a comical remake to advertise a low-calorie version of the popular drink. Continuing on from their previous strap-line of ‘it’s not for women‘ (very similar to the UK’s Yorkie slogan) they introduce a character who can only be described as a ‘man’s man’ in a series of ads by agency Deutsch.
Funny and part of a current trend hitting the U.S to make ads that mimic the style of old ads.
Watch the series below.
April 10, 2013 Leave a comment
Corona Light has produced a series of new ads with an unusual spokesperson; Sully the Sheep.
The character Sully first appeared in a spot for the brand last year, called “Stan“, where he was part of a dream sequence, however his brief cameo was a hit with YouTube viewers and so the team at Goodby, Silverstein & Partners decided to produce four 15 second videos making him the star.
Take a look at how he gets on below.
April 10, 2013 Leave a comment
After they produced a new advertising campaign that created clever words from the IATA codes found on luggage tags, Expedia.co.uk has launched a new competition on its Facebook Page.
The competition asks entrants to try and create their own slogans or phrases using over 9,500 available IATA codes, as seen in the campaign which we previously featured, in an effort to win a £2,000 Expedia holiday. Entries are made through an app on their page, where you can also view entries by others. The competition will run for four weeks, with a winner chosen at random.
The original campaign was the idea of copywriter Jon Morgan and art director Mike Watson at Ogilvy & Mather.
It is a clever way to build on what must have been a successful campaign for the company and, in turn, will increase their visibility on Facebook as people need to ‘like’ their page before being able to enter.
Try out the app for yourself here.
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