October 2, 2014 Leave a comment
Instagram has introduced an advertising unit for UK brands.
The photo app’s new ‘Sponsored’ unit charges advertisers on a cost-per-mille basis and allows them to target audiences by demographic.
Instagram describes the new offering as a ‘premium brand experience’ and insists that sponsored ads looks as natural as organic content – also encouraging brands to be as creative as possible with the format.
Read more about the new initiative here.