LinkedIn launches new advertising products for B2B brands


Linkedin new productsLinkedIn has revealed a new range of advertising products for B2B and ‘high-consideration’ brands. 

The products are dedicated to helping brands reach sales leads and include LinkedIn Lead Accelerator, LinkedIn Network Display, and Sponsored InMail.

Big companies such as Lenovo, Salesforce, and Samsung have already tested the products, citing a positive impact.

Senior director of LinkedIn, Josh Graff, commented: “by combining Bizo’s technology and nurturing capabilities with LinkedIn’s professional targeting expertise, we’re redefining B2B and high-consideration marketing”.

Find out more about the range here and let us know what you think about it.

Pizza brand creates deliberately hard to spot ads


Pizza advertising campaign A pizza brand makes its adverts hardly noticeable – on purpose.

Daiya Foods has decided to stand out from the crowd of ‘in your face’ advertising with its unusual but clever placements.

Its new campaign uses the slogan ‘it’s easier to notice this ad than notice our pizza is dairy-free’, displayed in places where people don’t usually notice adverts, such as the top of a bus.

Some are so small that they could be easily skipped, such as tiny stickers on benches or on panels in lifts.

Have a look at the ads here and tell us if you think they’re a clever publicity stunt.

Google search to display tweets


Tweets in Google search resultsTwitter has announced that tweets will be displayed in Google search results in the future.

After an arrangement between the web company and the social network, tweets will be showcased in user profiles on Google results for the first six half of 2015.

This deal has been made with a long-term view, with Twitter aiming to attract more people to the site by getting tweets seen by non-users.

Learn more about the plans here.

BAFTA promotes awards with film noir-inspired prints


BAFTAThe British Academy of Film and Television promoted this year’s awards with a striking poster campaign. 

BAFTA created film noir-inspired prints that symbolise the glamour and elegance of the event, while representing some of the films nominated, such as The Grand Budapest Hotel (image on the right).

BAFTA print editor, Toby Weidmann, described the campaign as “eye-poppingly beautiful and inordinately original.”

Take a look at the different prints here and tell us which is your favourite.

Cute vintage-style ad for new Galaxy S-pen


Samsung advert Ad agency Heaven and the directing duo Vallée Duhamel have made a new vintage-style ad for Samsung.

With the title ‘creativity at work’ and an electronic music background, the ad presents us the different functionalities that the Samsung Galaxy Note 4 S-Pen can offer.

The result is a colourful collage of all the arts and crafts materials the S-Pen can emulate.

Watch this joyful advert below and tell us what you think.

//player.vimeo.com/video/116765877

An ad that cost £10 to make


Doritos' advert A submission to Doritos’ Super Bowl advertising competition only cost £10 to make.

The ad, by freelance director James Bedford, was one of the ten shortlisted entrants.

The advert shows the producer fishing at a local river whilst devouring a packet of Doritos but he soon realizes that his prey is after his snack.

Within a few seconds, the fish grabs the packet and drags the crisps under the water.

Watch the advert below and let us know what you think.

The world’s first self-destructing book


Self-destructing bookA bestselling author is offering one lucky reader the world’s first self-destructing book.

James Patterson is offering a self-destructing copy of his latest novel ‘Private Vegas’ for £194,000 to one lucky reader – after twenty four hours, the book will actually explode.

A thousand digital copies of the book will also be released; these will also ‘self-destruct’ after a day and feature a countdown at the top of the screen.

The stunt has been designed to put the thrill back into publishing in the digital age – although a normal hardback edition has also been published for readers who prefer to take their time.

Find out more about the book here and let us know what you think of the campaign.

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