February 27, 2015 Leave a comment
LinkedIn has revealed a new range of advertising products for B2B and ‘high-consideration’ brands.
The products are dedicated to helping brands reach sales leads and include LinkedIn Lead Accelerator, LinkedIn Network Display, and Sponsored InMail.
Big companies such as Lenovo, Salesforce, and Samsung have already tested the products, citing a positive impact.
Senior director of LinkedIn, Josh Graff, commented: “by combining Bizo’s technology and nurturing capabilities with LinkedIn’s professional targeting expertise, we’re redefining B2B and high-consideration marketing”.
Find out more about the range here and let us know what you think about it.