March 18, 2014 Leave a comment
The bus shelter, which loosely resembles a Duracell battery, has heaters that only turn on once its occupants complete a ‘circuit’.
They do this by holding hands and pressing on the positive and negative signs on either end of the shelter.
Duracell filmed the campaign, which it entitled ‘Moments of Warmth’, with the help of creative agency Cossette.
You can watch the advert below, and tell us if you would take part in a ‘Moment of Warmth’.