‘Moments of Warmth’


Duracell has launched a new campaign encouraging Canadians to keep warm in the harsh winter – by holding hands in a special interactive bus shelter.

The bus shelter, which loosely resembles a Duracell battery, has heaters that only turn on once its occupants complete a ‘circuit’.

They do this by holding hands and pressing on the positive and negative signs on either end of the shelter.

Duracell filmed the campaign, which it entitled ‘Moments of Warmth’, with the help of creative agency Cossette.

You can watch the advert below, and tell us if you would take part in a ‘Moment of Warmth’.

Popular British ads recreated entirely out of Lego!


To promote the new Lego Movie in the UK the producers have launched a Lego ad campaign where popular British adverts are recreated in Lego!

The move hijacked popular ads from companies like Premier Inn, BT and The British Heart Foundation.

This Lego inspired ad is already a huge hit on YouTube with over 900,000 views. 

Take a look at this ad below and tell us if you can think of any ads that would look good in Lego.

Coca-Cola encourages a more creative Christmas


Coca-Cola’s Christmas ad “Holidays are coming” is known around the world, but this year the company has created something a bit different, by offering users the chance to design their own Christmas jumper!

Coca-Cola’s Sweater Generator allows users to create ‘the perfect combination of warmth, cheer and snow cobras’ by offering traditional patterns alongside more unusual ones, like Christmas dolphins.

Coca-Cola even made the 100 tackiest sweaters and shipped them to their creators.

View the whole sweater gallery here and tell us which one you would have for your Christmas party.

Sony use 8 million flowers in latest ad!


Sony has used 8 million flowers in their latest ad promoting their 4K Ultra HD TV.

Sony boast that this new TV is capable of delivering HD television with four times more detail than before.

The 8 million flowers were selected by Sony to resemble their 8 million pixel display – only available on the 4K Ultra HD TV.

Take a look at the video below, and tell us if this would compel you to invest in a new TV.

Inspiring posters relive the fun of childhood


The Victoria and Albert Museum of Childhood has ordered the creation of a series of posters to show how great it is to be a child!

Created by AMVBBDO, London, these posters use bright colours and eye-catching fonts to express the imaginative and inventive nature of children.

These ads serve as a good reminder to us all to not be afraid to express our childhood creativity as working adults.

You can take a look at more of these posters here

Adobe’s ‘Clicking Baby’


Adobe has released a fun new video called ‘Clicking Baby’ to show how its marketing cloud can help businesses.

The video gives a light-hearted insight into how purchasing behaviour can affect a business, and therefore the salience of good business insight.

Take a look at the video below, and tell us if this persuades you to put a lock on your laptop. 

Your face could soon find itself in a Google ad!


If you don’t approve of Facebook using information from its users in ads, then you won’t be a fan of Google’s latest terms of service.

Starting from November 11th Google will allow an adult user’s profile name and photo to appear in reviews and advertising.

These endorsements will operate in a similar way to Facebook’s ‘Sponsored Stories‘.

Google has stated that “this only happens when you take an action (things like +1’ing, commenting or following) – and the only people who see it are the people you’ve chosen to share that content with.” 

The programme is only targeting adults over the age of 18 and you can also opt out.

You can find out more about this hear, tell us how you would feel if you came across yourself in a Google endorsement.

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