May 20, 2012 Leave a comment
Get your football boots ready for Euro 2012 with this interactive video by Nike Football.
Featuring some of Europe’s biggest football stars, look out for the hidden videos to interact with from the Nike Barber Shop to training with Ronaldo.
Get you kit on for a high energy ride!
Enjoy
Click here to view
May 14, 2012 Leave a comment
If you haven’t heard of the buttered-cat paradox then this ad by Ogilvy & Mather Brazil will make it all very clear.
Combine the law or physics that cats always land on their feet and buttered toast always lands on the buttered side down and you get a limitless source of electricity. The world’s energy resource problem is solved.
Not one for cat lovers I’m afraid.
May 5, 2012 Leave a comment
Earlier this week the front cover of the Pittsburgh Tribune - Review’s Living section carried a rather blunt statement.
What appears to be an unintentional message was the result of a poor graphic effect applied to the headline “Suit Yourself,”
Whoops!
May 5, 2012 Leave a comment
This Australian ad for Ford brings two new stars to our screens – native cane toads.
Produced by JWT Melbourne it is quite humorous and reminiscent of the old Budweiser ads that ran some years ago putting toads (or were they frogs) in the limelight.
Enjoy.
April 29, 2012 Leave a comment
This has got to one of the oddest political ads we have ever seen – and guess hwat – its from the US Republican primaries.
A very interesting way to represent tax effects on small business. If you love rabbits look away now!
April 20, 2012 Leave a comment
A scene of Armageddon or not? This French ad keeps you and the victim entranced until the end.
Very clever and quite unexpected.
April 13, 2012 Leave a comment
To launch a new TV station, TNT, in Belgium agency Duval Guillaume installed a giant red button in the middle of a Flemish square of an average Flemish town. A sign with the text “Push to add drama” was hung above it, inviting the general public to use the button.
When one of the locals did the results were certainly dramatic, with a gun battle, ambulances and more.
April 7, 2012 1 Comment
This fun ad for Jersey Tourism France combines video with animation in a real feel good format. A bit surreal at times but that adds to the charm.
It starts with a bored businessman being pulled into a colourful poster at a bus stop and then takes you on a tour around Jersey.
From gorillas to the white rabbit from Alice in Wonderland this certainly challenges the standard holiday ad treatment of beaches and sunshine – although the gorilla is seen heading off into the sunset on a golden beach with a surfer girl.
Definitely adds colour to your day – great work. See below or click this link.
March 31, 2012 1 Comment
For all you rugby fans out there – or anyone who fancies a bit of a laugh – take a look at this ad for HSBC created by JWT London.
It promotes HSBC’s sponsorship of the 2012 Hong Kong Sevens and sees teams dressed in fancy dress playing rugby through Hong Kong’s streets.
Legionaires take on elves and cowboys take on samarai.
High powerd and very exciting. Enjoy.
March 31, 2012 Leave a comment
We found this great ad for Nissan India, called new Star of India, which takes car marketing to a new level with a four and a half minute Bollywood extravaganza.
The ad features Bollywood star Ranbir Kapoor and includes a cast of thousands, 100 Nissan Micra’s and an elephant. It tells the story of two star-crossed lovers in true Bollywood style.
Its a bit long but well worth the watch. Enjoy, you can’t help tapping you feet.
Ad by AKQA, San Francisco
March 19, 2012 Leave a comment
The Internet Advertising Bureau (IAB) has recently completed an international piece of research into online advertising which highlighted that brands are benefiting from bigger online display formats.
The ‘Size Matters‘ study was carried out in the UK, the US, Europe, Australia and South America over a period of almost two years and collected data from 770 campaigns.
The results showed that billboard formats outperformed other online advertising including more recent display formats such as wallpaper and half page, as well as the more traditional ones, such as MPU, banner and skyscraper. Formats were analysed according to five criteria: aided brand awareness, online ad awareness, message association, brand favourability and purchase intent.
The Billboard format performed significantly better across some criteria, scoring three times better in terms of ad awareness and twice as better for brand favourability than wallpaper, the second best format of those measured.
The Wallpaper format offered the highest brand awareness against all other formats and was five times better than the average in terms of message association.
However, not to be left out, the Skyscraper format was the most successful in the purchase intent metric.
Tim Elkington, IAB director of research and strategy, commented, ‘The industry can only benefit from the new large display formats, as both brands and consumers seem to be excited by them. The findings from the Size Matters study highlight the advantages of formats like billboard and wallpaper.’
To find out more about online advertising you can find interesting insight on the IAB’s website however some of it is only available in full to members.
March 11, 2012 Leave a comment
This is a very funny ad but also quite disturbing at the same time. Be prepared to cringe!
Here comes ‘Dads in Pants’.
For BHG Air Conditioners it gets its point across very well.
March 9, 2012 Leave a comment
This amazing ad for Cartier aired on Friday night (9th March) and lasts for three and a half minutes. It follows a snow leopard as it travels across the world from Moscow to China and on to Paris.
The cinematography is beautiful with added cgi of giant elephants, golden dragons, pioneering airplanes and a frozen Moscow.
Just fantastic and a must see.
March 7, 2012 Leave a comment
In a world that is going paperless, or so we have been told for the last 20 years, Canadian paper manufacturer Domtar Paper is challenging the concept through a campaign called ‘Paper Because’ by ad agency Eric Mower Associates.
In an ad called ‘Office’ they show what the digital world would be like without paper.
Let’s hope it doesn’t come to this for the sake of all our sanity!
Find out more about the campaign here.
March 6, 2012 Leave a comment
Advertisers in the US appear to be taking Charlie Sheen under their wing with two new ads featuring the infamous star premiering last week.
The first for Fiat sees him racing around his house in a new Fiat, making a point about being under house arrest, and the second sees him acting out the film Platoon with someone he meets in a Turkish baths for DirectTV.
Not sure whether the association of Charlie Sheen with mainstream brands is a good one and definitely question Fiat’s choice of brand ambassador! What do you think?
February 3, 2012 Leave a comment
Ever wondered what would happen to a watermelon, CD, egg or lightbulb cooked in a microwave. Well this ad for Moes Southwest Grill lets you find out.
But please don’t try this at home.
February 3, 2012 Leave a comment
This is a great ad for Bounce with a few surprises! We’ll leave it at that.
Good viewing.
January 21, 2012 Leave a comment
And the dogs have it. This new ad for VW, called The Bark Side, is a trailer for their forthcoming Super Bowl spot, It follows the brand’s success with the Force ad last year featuring a child as Darth Vader.
It has received more than 5 million views on YouTube in just a few days so seems to be havig the right impact.
Great viewing.
January 9, 2012 Leave a comment
Are you frustrated with filling in forms on-line, losing what you have input when you go back or ‘sessions expiring’? Then you will find this humorous take on the infamous Shopping Cart by Oatmeal very funny.
It is essential reading for anyone thinking of entering the online retail space.
Please note: This does include profanity so please do not continue if you may be offended.
January 9, 2012 Leave a comment
This is a great viral ad for LG produced by Y&R Amsterdam. A very odd customer makes his way through an electrical store and finds himself running off down the street with a bit of a surpirise.
Very clever. Click below to view.
http://creativity-online.com/video/player.swf
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