Twitter launches Brand Pages

Twitter has announced that it is launching ‘Brand Pages’ to meet the growing demand from advertisers to be able to promote their products more prominently than at present.

The pages have two key elements, both of which are free. Ad Age tells us ‘They can be customized with large header images that advertisers can use to display their logo and tagline more prominently than under the standard format, where branded elements of the page design are often partially covered by the time line of tweets. Brands can also choose to keep a particular tweet at the top of their time line, and that top tweet also auto-expands to reveal an embedded photo or video from Flickr, YouTube or other sources, without requiring the user to take action.’

Ad Age interviewed Twitter’s Chief Revenue Officer Adam Bain to find out more about their plans. The launch will initially include brand pages for 21 marketers including American Express, Best Buy, Bing, Chevrolet, Coca-Cola, Dell , Disney, General Electric, Hewlett-Packard, Intel and McDonald’s who are all deemed strategic partners.

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