B2B Marketing Awards video takes no prisoners!


B2B Marketing magazine has posted a video of the awards held last week. Very entertaining and some of the filming was quite late in the evening with guaranteed results.

A great evening was had by all, as demonstrated by the video, especially as The Think Tank received the award for Best Product Launch.

Take a look and enjoy!

The Think Tank wins Best Launch Campaign at B2B Marketing Awards 2010 for OKI Printing Solutions


At a fantastic night of mobsters and 1960′s gangsters, The Think Tank secured the Best Product Launch Award at the B2B Marketing Awards 2010 for its EMEA launch campaign for the OKI MC860 multifunction printer.

Communicating the benefits of A3 colour printing at a price comparable to other A4 products, the campaign featured visuals demonstrating that you see the bigger picture with an A3 printer. This media neutral idea was used across the marketing material, both on and off line, and then executed by operating companies across the EMEA region to great effect.

This was one of the first campaigns that The Think Tank had developed for OKI Printing Solutions since winning the EMEA creative account in a competitive pitch.

Liam Bateman, Director at The Think Tank, commented, ‘This is great news and testament to the hard work of both the OKI EMEA Marketing Team and my team at The Think Tank. Well done to all.’

The Think Tank was also shortlisted in the B2B Marketing Awards 2010 for its promotional work with AkzoNobel in the Most Commercially Successful award category.

See all the winners here

a OKI_860_Intergrated small.jpg

Nominated for Best PR Campaign


The Think Tank has been shortlisted in this year’s Construction Marketing Awards in the Best PR Campaign category for our work with SAS International. We have worked with this leading architectural metalwork, ceiling and room comfort systems manufacturer for several years and at the start of 2010 work was extended when we were appointed as their European and Middle East PR agency in a competitive agency pitch.

The Think Tank provides a range of services to SAS International including digital communications and graphic design.

cma_logo_home_nm.gif

The Think Tank contributes to RIBA North West Magazine


The Think Tank’s Liam Bateman has contributed an article to RIBA North West’s magazine ‘A’, which has recently been distributed to local practices.

The article discusses why Architectural Practices should use the services of a marketing or PR agency and the impact such a sevice can have.

View the full article by clicking on the link to the pdf.

PracticeSupport.jpg

RIBA North West Article

PracticeSupport.pdf (1191 kb)

Online v’s Offline Direct Marketing – A topic for RIBA Insight Consultancy Days


Blanket online direct marketing, on its own, is neither cost-effective nor sophisticated enough to engage today’s customers, argues The Think Tank’s Liam Bateman who will be speaking at RIBA Insight’s Consultancy Days in November.

It needs to be combined with other activities, on- and offline, to optimise your return on investment.

Direct marketing has gone through many changes in recent years with new online opportunities and more sophisticated segmentation of data. The boundaries are becoming blurred; what does direct marketing now include? How do the various digital channels impact on other marketing channels? Where does it cease to be one marketing technique and become direct marketing?

This blurring around the edges has become more extreme with the introduction of online relationship marketing, or social media marketing, which has now pulled public and media relations into the mix.

The importance of direct marketing has increased in the last two years as budgets have been squeezed and margins cut. Its targeted nature has provided levels of accountability and quantifiable return that other activities cannot match, and as a consequence has led many companies to switch from press advertising to communicating directly with existing and potential customers.

Online direct marketing presents many new opportunities, but is it cost effective? Businesses that switch to online marketing often do so because they perceive it to be less costly, with its promise of reduced print and mailing costs. Online direct marketing can be a better route to take when budgets are tight, however it’s less costly for a reason. Response rates from electronic direct marketing can be very low.

Online direct marketing serves a particular purpose and needs to be combined with other activities to optimise return on investment. Blanket direct marketing alone won’t engage customers used to being flooded with marketing messages. Multiple touch points, where your customers have the opportunity to interact with your brand and products, combined with strong messaging and a reason to believe, are essential in cutting through the fog of marketing activity. It is the suitability of media and message to your audience that is crucial to developing a good relationship with existing and potential customers, not putting all your eggs in one basket for budgetary purposes.

Combining and integrating marketing channels will have the greatest impact on coverage and response. 

Liam Bateman will be discussing this, how social media marketing complicates matters and more at the RIBA Insight Consultancy Days in November. Click here for more information.

Riba Insight Logo.JPG

Clerkenwell Golf Open a Success Despite the Rain


The second Clerkenwell Showroom Golf Open, organised by The Think Tank, was a success despite the rain last week. Enjoyed by all, several teams completed the course around the furniture showrooms of Clerkenwell and finished the course at the 10th hole in Desso’s showroom on Great Sutton Street.

With more than 60 architects, designers and dealers signing up to take part it was going to be a busy afternoon, however the heavens opened and numbers were reduced. But not putting a dampner on things, those that took part had a great time.

The Think Tank congratulates all the winners and looks forward to next years classic.

Clerkenwell Open 1.JPG

Clerkenwell Open 3.JPG

Clerkenwell Open 4.JPG

Clerkenwell Open 5.JPG

Press Relations for IronmongeryDirect


The Think Tank is delighted to announce that is will be working with the UK’s largest multi-channel supplier of ironmongery products, IronmongeryDirect, to provide PR services for this evolving business.

The Think Tank will work on both business-focused and trade-focused media communications for IronmongeryDirect, which over the past few years has achieved many awards for its customer service and business growth, despite the tough economic times. The Think Tank won the account in a competitive pitch.

IronMongeryHeader.jpg

Clerkenwell’s Premier Golf Tournament is ready to tee off


There is only one week until London’s premier urban golf tournament tees off. The Clerkenwell Showroom Open will be held on 26th August.  

Last year’s inaugural event was a great success and again this year many showrooms across the area have signed up to accommodate a hole of golf.

The Clerkenwell Open is a concept developed by The Think Tank to give architects and designers the opportunity to explore the showrooms of Clerkenwell whilst having a bit of fun and raising money for charity.   Nine showrooms house an indoor hole of golf and the golfers travel around the showrooms to complete the course.  

The tournament is open to individuals and teams and consists of nine holes within walking distance of each other, and finishes at an awards ceremony (party) in the evening.

Many architects and designers have already signed up for this year’s Clerkenwell Showroom Open. If you are interested in entering a team or individually email Dragana at showroomopen@thinktank.org.uk.

ShowromOpen.jpg

The Think Tank’s Director of PR has letter published in PR Week commenting upon IAB’s first PR Roundtable


The Think Tank’s Director of PR, Samantha Dawe, had a letter published in PR Week today commenting upon the Internet Advertising Bureau’s first PR Roundtable looking at the way that PR professionals from a range of sectors are integrating the internet and social media into their campaigns.

Please click on the link below to view the full piece:

PR Week 29th July 2010.pdf (156 kb)

PR Week 29th July 2010.JPG

The Think Tank shortlisted in B2B Marketing Awards


The Think Tank has been shortlisted in the prestigious B2B Marketing Awards 2010 for two campaigns. Firstly for our EMEA campaign work with OKI Printing Solutions for their multi-function printer the MC860, which is shortlisted in the Best Product Launch category, and secondly for the ICI Summer Scorcher promotion on behalf of AkzoNobel which is shortlisted in the Most Commercially Successful category.

Fingers crossed for the results in November.

Click here to see the complete B2B Marketing Awards Shortlist

OKI_860_Intergrated small.jpg

ICI_SummerScorcher Small.jpg

Rapha Cycle Club opens opposite The Think Tank’s offices


The Rapha Cycle Club has opened in Clerkenwell opposite The Think Tank’s offices. The Club is ‘A unique combination of gallery, shop and café, and a meeting place where riders can share their passion for road racing.’

A full calendar of events including film and music evenings, book and product launches, evening screenings of races, regular group rides and Rapha customer and club evenings will enable visitors to immerse themselves in road cycling throughout the summer.

But hurry as the Club is set to close at the end of July.

Find out more here

Rapha Cycle Club London.jpg

Clerkenwell’s Premier Golf Tournament getting ready to tee off


ShowromOpen.jpg

Golf is coming to Clerkenwell again this summer, with the Clerkenwell Showroom Open set to tee off on 26th August.  

Last year’s inaugural event was a great success and again this year many showrooms across the area have signed up to accommodate a hole of golf.
The Clerkenwell Open is a concept developed by The Think Tank to give architects and designers the opportunity to explore the showrooms of Clerkenwell whilst having a bit of fun and raising money for charity.   Each showroom houses an indoor hole of golf and the golfers travel around the showrooms to complete the course.  

The tournament is open to individuals and teams and consists of nine holes within walking distance of each other culminating in an awards ceremony in the evening.

If you are interested in entering a team or individually or if you are a company that would like to sponsor the event please contact Dragana on 020 7831 2225 or email draganak@thinktank.org.uk.

The Think Tank appointed as Formica Group’s PR and Media Agency for Europe


 

Formica logo - pc.jpg

Having worked with the UK business for more than six years, and managing ad hoc projects in Europe during this time, The Think Tank has been appointed as Formica Group’s PR and Media Agency for Europe.  

A successful programme of activities has been run over this period in the UK, including ongoing media relations.  Now, The Think Tank has developed a PR strategy to promote Formica Group’s activities in Europe supporting individual territories with events, case studies and corporate/product news.  The PR programme is led by Think Tank Director, Samantha Dawe.

The Think Tank will report to Simon Wild, Formica Group’s European Marketing Director.  Simon said: “This is the first time we have co-ordinated our PR activity in this way, and this centralized approach will enable us to support markets within Europe on a broader basis.  The Think Tank will co-ordinate activity and help us ensure our message reaches our target audiences in a number of our key European territories.”

The Think Tank will also manage all media planning across Europe to provide a consistent and targeted approach, focusing on specific media in key territories and pan-European titles.

A partnership with designer Tom Dixon for a European Roadshow, showcasing new products and designs, has also been developed.  The Roadshow began in Italy, has taken in Spain and Portugal, and now heads to Denmark, Belgium and Switzerland.  

The Think Tank will continue to support Formica Group in the UK across a range of marketing communications activities.

Internships at The Think Tank


The Think Tank has a range of internships available in the Creative and Account Management teams. If you are looking to get a foot on the ladder in marketing visit the careers section of our web site to see how to apply. www.thinktank.org.uk/careers.php

The Think Tank comments in PR Week on marketing integration


Replying to an article in 4th June issue of PR Week, Samantha Dawe commented on the integrated marketing approach to PR that some of the larger marketing agencies are now taking and how The Think Tank has been providing this level of integration for many years. She also comments upon the impact that the mix of individuals within a team has upon idea generation and the way that integration simplifies the client’s role in agency briefing.

prweek_11june2010.jpgClick here to view pdf of article (888 kb)

Success at the Blenheim Triathlon


Congratulations to all The Think Tank team members that took part in the Blenheim Triathlon on Saturday 6th June. All six successfully completed the course in the high temperatures of the weekend. Those taking part were WIl Roberts, Paul Stroud, Kelly-Anne Steenbok, Dragana Knezevic, Lisa Officer and Louise Gough. The team raised almost £900 for charity. Well done again.
ttt_girls.jpg

Dragana Blenheim Triathlon.jpg    Kellyanne Blenheim Triathlon.jpg    Lisa Blenheim Triathlon.jpg

The Think Tank comments upon tackling public perceptions of the construction industry


at are you like? – The public’s perceptions of the construction industry.

Elaine Knutt examines the public image of the construction industry and what the industry is doing to combat the negative perceptions generally held. The article, featured in Construction Manager this month, looks at the topic and discusses ways in which businesses can help to improve the public perceptions and change attitudes. It includes comments from various industry professionals, which include Samantha Dawe, Director at The Think Tank.
‘Construction’s poor reputation with the public will weigh against it in the tough times ahead. How can the industry counter it?’ Elaine Knutt reports.
Click here to see the full article

CM article.JPG

Follow

Get every new post delivered to your Inbox.

Join 440 other followers

%d bloggers like this: