Charming ad for skin cancer prevention


Skin cancer ad La Roche-Posay launched an heartwarming ad featuring Dalmatians.

The L’Oreal-owned skincare company has released an ad to raise awareness about the importance of detecting cancer early.

In the video, the Dalmatians check their distinctive marks as an incentive for people to do so.

Watch this cute yet powerful ad below and tell us what you think.

The best global destinations for 2015


Global destinationsTripAdvisor has released its Travelers’ Choice awards for 2015.

The travel website has compiled a list of 469 top cities based on consumer reviews of properties.

Marrakech, Siem Reap and Istanbul are the top three world destinations.

CMO for TripAdvisor, Barbara Messing, said: “these world-class destinations chosen by our community are rich in history, culture and beauty and offer endless sights to explore”.

Have a closer look at the list here and tell us where you’re planning to travel next.

Heartwarming ‘Stratosphere’ ad by Specsavers


Specsavers ad Specsavers has launched a new advert, showing the different ways children manage to lose their glasses.

Directed by HLA’s Simon Ratigan, the video sees glasses lost on a teddy tied to balloons, underwater, and on a sushi bar.

The campaign started last weekend, supported on social with the hashtag #TeddyinSpace.

Watch the video below and tell us what you think.

Data-driven marketing in 2015


data driven marketing An infographic by analytic data platform Teradata reveals the outlook for data-driven marketing in 2015.

No longer a novelty in the industry, data-driven marketing is now a major part of advertising campaigns.

Teradata said: “customers today expect — and demand — a seamless and relevant experience. Fractured or conflicting messages from a brand make marketers seem

unorganized and annoy customers”.

Teradata conducted the survey on 1,500 marketing executives – take a look at the infographic here and tell us what you think about it.

Clever ads transforms famous paintings for glasses brand


Clever French adsA series of clever adverts shows a pair of glasses changing well-known paintings almost beyond recognition.

The ads for the eyewear retailer Keloptic use paintings by Van Gogh and Monet to show the impact of the right pair of glasses.

When viewed with Keloptic glasses, the artists’ recognisable Impressionist style ‘transforms’ into precise pictures.

The clever campaign was selected for a merit award at the 2014 One Show.

Have a closer look at the ads here and tell us what you think.

The influence of Instagram


Brands on Instagram A new report has been released about the influence of Instagram on brands.

Research firm L2 has released the results from its latest report: brands are now sharing more content on Instagram than on Facebook.

The survey focused on 250 of the world’s top brands, which appear to be flocking to the ever growing Instagram community, which reached 300 million users recently.

Find out more about the report’s results here and tell us if you follow any brands on Instagram.

YouTube stars reveal the secrets of their success to marketers


YouTube's creatorsA new documentary that goes behind the scenes of successful YouTubers has been launched.

The Creators, premiered last week by The Drum, stars famous vloggers such as Zoella and twins Niki & Sammi.

The 30 minute film was shown at the Curzon Soho cinema to marketers and agency executives, who were eager to learn more about the impact of the online platform and its stars.

Anomaly London executive creative director, Alex Holder, commented on the phenomenon: ‘for any brands talking to young people, YouTube needs to be part of the answer’.

Being authentic, providing regular content, and working on charisma is some of the advice that the vloggers give in the documentary.

Find out more about YouTube’s impact on brands here and tell us if you follow any vloggers.

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