October 7, 2015 Leave a comment
From polka dots and fluorescent hair to coloured pooches and paper props, one department store in the Middle East is boasting an innovative advertising campaign.
Aizone’s new ad series is eye-catching and artistic, drawing huge inspiration from Pop Art.
Instead of art imitating life in a flat, two-dimensional way, the designers have subverted this by making real life imitate the seminal movement, playing with expectations.
Everyday items, such as plants and glasses, are crafted out of paper and showcased as props, all styled with bright contrasting colours and patterns.
A series of behind the scenes videos showcase each little detail behind the production of this vibrant campaign, which is both cartoonish and elegant at once.
Watch the films here and tell us if you love this campaign.