November 21, 2014 Leave a comment
Location is one of the most important drivers of consumers’ responses to advertising, according to new research.
The study by YuMe found that people are more receptive when shown an ad in a public place or on a mobile device.
It also looked at the attention that participants gave to ads and how mood and other factors influence this.
The research consisted of over ten thousand participants, including seven thousand video viewers.
Find out more about the research here.