‘Man & Dog': Coca-Cola’s adorable new ad


Coca-Cola has released a heartwarming new ad called ‘Man & Dog’.

The brand created a beautiful old-school animation following the adventures of a grumpy man and his dog.

This little film illustrates one of the brand’s mottos, ‘a change in perspective can make all the difference in the world’, by showing us what we can learn from our canine companions.

Watch the cute advert below and tell us what you think of it.

>

Coca cola ad 22.05.15.jpg

Battersea Dogs & Cats Home’s brilliant ad


Battersea Dogs & Cats Home has recently revealed an innovative digital billboard, raising awareness of pet adoption.

For the inventive #LookingForYou campaign, members of the public have been receiving leaflets containing a chip that will make the dog follow them from one interactive billboard to the other.

Battersea’s head of operations, Carly Whyborn, said, “we’re using innovative technology in a way that has never been seen before, and we hope more of our abandoned animals find loving homes because of it”.

Watch the campaign in action below and tell us what you think.

https://player.vimeo.com/video/126591064

Dog bilboard 11.05.15.jpg

Powerade creates first ‘workout billboards’


Powerade has introduced a new type of interactive billboard to the German market.

The sports brand has given an interesting ‘Total Wipeout’-esque spin to its line ‘you have more power than you think’, by transforming simple advertising billboards into fun exercise installations.

Each billboard represents a different training exercise: for instance, one has to be punched as hard as possible, and another is a scrolling climbing wall.

See these fairground style billboards in action and tell us if you would join in.

Powerade billboard 07.05.15.png

Iconic election poster gets Mr Kipling treatment


Mr Kipling has recreated one of the most famous election posters of all time – with French Fancies.

‘Biscuits Aren’t Working’ marks the final days of the General Election campaign by reimagining the Conservative Party’s 1979 poster, replacing the straplines with baking-related messaging.

The brand espouses that ‘life is better with cake’, positioning biscuits as their woeful rivals.

Compare ‘Biscuits Aren’t Working’ to the original here and tell us what other brands could parody famous posters.

Kipling biscuits 06.05.15.png

Snickers launches voice recognition tool


Taking inspiration from Apple’s Siri, Snickers has developed recently its new voice recognition tool.

The chocolate brand has launched i-voice, its own voice recognition tool, as part of its ‘You’re Not You When You’re Hungry’ campaign.

I-voice is based on mobile voice-activated personal assistants, but will deliver much more sarcastic and unhelpful answers.

It only becomes helpful once the brand’s name shows up in the search results, emphasising the campaign’s strapline.

Find out more about i-Voice here and tell us if you’ll be downloading it.

snickers campaign 05.05.15.jpg

Can you match the brand with its original logo?


If you’re looking to while away five minutes by testing your marketing know-how, we’ve found the quiz for you.

Adweek’s quiz tests you on brands and their original logos, as companies often change their icons through time – some are simple and straightforward, but a few are fiendishly difficult.

Famous brands are constantly playing with their visual branding and it can be hard to imagine what they started with.

Take the quiz here and let us know how you get on.

Brand quiz 05.05.15.jpg

Tube station renamed in landmark marketing deal


A London Underground station was renamed for a day for a ‘landmark’ sponsorship deal with the London Marathon.

Canada Water station was renamed to Buxton Water last Sunday, using the hashtag #withyoualltheway to mark the brand’s sponsorship of the Virgin Money London Marathon.

Head of Marketing at Nestlé Waters UK, Caroline Juin, said: “renaming a London Underground station Buxton Water on the day of the marathon not only showcases our commitment to the event but raises awareness of the importance of drinking enough water, whether it be on your daily commute or running a marathon.”

Find out more about the renaming here and tell us if you think it was a worthwhile stunt.

Buxton station 29.04.15.jpg

Follow

Get every new post delivered to your Inbox.

Join 549 other followers

%d bloggers like this: