How to create effective product packaging


Packaging infographicAn infographic reveals how you can create effective packaging design to make sure that your product stands out.

The chart, by The Paper Worker, shows how factors, such as colour and convenience, influence a consumer’s first impression of a brand – which only takes seven seconds.

The infographic also looks at the roles that sustainability and social media play in modern packaging design, and examines some best practice examples from brands such as Starbucks.

Take a look at the whole infographic here.

eBay reveals Christmas Tracker tool for brands


eBayeBay has introduced a new tool to help advertisers make the most of the run-up to Christmas.

The online retailer’s ‘Christmas Tracker’ uses data from last year’s Christmas shopping period to calculate the peak influence windows for brands across different categories, including ‘Toys and Games’, ‘Consumer Electronics’, and ‘Clothes, Shoes and Accessories’.

Phuong Nguyen, eBay Advertising UK Director, said: “to be most effective this Christmas, advertisers need to think beyond Black Friday and Cyber Monday, and plan at a category level.”

Find out more about eBay’s Christmas Tracker here.

A giant billboard made of cake


Mr Kipling billboardMr Kipling’s new outdoor campaign includes a world first: a giant billboard made entirely of cake.

The billboard uses the strapline ‘Life is better with cake’ to advertise the largest UK baked goods brand, against a backdrop of 13,360 individual cakes.

Located at Westfield London, the billboard was on display for eight hours – after which, the cakes were handed out to the public.

See more of the billboard here and tell us if you were lucky enough to take part in the giveaway.

Is social media the best channel for B2B marketing?


B2B marketing and social mediaA new study has revealed that 79% of B2B marketers believe that social media is the most effective channel for marketing.

The research also showed that 38% would spend any extra budget on social media, but mobile marketing is yet to catch up with the enthusiasm for social (those surveyed put only 7% of their budget towards mobile).

B2B marketers’ top priorities, challenges, and digital skills are also covered in the research, which sheds light on some surprising facts.

The study was carried out by Omobono, Circle Research, and The Marketing Society; you can see the whole infographic here.

Bus stops become tweet-activated vending machines


Tweet to EatFamous snack brand Walkers has introduced tweet-activated vending machines to London bus stops, in the latest phase of its ‘Do Us A Flavour’ campaign.

The campaign, which initially sourced crisp flavour suggestions from the public back in January, introduces the six finalists to the public through the vending machines.

Accompanied by short films starring Gary Lineker, Walkers’ brand ambassador, the bus shelters give out crisps when members of the public tweet @Walkers_busstop.

The flavours include ‘Chip Shop Chicken Curry’, ‘Pulled Pork in a Sticky BBQ Sauce’, and ‘Cheesy Beans on Toast’, and will be on the streets of London until the 11th of September.

Find out more about the campaign here and tell us if you’ve picked up a packet.

Barclaycard reveals first ‘Contactless Donkey’


Dillon the DonkeyBlackpool donkeys have taken a pioneering step – thanks to Barclaycard, they can now receive contactless payments.

After years of lost revenue (as many families don’t take cash onto Blackpool Beach), Dillon the donkey is now the world’s first contactless payment pack-animal.

Mark Ineson, owner of Real Donkeys tour company, approached Barclaycard with his dilemma.

The organisation came up with a unique saddle for Dillon, which can scan debit and credit cards via touch – making him one of only 300,000 contactless payment points in the UK

Read more about Barclaycard’s scheme here and tell us what you think of ‘Contactless Donkeys’.

Curry paste adverts made of spices


Patak adPatak’s new adverts for its curry paste use spices to detail the long process of making the paste yourself.

Sean Freeman, who created the ads for the curry brand, used a range of spices and other ingredients mentioned in the ‘recipe’ to write it out on a black background.

Freeman also used different typographic styles throughout the innovative posters to bring the copy to life and encourage customers to opt for a jar of Patak’s.

See both of the posters here and tell us what you think of them.

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