Iconic election poster gets Mr Kipling treatment


Mr Kipling has recreated one of the most famous election posters of all time – with French Fancies.

‘Biscuits Aren’t Working’ marks the final days of the General Election campaign by reimagining the Conservative Party’s 1979 poster, replacing the straplines with baking-related messaging.

The brand espouses that ‘life is better with cake’, positioning biscuits as their woeful rivals.

Compare ‘Biscuits Aren’t Working’ to the original here and tell us what other brands could parody famous posters.

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Snickers launches voice recognition tool


Taking inspiration from Apple’s Siri, Snickers has developed recently its new voice recognition tool.

The chocolate brand has launched i-voice, its own voice recognition tool, as part of its ‘You’re Not You When You’re Hungry’ campaign.

I-voice is based on mobile voice-activated personal assistants, but will deliver much more sarcastic and unhelpful answers.

It only becomes helpful once the brand’s name shows up in the search results, emphasising the campaign’s strapline.

Find out more about i-Voice here and tell us if you’ll be downloading it.

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Can you match the brand with its original logo?


If you’re looking to while away five minutes by testing your marketing know-how, we’ve found the quiz for you.

Adweek’s quiz tests you on brands and their original logos, as companies often change their icons through time – some are simple and straightforward, but a few are fiendishly difficult.

Famous brands are constantly playing with their visual branding and it can be hard to imagine what they started with.

Take the quiz here and let us know how you get on.

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Tube station renamed in landmark marketing deal


A London Underground station was renamed for a day for a ‘landmark’ sponsorship deal with the London Marathon.

Canada Water station was renamed to Buxton Water last Sunday, using the hashtag #withyoualltheway to mark the brand’s sponsorship of the Virgin Money London Marathon.

Head of Marketing at Nestlé Waters UK, Caroline Juin, said: “renaming a London Underground station Buxton Water on the day of the marathon not only showcases our commitment to the event but raises awareness of the importance of drinking enough water, whether it be on your daily commute or running a marathon.”

Find out more about the renaming here and tell us if you think it was a worthwhile stunt.

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Renault’s #TwingoFlamingo campaign


Renault has launched its latest digital campaign called #TwingoFlamingo, promoting the Twingo car in a literally ‘all-singing, all-dancing’ ad.

The car manufacturer has created twelve short films, including the main ad, to be shared on digital platforms such as YouTube, Facebook, Twitter, and Unruly.

Renault, in a partnership with Microsoft, will also run agony aunt-style advice columns, exploring the many dilemmas that modern women face.

Watch the main ad below and tell us what you think.

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The Unique Connection


A jewellery brand has unveiled a very sweet advert as part of its latest campaign.

Pandora’s video ‘The Unique Connection’, which celebrates the unique bond between mother and child. 

In the advert, children are asked to recognise their mothers while blindfolded, tying into the brand’s theme of ‘every woman is unique’.

Watch the advert below and tell us what you think.

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The progress of technology


An infographic reveals how technology has progressed in the last fifteen years.

As the digital revolution is now so multi-faceted, the infographic just touches on a few key milestones.

These include the Google self-driving car, the rise of mobile devices, and the launch of iTunes, as well the companies that made a significant impact on its development such as Google and Apple.

Have a look at the whole infographic here and tell us what you think about it.

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