Pop Art-inspired advertising

From polka dots and fluorescent hair to coloured pooches and paper props, one department store in the Middle East is boasting an innovative advertising campaign.

Aizone’s new ad series is eye-catching and artistic, drawing huge inspiration from Pop Art.

Instead of art imitating life in a flat, two-dimensional way, the designers have subverted this by making real life imitate the seminal movement, playing with expectations.

Everyday items, such as plants and glasses, are crafted out of paper and showcased as props, all styled with bright contrasting colours and patterns.

A series of behind the scenes videos showcase each little detail behind the production of this vibrant campaign, which is both cartoonish and elegant at once.

Watch the films here and tell us if you love this campaign.

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Hovis ad pays tribute to classic

One of the most beloved British commercials of all time has been recreated with fun twists reflecting today’s society.

Hovis’ iconic 1973 advert portrayed the love and heritage the bread represented, with a young boy peddling up a cobbled hill.

Tapping into nostalgia, the new ad features three courageous children cycling into the great outdoors – a rather more high-octane interpretation, but maintaining the spirit of the original.

Watch the new ad below and read more about why this classic ad has been reinvented here.

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JetBlue’s ads are designed to be ‘taken’

It’s never been so easy to win a free flight or baseball ticket, thanks to one company’s outdoor posters.

American airline JetBlue tempted New Yorkers with free goodies – if they dared to peel away and ‘steal’ their adverts. 

With 181 ads displayed at various bus stops across five boroughs, over a hundred people received exciting freebies, as JetBlue employees waited on standby to surprise them.

Watch the promotional stunt below and tell us if you would dare steal the ad.

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How to make the most of your social media influencers

Influencers can be the secret weapon of your social media campaign, helping you build brand awareness and reach new audiences. Usually these are the people who are respected or have a high profile in an industry, imparting knowledge or experience that is seen as valuable.

The Guardian has recommended five strategies that will help make your influencer campaign a success.

Here are our favourites:

A two-way dialogue is key: reward systems incentivise influencers to invite their fans, friends, and followers to the conversation.

Funny or relatable hashtags include your audience and encourage them to engage, creating a buzz around your product or brand.

Coordinating how and when your influencers talk about you is crucial – as is considering possible competition from big events.

Discover all the tips here and tell us how you use influencers in your campaigns.

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An intriguing ad for Abraxas

Winter, and therefore Halloween, is coming – perfect timing for one company’s dark new advertising campaign.

SABMiller’s new print ad for its Abraxas beer is almost completely black, with a hidden message that can only be activated if readers slide their smartphone light along the page.

Once lit, a golden bottle and gothic poem are revealed, describing the beer as an ‘equinoctial brew for the chosen few’.

This innovative ad conjures the feeling of being invited into a select club of drinkers; see the campaign in action below and let us know what you think of it.

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Beck’s reveals scratchable bottle

The intriguing idea that people enjoy peeling bottle labels has inspired an innovative scratchable bottle by Beck’s.

The beer brand’s new limited edition bottle incorporates a thin aluminium foil, providing a blank canvas for beer lovers to scratch and peel their own design or doodle while they drink.

Designed to capture a younger and more outgoing audience, Beck’s new bottles are sure to inspire some creativity – or at least a bit of fun.

Watch the video below and tell us what you think.


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