Instagram noted as The Engagement Platform


Instagram has been noted as a key social media platform for marketing. Instagram Identified as top engagement platform social media

Socialbaker Analytics have identified Instagram as the Engagement Platform, the definitive place to be for brands who want to engage with their communities.

Instagram has more than 300 million users, 70% of those from outside the US, and the best performing brands on the site generate nearly 50x more engagement with organic content than Twitter.

The top 25 most engaging brands boast an impressive average post engagement rate of 3.31% compared to 0.07% on Twitter.

Socialbakers say “Instagram gives brands an outlet for creative storytelling and engagement with tight communities of people who share a passion for the brands’ values.”

Find out more about Instagram’s brand engagement here.

Santa’s brand book


Santa brand bookQuietroom has created a brand book for one of the most high-profile figures at Christmas time: Santa Claus himself.

The ‘Santa brand book’ states that Santa ‘is a concept and not an idea’ and goes onto explore key elements of his brand, including Venn diagrams, ‘punny’ metaphors, and Santa’s key competitors – which include Jeremy Paxman, Gandalf, and Henry VIII.

Take a look at the brand book here and let us know what you think.

Harvey the dog’s final ad to air on Boxing Day


Harvey the dogAfter warming our hearts with his escapades in a dog’s home and with his rabbit, Harvey the dog is due to have his final advert aired on Boxing Day.

Harvey the dog has advertised for Thinkbox since 2010, but this final festive-timed ad will see the much-loved pet falling in love.

Thinkbox said: “[We] will carry on advertising on TV but we always had in mind that we wanted to complete Harvey’s story at some point.

“Now feels like the right time and there’s no better way to leave him than in love.”

Let us know when you spot the ad on television or have a sneak peek here.

Email marketing is top trigger for online shoppers


Direct email marketingNew research reveals that direct email marketing is the most popular trigger for online shopping.

The report, by Give As You Live, shows that 64% of consumers will click links to a retail site in an email, compared to only 10% for links on social media messages.

Online shops that have an element of ‘reward’ are particularly ‘distracting’ for shoppers, with 42% stating that fashion retailers distract them the most, followed by travel websites and entertainment shops.

Find out more about the study here.

Pepsi Max ‘Time Tunnel’ surprises commuters


Time TunnelPepsi Max surprised commuters with the latest instalment of its ‘Unbelievable’ campaign.

The Time Tunnel stunt used augmented reality and stereo projection to make dinosaurs, robots, and flying cars ‘appear’ from a vortex, stunning members of the public as they wandered through the tunnel at London Bridge.

The video has been viewed nearly five million times at the time of writing and you can watch it below.

Tell us what you think of this innovative stunt.

The Most Epic Safety Video Ever Made


Epic Safety VideoAir New Zealand has taken a novel approach to its safety video – by enlisting the cast and crew of The Hobbit.

The airline has capitalised on the popularity of the New Zealand-filmed Tolkien trilogy by using stunning vistas, clever references, and plenty of humour.

Director Peter Jackson and actors Elijah Wood and Sylvester McCoy star alongside elves, orcs, and of course, human ‘passengers’ in the video.

Watch the short film below and tell us if you think more airlines should shake up their safety videos.

UK creative industry to be worth £100bn by 2018


UK creative industryThe creative industry will be worth more than £100bn to the British economy by 2018, according to new research.

The study, by Falmouth University and the Centre for Economics and Business Research (CEBR), also predicts that by 2018, 1.39 million people will be employed in the industry and exports will reach £34.5bn.

The industry includes advertising and marketing, architecture, and entertainment (which incorporates music, performing arts, film, and television).

Professor Anne Carlisle of Falmouth University said: “The UK creative industries are well established and admired on a global stage – the UK economy must continue to capitalise on this lead.”

Find out more about the research here.

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