Google Seat View

Virgin America has teamed up with Google for a new campaign, which lets you explore the company’s Airbus A320 before you even set foot on it.

Google Seat View has been set up at bus shelters around the United States, inviting people to tap the interactive ads to find out more about what Virgin America has to offer flyers, including seating areas and the perks of First Class.

Supported by digital ad banners, the campaign aims to show passengers that ‘what you see is what you fly’, providing a true sense of the experience that can be hard to imagine when viewing a standard ad.

Explore the ad here and let us know what you think of it – could this idea be applied to other products?

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A great night at the B2B Awards

We were pleased to organise and sponsor the B2B Marketing Awards once again, and the night was a great success.

The Awards took place last night and recognised some of the best marketing teams and agencies in the industry.

Held at the Honourable Artillery Company (HAC) in central London, guests were immersed in a world of B movies, complete with aliens, zombies, and even paparazzi waiting to greet them on the red carpet.

The atmosphere was completed with a delicious three-course meal and Victorian-style jars of flying saucer sweets on each table, before host and comedian Katherine Ryan took to the stage.

Katherine entertained the audience with a standup set, before compering the awards ceremony itself, which saw over fifty trophies handed out.

We were proud to work closely with B2B Marketing for the ninth year running and we hope everyone enjoyed the evening.

Read more about our work for the Awards here.


The Think Tank wins B2B Award

The Think Tank is proud to announce that we have won an award at the B2B Marketing Awards 2015!

We received Runner Up in the ‘Best Limited-Budget Campaign’ category for our work with Amadeus UK.

Our integrated campaign for Amadeus, one of the travel industry’s leading IT solutions providers, encouraged ticketing experts to discover their inner superhero through an interactive parallax microsite, which also incentivised data capture, supported by e-shots and direct mail.

We are very pleased to be recognised by one of the most prestigious awards in the marketing industry ‒ congratulations to all those who were shortlisted.

Find out more about our ‘Discover the superhero in you’ campaign here.

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Taco Bell celebrates emoji with social campaign

Did you know there is now a taco emoji?

This has naturally pleased American brand Taco Bell, which has been campaigning for a taco emoji since last year and has now launched its own ‘taco emoji engine’.

The ‘taco emoji engine’ invites Taco Bell’s followers to tweet the new digital sticker with another emoji, which the brand will mash up to create a brand new image.

Taco Bell has created 600 pieces of unique content for the campaign, supplemented by its Pop Art packaging in stores, which it is hoping customers will share on Instagram.

Find out more about Taco Bell’s fun campaign here and tell us what you think of it.

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Snapchat: the next big thing for agencies?

Facebook. Twitter. LinkedIn. Instagram.

These are all social networks that both brands and agencies use every day to connect with their audiences – but what about Snapchat?

A new article by Adweek suggests that agencies are turning to Snapchat, which describes itself as ‘the best way to reach 13 to 34 year olds’.

Made for mobile, Snapchat allows users to create ‘snaps’, which are shared with friends in real-time and are viewable for up to ten seconds.

It also lets you create ‘stories’ created from snaps, which are viewable for 24 hours, and offer more potential to agencies and brands to get their content out there, while the time limit encourages a more experimental approach to what they produce.

Find out more about how Snapchat is on the rise for agencies here.

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What’s your social media skill level?

Social media is part of our lives, at work and at home.

Adweek’s new quiz takes a fun look at your corporate social media skill, from what tools you use to your reaction to office pranks.

Questions include ‘At the end of the day, what are you trying to accomplish?’ and ‘Which metrics are most likely to be discussed when the big boss is around?’, with a few tongue-in-cheek multiple choice answers along the way.

Find out if you’re as social media savvy as you think – play the quiz here.

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