UK car manufacturer Jaguar
has added some English elegance to America’s Super Bowl
with its ‘#GoodToBeBad’ advertising campaign.
Jaguar’s advert sees actors Tom Hiddleston, Ben Kingsley and Mark Strong sweep through London for a rendezvous while exploring why Brits make the best villains. Style, sophistication and the famed ‘stiff upper lip’ are all mentioned, but they decide that driving Jaguars is the clincher.
Oscar winner Tom Hooper (The Damned United, The King’s Speech) directed the advert, which was devised by Spark44.
Spark44’s managing director, Simon Binns, said: “Jaguar produces the most stylish premium performance cars and British actors create the most convincing and powerful villains in Hollywood movies. So we felt the archetypal British villain and the new Jaguar F-Type were made for each other.”
Watch the advert below and tell us what you think – do Brits make the best villains?