The Think Tank hosts mince pie bake off


The Think Tank hosted its annual mince pie bake off on Thursday. Think Tank hosts annual mince pie bake off

With a fantastic selection of entries, this year’s competition was another great success.

The Think Tank team tucked into the delicious treats in true Bake-Off style: entries were marked out of ten for taste, design and festiveness.

The winning pie had a delicious hint of citrus and scored an impressive 7.4. We had a fantastic time and would thoroughly recommend festive office bake offs.

Let us know if you’ve been involved in a mince pie bake off and send us a picture of your culinary prowess!

Facebook’s Year in Review


Year in ReviewFacebook has released its roundup of this year’s biggest events and talking points.

Starting with the New Year’s 2014 celebrations, the ‘Year in Review’ covers the World Cup, the ice bucket challenge, and the #HeforShe campaign.

Watch the Year in Review below and tell us what are your highlights of 2014.

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An adaptable pop-up habitat


Pop-up habitatPeople’s Architecture Office has created a pop-up habitat that can be adapted to its environment.

The system consists of units made from gold photographer’s reflective panels, which can stand alone or become part of a larger geometric ‘mega-structure’.

The lightweight habitat, which has been used at exhibitions, can act as tunnels, canopies, exhibition spaces and auditoriums – as well as intriguing pieces of art scattered around a landscape.

Find out more about the habitat here and let us know what you think.

Art of Building Photographer of the Year shortlist


Art of BuildingThe shortlist for the Art of Building Photographer of the Year competition has been revealed.

The fifteen shortlisted pictures include stunning interpretations of constructions such as One London Bridge, an Amsterdam metro line, and the Sheikh Zayed Grand Mosque in Abu Dhabi.

The competition, which has been running for five years, is organised by the Chartered Institute of Building (CIOB) and is overseen by a panel of judges of photography experts.

The winner of the competition will be announced on 5th February and will win £3,000.

Take a look at the shortlist here and tell us which is your favourite.

Dogglebox: IPA tests adverts’ effectiveness with dogs


Dogglebox 2015 Advert IPA

The IPA has devised a novel way of testing the effectiveness of Christmas 2014 adverts: Dogglebox.

Ellie, Paddy and Duffie, the IPA’s canine testers, were exposed to a series of high profile television adverts. Their posture, eye position, yawns, barks and pants were scientifically analysed and measured to determine emotional engagement with the adverts.

Lorna Hawtin, Disruption Director at TBWA/Manchester said, “We looked quite hard for a segment that hadn’t already seen a lot of adverts that are out there. We wanted to find a group of consumers that really reflected UK households.”

The initial indicative test results showed that clips from John Lewis, Marks & Spencer and Sainsbury’s had the greatest impact.

Watch the Dogglebox video below:

Five web trends expected for 2015


Design firm Bowen Media has created an infographic showing five possible web trends for 2015. Web Trends Infographic 2015

The list includes flat design, parallax scrolling and typography. Parallax scrolling, a technique originally used in 2D video games, was used to show depth by having the background move slower than the foreground.

Parallax scrolling is a brilliant way of creating a 3D effect by layering images, ideal for creating 3D timelines and showing products in 3D, a hot web trend predicted for 2015.

Other design features include a clean and simple layout with a greater emphasis on typography which is likely to play a much bigger role in future in setting the mood and tone of websites. 

Take a look at the full infographic here.

UK creative industry to be worth £100bn by 2018


UK creative industryThe creative industry will be worth more than £100bn to the British economy by 2018, according to new research.

The study, by Falmouth University and the Centre for Economics and Business Research (CEBR), also predicts that by 2018, 1.39 million people will be employed in the industry and exports will reach £34.5bn.

The industry includes advertising and marketing, architecture, and entertainment (which incorporates music, performing arts, film, and television).

Professor Anne Carlisle of Falmouth University said: “The UK creative industries are well established and admired on a global stage – the UK economy must continue to capitalise on this lead.”

Find out more about the research here.

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