74 designs revealed for new bridge in London


Thames bridge designsDesign proposals have been unveiled for a new bridge to be built on the River Thames.

The competition, launched in December, has received 74 proposals from all over the world, for a new bridge between Nine Elms and Pimlico. 

The project submissions each have different and unique features, from red bicycle paths to pink spotlights.

The jury, which includes architect Graham Stirk of Rogers Stirk Harbour + Partners, will select up to four designs next month.

Have a look at these designs here and tell us what you think about them.

LinkedIn launches new advertising products for B2B brands


Linkedin new productsLinkedIn has revealed a new range of advertising products for B2B and ‘high-consideration’ brands. 

The products are dedicated to helping brands reach sales leads and include LinkedIn Lead Accelerator, LinkedIn Network Display, and Sponsored InMail.

Big companies such as Lenovo, Salesforce, and Samsung have already tested the products, citing a positive impact.

Senior director of LinkedIn, Josh Graff, commented: “by combining Bizo’s technology and nurturing capabilities with LinkedIn’s professional targeting expertise, we’re redefining B2B and high-consideration marketing”.

Find out more about the range here and let us know what you think about it.

Unique design for convention centre


A major new convention centre in Canberra is to be designed by Studio Fuksas. Australian Forum

Studio Fuksas, in collaboration with Canberra firm Guida Moseley Brown Architects, was appointed by the Australian Government to come up with designs.

The Australia Forum, which will be located in the centre of the capital, will have a unique shape, incorporating wavy floors and a bulging, elliptical roof.

The studio describes the design as being “in constant dialogue with the urban context and the environment, the complex is conceived with extreme flexibility”.

The project is set for completion in 2020.

Have a look at this original design here and tell us what you think of it.

Iconic building gains trompe l’oeil wrap


Building wrapThe famous Banqueting House in Whitehall is to feature a stunning trompe l’oeil wrap as it undergoes major restoration work.

Banqueting House will be covered in a full-height wrap giving the illusion of a torn façade revealing its five hundred year history.

The façade, designed by Northover & Brown, references the building’s striking ceiling by the famous painter Peter Paul Rubens and the sketches of designer Inigo Jones.

Northover & Brown has also created a series of animations based on the Banqueting House’s history, which will be projected onto the windows from inside the building.

Let us know if you would like to see more conservation schemes given a creative twist.

Australian ‘Zootel’ brings wildlife to hotel guests


Australian ZootelA hotel in Australia offers its visitors an unusual visit – by allowing them to spend a night with the animals.

Situated in the National Zoo & Aquarium Canberra, the recently opened Jamala Wildlife Lodge consists of ‘Jungle Bungalows’ separated from lions, cheetahs or bears by just a glass wall. 

Not only can guests observe animals from their beds but they are also able to feed the giraffes from their balconies.

Room prices start from $AU400 (£200) and there are seven further suites available in the owner’s former residence.

Have a closer look at this amazing hotel here and tell us what you think about it.

Club Tropicana reinvented for British Airways social campaign


British Airways and a student group have teamed up for a campaign.
BA
The flight operator has released a new social campaign which features Oxford University a capella group ‘Out of the Blue’ singing ‘Club Tropicana’.

The purpose of this action is to de-stress Brits during the whole process of booking their summer holidays, showing the boys dancing next to a pool and taking care of their tans.

Managing Director of British Airways Holidays, Claire Bentley, explains: “We thought we’d lighten the mood with a little humour to remind holidaymakers we can take care of everything for them. The boys are right when they sing ‘fun and sunshine, there’s enough for everyone’.” 

The video has also been showcased on British Airways’ on-board entertainment system since the 16th of January.

Have a look at it below and tell us what you think about it.

Why our brains crave infographics


InfographicAn agency has created an infographic – on our love for infographics.

Neoman Studios has come up with some data related to this fun type of content, as it is highly shared by Internet users.

For example, we learn that only 28% of words on a web page are actually read on an average visit – but also, that almost 50% of our brain is involved in visual processing.

If you want to learn more about infographics, click here.

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