October 9, 2015 Leave a comment
Marketing relies on creating a deep connection with its target audience, and now brands are taking this one step further by personalising their packaging.
It’s believed that millennials in particular appreciate the personal touch, while research from Siegel+Gale shows that personalised products ‘make people feel like the brand is more about them than about the brand’.
One big personalisation success story is Coca-Cola’s ‘Share a Coke’ campaign, which launched their named coke bottles in stores and saw personalised ads on 4OD – this led to a 2.5% sale increase and 1.14 billion impressions across social media.
Read more about the trend here and let us know if you’ve come across any interesting personalised packaging.