Packaging gets personal

Marketing relies on creating a deep connection with its target audience, and now brands are taking this one step further by personalising their packaging.

It’s believed that millennials in particular appreciate the personal touch, while research from Siegel+Gale shows that personalised products ‘make people feel like the brand is more about them than about the brand’.

One big personalisation success story is Coca-Cola’s ‘Share a Coke’ campaign, which launched their named coke bottles in stores and saw personalised ads on 4OD – this led to a 2.5% sale increase and 1.14 billion impressions across social media.

Read more about the trend here and let us know if you’ve come across any interesting personalised packaging.

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The Hero’s Journey

‘The Hero’s Journey’ is a fun animation depicting one of the most common plots in literature – using some iconic film heroes along the way.

The short film, created by Iskander Krayenbosch, is a simple but effective retelling of the Monomyth, or ‘hero’s journey’, which most stories tend to stick to.

The video uses characters from Lord of the Rings, Star Wars, Batman, and more to demonstrate each of the twelve stages, which include the call to adventure, the supreme ordeal, and resurrection.

Watch The Hero’s Journey below and tell us which other films are good representations of the Monomyth.

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House of Books

Photographer Frank Bohbot has documented the overlooked beauty of libraries all around the world.

From Italy to Japan, Bohbot has travelled all over to create the ‘House of Books’, an astonishing collection of architectural images.

This unique visual record reveals a diverse range of cultures: for example, Rome’s Bibllioteca Angelica has a grand heritage and a lived-in atmosphere, whereas Seikei University Library in Japan uses modern furniture and wide open spaces for a more minimalist look.

However, one thing all the libraries share is their incredible collections of much-loved books.

Take a look at some of Bohbot’s images here and tell us which ones are your favourites.

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Pop Art-inspired advertising

From polka dots and fluorescent hair to coloured pooches and paper props, one department store in the Middle East is boasting an innovative advertising campaign.

Aizone’s new ad series is eye-catching and artistic, drawing huge inspiration from Pop Art.

Instead of art imitating life in a flat, two-dimensional way, the designers have subverted this by making real life imitate the seminal movement, playing with expectations.

Everyday items, such as plants and glasses, are crafted out of paper and showcased as props, all styled with bright contrasting colours and patterns.

A series of behind the scenes videos showcase each little detail behind the production of this vibrant campaign, which is both cartoonish and elegant at once.

Watch the films here and tell us if you love this campaign.

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The best buildings in the world

As buildings grow ever more ornate and towering, Westermans asks: which are the world’s most impressive structures?

The company’s new infographic looks at some of Earth’s most striking and prestigious buildings, including the Shard, the Burj Khalifa, and the Guggenheim Museum in Bilbao.

Complete with statistics on the materials used, the build time, and the cost of each project, the infographic also offers fun facts on the buildings.

For instance, did you know it takes two months to clean the windows of the Petronas Towers? Or that the Chrysler Building was the world’s tallest building for just eleven months?

See the whole infographic here and let us know your favourite building from the list.

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The world’s longest glass-bottomed bridge

Those who have a fear of heights may want to look away now: the world’s longest glass-bottomed bridge has opened in China.

Based on an old wooden walkway spanning two peaks of Buddha Mountain in Hunan, Hero’s bridge has attracted tourists from all over the world.

The 300 metre walk is certainly not for the faint-hearted, with breathtaking views somewhat countered by a 180 metre drop.

Reinforced with steel and high-impact panels, the bridge is surprisingly (and thankfully) sturdy.

Take a closer look – if you dare – at the bridge here and tell us if you would take on Hero’s bridge.

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James Bond’s coolest gadgets

With the publicity around the new James Bond film building, a fun infographic reveals ten of the best Bond gadgets.

The infographic by MorphCostumes is as slick as the secret agent himself, with minimalist graphics and punchy colours.

From the explosive keychain in Casino Royale to Die Another Day’s invisible car, these amazing gadgets really are the definition of ‘cool’, with playful images demonstrating each item’s key features.

Others include a unique wrist dart gun, the spy’s ‘low-tech’ briefcase, and, of course, a jet pack.

Take a look at the whole countdown here and tell us what other handy devices should be on the list.

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