Beck’s reveals scratchable bottle

The intriguing idea that people enjoy peeling bottle labels has inspired an innovative scratchable bottle by Beck’s.

The beer brand’s new limited edition bottle incorporates a thin aluminium foil, providing a blank canvas for beer lovers to scratch and peel their own design or doodle while they drink.

Designed to capture a younger and more outgoing audience, Beck’s new bottles are sure to inspire some creativity – or at least a bit of fun.

Watch the video below and tell us what you think.

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10 rules of composition for great design

Sometimes, a design just looks beautiful, or striking, or fun, but you may not necessarily understand why.

Canva Design School’s ten rules of composition reveal how designers create work that communicates incredibly effectively on a visual level.

The rules include balancing elements within a design, directing the reader’s eye with leading lines, and using the rule of thirds to create focal points – all guidelines that can actually apply to other arts, such as photography.

Take a look at the whole list here and tell us which ones you think are particularly effective.

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London Design Festival

London Design Festival returns tomorrow, with over 400 events celebrating the best of local and international design across the city.

Here are some of our preview highlights:

Festival Projects
Alex Chinneck’s stunning ‘A Bullet From A Shooting Star’ installation is bound to be a standout piece at the Festival.
Formed from a lattice of steel, the sculpture takes the shape of an upside down electricity pylon, subverting a common sight through a sheer feat of engineering.
More historic highlights include Somerset House and the V&A Museum, which will both be hosting work by renowned designers and brands.

Destinations and Districts
The Festival sees the return of some great established events, including 100% Design, Decorex International, and designjunction.

Partner Activity
The partner events are very diverse this year, taking in the collaborative Brixton Design Trail and the interactive Makers Playground.
Transport for London has teamed up with the East London Liquor Company on ‘Design Pick’, a pop-up restaurant and wooden Tube station installation which will showcase design collections inspired by TfL.

London Design Festival runs from the 19th to 27th September; find out more about it here and tell us if you’ll be visiting.

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Surreal ads promote clean water

Unilever’s latest advertising campaign promotes clean water with beautiful, surreal print posters.

The ads show how the Pureit water purifier can apparently transform murky water, using the disorienting perspective of a ‘water’s-eye-view’.

The posters depict supposedly normal rural and urban settings, but objects that are seemingly floating in the sky are actually on the surface of the astonishingly clear water, with soft ripples revealing the truth.

Take a look at the print campaign here and tell us what you think.

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App combines iconic art with augmented reality

A new augmented reality app lets users ‘remix’ famous works by well-known artists to create their own masterpieces.

With no need for pens and paper, Dazzle It allows you to get your hands on a range of work, such as Sir Peter Blake’s pop art, and experiment with it, including combining and juxtaposing artworks and your own photos.

The app, which is inspired by the colourful dazzle ships used in World War One, then overlays your unique images onto a 3D model, which can be shared across social media and uploaded to a dedicated gallery.

Read more about this new app here and tell us if you’ll be creating your own dazzle designs.

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Edoardo Tresoldi’s Incipit

An ethereal sculpture made of wire mesh lingers in an Italian harbour town ‘like a fading memory’.

Edoardo Tresoldi’s Incipit installation has been showcased at the Meeting del Mare in Camerota, Italy.

The Gothic tower is made from a mesh of thin black wire that has been manipulated and moulded into a large archway, with thousands of small squares that hold astonishing renderings of birds in flight.

The transparency of the dark sculpture, especially when contrasting against a twilight sky, conveys a slightly eerie or ghostly feel.

Take a closer look here at Incipit and tell us what you think.

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Intricate book sculptures

An artist has taken the rich detailed worlds in novels and transformed them into beautiful three-dimensional sculptures emerging from each book.

Su Blackwell’s new exhibition was inspired by her favourite books and how ‘dwelling can act as imaginative space’.

After reading each book, Blackwell would form dwellings from the pages by cutting, carving, and adding detail within the sculpture.

Described as a very time-consuming technique, it brings together the physical elements of each particular book, from large trees to detailed leaves, creating a magical effect.

Each sculpture tells a story that has envisioned the way each novel would look in a child’s mind.

You can see the incredible dioramas for yourself – they’re on show from September 17th to October 9th in Westminster’s Long & Ryle Gallery.

Take a look at some of Blackwell’s sculptures here  and tell us what you think of them.

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