Eurostar’s #bettercloser campaign


#bettercloserTo celebrate its 20th anniversary, Eurostar is highlighting the cultural benefits the service has brought to Europe with a new campaign.

Eurostar’s #bettercloser campaign uses customers’ real responses to show the greater cultural understanding between London, Paris, and Brussels since the train service began in 1994.

Artists, including Jean Jullien and Adrian Johnson, brought these responses to life in the form of creative marketing material, including posters and an exclusive Metro newspaper wrap.

Read more about the campaign here.

A three-dimensional ‘pixellated’ installation


Many Small CubesAn architect has created a carefully balanced installation made of aluminium cubes.

Sou Fujimoto’s ‘Many Small Cubes’ has a three-dimensional pixellated effect, with the different sized cubes stacked, suspended, and balanced into a towering form.

The centre of the installation is hollow, encouraging the public to explore ‘Many Small Cubes’ from its interior.

The installation has been created for the FIAC art fair in Paris.

Take a closer look at the installation here and let us know what you think.

Digital flowers that bloom when approached


Digital flower installationA former factory has been transformed into a reactive digital installation of flowers that bloom when a viewer walks up to them.

The installation, by teamLab, covers four inner walls of the factory in Japan.

The digitally rendered flora blooms and explodes into petals when a visitor approaches the walls, filling the dark room with colour.

The flowers are rendered in real time and refreshed every hour.

Take a closer look at the installation here and tell us what you think.

Colourful minimalist posters for a wine brand


Bordeaux Wines adA new series of print ads for a wine brand uses simple but clever imagery for an striking campaign.

The adverts for Bordeaux Wines use silhouettes of wine bottles against colourful backgrounds, reminiscent of retro French posters.

The posters include a bottle that has taken root in the ground and a bottle transformed into a telescope looking at the stars.

Take a look at the rest of the adverts here and tell us what you think.

Striking posters depict principles of design


Principles of Design postersA graphic designer has immortalised the ten principles of design in striking three-dimensional posters.

Efil Türk layered coloured paper in geometric patterns on a matte grey background and added a description below each artwork.

The principles of design include balance, hierarchy, and emphasis, and help make a good piece of work great.

You can see all of the posters here and tell us which is your favourite.

Kaleido Wall transforms Sydney Opera House


Kaleido WallVisitors to the Vivid Sydney event in Australia saw the Opera House in a whole new perspective, thanks to the Kaleido Wall 1.0.

The Kaleido Wall, by Vin Rathod, is a four-feet deep wall covered in a lattice of mirrored panels, which reflect their surroundings.

Located on Sydney Harbour, the wall reflects Sydney Opera House and transforms it into a colourful mosaic.

Take a look at Kaleido Wall here and tell us what you think.

The Situation Room


The Situation RoomAn architect has created a multisensory installation out of pink perforated aluminium.

Marc Fornes’ ‘The Situation Room’ has been formed out of twenty spherical panels of aluminium, which have been constructed into a continuous membrane by using Boolean maths.

This gives the curved structure tunnels and niches for visitors to move through, accompanied by the resonant sounds engineered by sound artist Jana Winderen.

The immersive installation is based in the Storefront for Art and Architecture in New York, where it will be open to visitors until the 21st November.

Take a closer look at The Situation Room here and let us know what you think of it.

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