A missing chocolate piece


In a new Milka campaign in France and Germany, chocolate is used as both the medium and message, created by Paris based agency Buzzman the campaign is designed to let people truly experience Milka’s ‘Dare to be tender’ tagline.

The chocolate bars that are part of the campaign, are missing a single chocolate square. Using a code on each package, consumers can either request the missing squares for themselves or send them to someone special with a ‘tender note’.

Watch this video below to see the campaign in action and tell us to whom and why you would send your missing piece of chocolate!

About thinktanklondon
The Think Tank is a full service integrated marketing agency based in London providing a complete range of marketing services to the B2B sector.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Follow

Get every new post delivered to your Inbox.

Join 482 other followers

%d bloggers like this: