A missing chocolate piece
September 3, 2013 Leave a comment
In a new Milka campaign in France and Germany, chocolate is used as both the medium and message, created by Paris based agency Buzzman the campaign is designed to let people truly experience Milka’s ’Dare to be tender’ tagline.
The chocolate bars that are part of the campaign, are missing a single chocolate square. Using a code on each package, consumers can either request the missing squares for themselves or send them to someone special with a ‘tender note’.
Watch this video below to see the campaign in action and tell us to whom and why you would send your missing piece of chocolate!