Dollar Shave Club embraces ‘Beardvertising’
July 19, 2013 Leave a comment
The guys at Dollar Shave Club tend to do their own advertising, creating one of the most talk about adverts in America. So it comes as a bit of a surprise that they have teamed up with adman Whit Hiler.
The new campaign sees 25 men, adorned with beards, wearing special billboards advertising the Razor company. As a parody, the ads state ‘Dollar Shave Club keeps my face as smooth as a baby’s butt’.
Would you buy a razor advertised by a bearded man, or would reading an ad in facial hair put you off?