Black Sabbath ad “emerges” from layers of old posters
July 5, 2013 Leave a comment
In this ingenious ad for Black Sabbath‘s comeback album, a poster for the band appears to emerge from layers of old flyposters that have been cut away to reveal all.
McCann Copenhagen (the agency responsible) was intrigued by the idea of digging through the endless posters that cover our city walls, to see what they could uncover. Universal music gave McCann the opportunity to do that with this campaign
The effect was created by gluing together layers of old posters, then carving out holes to reveal the ad.
These were then placed in the busiest areas of Copenhagen for maximum exposure.
You can find more information about the campaign here