IBM’s ‘smarter cities’ campaign


Smarter CitiesSmarter CitiesSmarter citiesAs part of their ‘smarter cities’ campaign, IBM has produced some clever and useful billboards.

Providing a ramp to help get heavy luggage up stairs, a shelter from the rain or even a bench to sit on, the new poster campaign, created by Ogilvy & Mather France, has been created with the belief that cities should be designed with the needs of those that live there in mind.

The aim of the smart furniture is to encourage forward thinkers and local leaders to make their city smarter and therefore better.

Watch a video for the campaign below.

About thinktanklondon
The Think Tank is a full service integrated marketing agency based in London providing a complete range of marketing services to the B2B sector.

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