Mobile bank introduces itself with mobile orchestra
May 29, 2013 Leave a comment
BNP Paribas has launched what it is claiming to be the first fully-digital mobile bank; ‘Hello Bank‘.
To commemorate the event Publicis Conseil, in collaboration with master production company B-Reel and the Czech National Symphony Orchestra, recorded a special performance of ‘Carmen’.
During a performance in Prague led by conductor Libor Pesek, the outfit’s 60 musicians put aside their instruments and picked up mobile phones and tablets.
To show how much effort went into creating the performance a behind the scenes video was also released which how the mobile devices were hooked up to 227 different interfaces, and linked together via WiFi.
Watch both the performance and behind the scenes below.