Whitepaper – PR in a changing media landscape


whitepaperAs part of The Think Tank’s sponsorship of B2B Marketing’s Knowledge Bank PR Channel, our PR Director Samantha Dawe has produced a Whitepaper titled ‘PR in a changing media landscape’.

The whitepaper looks at the need for a new mindset in a changing media world. Many commentators have spoken about the basic model for media and marketing being broken. While media fragmentation is seen as a challenge, an expanding range of media options is also an opportunity.

The whitepaper is free to download either from the B2B Marketing web site or by clicking the link below:

PR in a changing media landscape.pdf (254 kb)

About thinktanklondon
The Think Tank is a full service integrated marketing agency based in London providing a complete range of marketing services to the B2B sector.

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