Whitepaper – PR in a changing media landscape
May 10, 2013 Leave a comment
As part of The Think Tank’s sponsorship of B2B Marketing’s Knowledge Bank PR Channel, our PR Director Samantha Dawe has produced a Whitepaper titled ‘PR in a changing media landscape’.
The whitepaper looks at the need for a new mindset in a changing media world. Many commentators have spoken about the basic model for media and marketing being broken. While media fragmentation is seen as a challenge, an expanding range of media options is also an opportunity.
The whitepaper is free to download either from the B2B Marketing web site or by clicking the link below:
PR in a changing media landscape.pdf (254 kb)