Heineken takes interviews to the extreme
March 13, 2013 Leave a comment
Interviews can be stressful at best, but preparation is everything. That is however unless you were interviewing for Heineken‘s internship.
The company decided that they didn’t just want someone who answered the right questions, they wanted someone up to the challenges that would lie ahead so they put the interviewees to the test.
During the course of the interviews the candidates were subjected to hand holding, fake heart attacks and fire alarms.
The one who kept their cool was voted for by the Heineken Internet community and the winner was taken to a Champions League game to represent the brand, having their success broadcast at the Juventus v Chelsea game on the 20th November 2012.
A great strategy for weeding out the chaff in the interview process or a very clever viral marketing campaign?
Watch the video below and choose for yourself.