Small business owners not focusing on marketing.
March 6, 2013 Leave a comment
In a recent survey by Pitney Bowes it was discovered that the majority of small business, from a sample of 500, did not have a marketing plan in place, with only 20% saying they did, whilst 35% admitted to dealing with marketing on an ad-hoc basis.
The study went on to find that SME’s lose focus and prioritise low level tasks over marketing, including buying the stationary, cleaning and office repairs coming before marketing.
Whilst multitasking is important, it would appear that many are concentrating too much on the day-to-day running and not looking at the bigger picture. Always difficult when you are running a small business.
Those that are marketing tend to favour print ads, whilst email marketing is still strong.
Read their full report here.