New Advertising Campaign Makes Clever Use of Airport Tags

A new marketing campaign for Expedia by ad agency Ogilvy cleverly uses luggage tags from various airports to create words or phrases.

The ads are otherwise simple, with a plain background, focusing attention on the tags themselves, which convey a variety of messages such as “Bon Voyage” and “Wish you were here”. Although some of the messages are prone to “text speak” they generally do a good job of conveying the idea of getting away.

See more images from the campaign at the Creative Review website here