New Advertising Campaign Makes Clever Use of Airport Tags


Expedia Bon VoyageExpedia wish you were hereExpedia LatersA new marketing campaign for Expedia by ad agency Ogilvy cleverly uses luggage tags from various airports to create words or phrases.

The ads are otherwise simple, with a plain background, focusing attention on the tags themselves, which convey a variety of messages such as “Bon Voyage” and “Wish you were here”. Although some of the messages are prone to “text speak” they generally do a good job of conveying the idea of getting away.

See more images from the campaign at the Creative Review website here

About thinktanklondon
The Think Tank is a full service integrated marketing agency based in London providing a complete range of marketing services to the B2B sector.

One Response to New Advertising Campaign Makes Clever Use of Airport Tags

  1. Marianne says:

    Reblogged this on MarianneGranum.Com and commented:
    So cool! :)

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