Motherhood meets gangster rap in new Fiat ad


Motherhood fiat adMotherhood Fiat AdMotherhood Fiat AdIn a campaign far removed from the norm, Fiat has released “The Motherhood”, a mock rap video featuring a stressed mum with her three children.

The ad covers the trials and tribulations of the daily life of a mum, and, whilst avoiding the coarse language normally associated with the genre, the main character acts in very much the same way. Especially in posing next to her Fiat 500L, the real ‘star’ of the video.

The tagline for the video also mocks the genre: “Word to all the mothers out there. This one goes out to you…” ‘ The Motherhood’ feat. Fiat 500L is dedicated to all those women who have to be all things to all people and live it large on a daily basis.”

Very funny but a bit long – worth watching until the end though.

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The Think Tank is a full service integrated marketing agency based in London providing a complete range of marketing services to the B2B sector.

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