Bodyform asks if you can handle the truth
October 21, 2012 Leave a comment
When Bodyform received a rant on their Facebook page from a disillusioned male visitor they decided that it deserved a response.
Yulia Kretova, brand controller for Bodyform said in a statement: ”We found Richard’s post very amusing and wanted to continue the positive dialogue around periods that this generated. Working with the brand for five years, breaking down the taboo around Bodyform and periods has always been a challenge, and I hope that we have started to address this. Carat has created an original and uniquely personalized response, brilliantly PR-ed by Myriad, allowing Bodyform to quickly engage in consumer conversations in a meaningful way.”
A very amusing response to social media interaction.