Fashion brand creates selfies with balloon machine


SelfiebrationAn American fashion brand is celebrating its 20th birthday with a ‘#Selfiebration Machine’.

Old Navy is encouraging tweeters to tweet a selfie and a birthday wish with #Selfiebration.

The company will be displaying the machine in New York and Los Angeles, where tweeters can see their pictures blown up with balloons.

Watch the machine in action below and tell us what you think of the concept.

The Situation Room


The Situation RoomAn architect has created a multisensory installation out of pink perforated aluminium.

Marc Fornes’ ‘The Situation Room’ has been formed out of twenty spherical panels of aluminium, which have been constructed into a continuous membrane by using Boolean maths.

This gives the curved structure tunnels and niches for visitors to move through, accompanied by the resonant sounds engineered by sound artist Jana Winderen.

The immersive installation is based in the Storefront for Art and Architecture in New York, where it will be open to visitors until the 21st November.

Take a closer look at The Situation Room here and let us know what you think of it.

The North Face surprises shoppers with vanishing floor


The North FaceOutdoors brand The North Face has given its customers a new challenge with its pop-up shop in South Korea.

Known for representing exhilarating outdoor sports, the company surprised unsuspecting shoppers by slowly removing the floor from underneath their feet.

The customers had to grab hold of the wall, which was covered in rock-climbing holds, but a greater challenge awaited them in the form of an item of North Face clothing and a countdown timer.

Watch the video below to discover the outcome of the challenge and tell us what you think of the stunt.

Mountain lodge designed as a silver cube


Kežmarské HutArchitects have devised a futuristic lodge in the shape of a cube balancing in the mountains.

Atelier 8000 has entered its design, which would be built in the High Tatra Mountains in Slovakia, to an international competition.

The silver cube would be almost camouflaged in the winter months, thanks to its reflective tiles (which are made of aluminium, glass, and photovoltaics).

The design, called the ‘Kežmarské Hut’, would be completely off the grid and could be occupied throughout the year.

Find out more about the lodge here and tell us if you would like to stay in the ethereal cube.

How our brains ‘see’ logos


How Your Brain 'Sees' a LogoAn infographic reveals why we subconsciously make associations between logos and the brands they represent.

The chart, by Logo Maker, shows how our brains perceive a logo and how this impacts our decision-making.

It uncovers the parts of our brains that reacts to logos, such as the ventral medial frontal pole (which activates for brands we like), and how certain logos can change our behaviour.

See the whole infographic here.

Eerie dioramas produced by 3D printing glitches


DioramaAn artist produces eerie dioramas by deliberately glitching the 3D printing process.

Mathieu Schmitt creates dark, snowy scenes with objects, such as benches, lampposts, and cars, which are intentionally imperfect.

The objects are the result of corrupted 3D model data, giving them misshapen or distorted features.

Schmitt then places the objects into black cubes, which block nearly all natural light, and then illuminates the odd features for a beautiful, yet unsettling, effect.

See more of his work here and tells us what you think of it.

Stirling Prize winner revealed


Everyman TheatreThe new Everyman Theatre in Liverpool has won the RIBA Stirling Prize 2014.

Haworth Tompkins’ winning project replaces the original Everyman Theatre, which was in a state of disrepair, with a new and sustainable building that recognises its heritage.

Stephen Hodder, RIBA President, said: “Complementing beautifully with the surrounding listed buildings, it is a ground-breaking example of how to build a daring, bold and highly sustainable large public building in a historic city centre.”

The award, which is given to the best building of the year, is now in its nineteenth year.

Find out more about the winner here.

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