The best Easter campaigns of 2014


Easter campaignsMarketingWeek has compiled a list of the best, worst and oddest campaigns that British brands ran this Easter.

The best include Cadbury, who launched a multifaceted campaign including an Easter Egg trail, TV spots and a partnership with a Great British Bake Off winner, and MINI, which cleverly appealed to children as well as their potentially car-purchasing parents.

ASDA, who appeared in two of the categories, featured as an ‘odd’ advert, thanks to its singing and moonwalking chick, promoting its ‘10% better off’ campaign with a disco soundtrack.

Read (and watch) the list here and tell us if any other campaigns caught your eye over the holiday.

The 10 Commandments of Typography


One of the most important elements of any design is the use of typography and an infographic by DesignMantic suggests ’10 Commandments’ when experimenting with it.

The guide, which uses visual examples, recommends contrasting and complementing fonts, sticking to the same font ‘mood’ and also suggests that keeping it simple is key.

As DesignMantic says, ‘even though typography is an art and art is supposed to be subjective with minimal parameters, these rules can still be applied in order to save time and too much experimentation’.

Take a look at the whole infographic here and tell us if these typographic suggestions are helpful.

LEGO in numbers


Did you know that over 500 billion LEGO bricks have been made since 1958? This fact and more have been revealed by a YouTube channel in a fun new video.

Alltime Numbers’ gives a variety of interesting statistics about the popular toy, including how many hours have been spent playing with LEGO, the company’s history, and the location of all the LEGOLANDs in the world, demonstrating the bricks’ universal appeal.

Watch the video below to discover some LEGO trivia and let us know if you know any other unusual facts about the iconic toy.

A kitchen in a bottle


KirinA soft drinks company in Japan has released a quirky new advert depicting a kitchen in a bottle.

Kirin’s advert shows a tiny kitchen (1/48 scale) being built up in an ordinary see-through plastic bottle, complete with miniature crockery, a little fridge and even a human figurine.

The advert, for Kirin’s Salt and Fruit Soda, is part of their ‘From the Kitchens of the World’ campaign which presents a variety of detailed mini scenarios in bottles to give a feel for each flavour.

Watch the advert below and tell us what you think of the cute creation.

Interactive illustrations that play with perception


Putting Finger illustrationPrint media can’t be interactive – or can it? Two designers play with this assumption in a new exhibition called ‘Putting Finger’.

Masahiko Sato and Tatsuya Saito have produced a series of illustrations that encourage interaction through ‘gaps’ in the pictures.

By placing your finger in a particular place, the images appear completed, casting shadows from ‘light sources’ or ‘holding’ scissors.

The designers, who are exhibiting their work in Osaka’s DDD gallery until late April, intended people to reconnect with their physical surroundings by interacting with the illustrations.

Take a look at some of the ingenious illustrations here, and tell us if you would interact with them.

B2B social media in 2014


Social MediaB2B Marketing has unveiled a new study and infographic detailing the social media landscape in 2014.

The infographic reveals the social media behaviour of B2B companies and which best social networks are best for communicating the organisations’ messages.

LinkedIn and Twitter are the most popular platforms for B2B organisations, citing them as the best channels to boost brand awareness.

Other statistics, such as key challenges for B2B companies and what type of content performs the best, are also included in the infographic.

Take a look at the infographic here or download a summary of the report.

YouTube gains British Pathé archive


British PathéBritish Pathé has entered into an historic partnership with YouTube, which means its entire archive will be shareable for the first time.

The company, which documented news and events from 1910 to 1976, is also working with Mediakraft Networks to distribute the 85,000 videos in the archive.

British Pathé covered world-changing events in the 20th Century, including the World Wars, Emily Davison’s death at the 1913 Derby and the start of teenage pop culture.

The CEO of British Pathé, Roger Felber, said: “We have found the best conditions to ensure that our archive content will continue to act as a pioneer in moving images and retain its heritage for future generations.”

Take a look at the British Pathé website here and let us know what you think about the company’s latest move – is it time to open up the archive?

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