2015’s most shared ads

Wondering what have been the most shared ads of this year?

The Drum has collected the top ten most globally shared campaigns of 2015 – no mean feat with the sheer quality of eye-catching advertising that’s been produced this year.

From Budweiser’s emotional Super Bowl spot to Kleenex’s heartwarming ‘Unlikely Best Friends’ film, these ads are fantastic at evoking the ‘feels’.

Take a look at the list here and tell us which ones you’ve been sharing.

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Friday Five: Innovative Billboards

Friday Five is back again and this week, we’ve chosen our favourite fun billboards from around the world:

1. Mr Kipling
Why use paper when you can use cake? Mr Kipling created a billboard made entirely of edible treats – definitely the most delicious ad on our list.

2. British Airways
Piccadilly Circus is known for its bright lights and billboards – this Cannes Lion winner was an interactive real-time ad that pointed out BA planes as they flew overhead.

3. Glad Cling Wrap
680 orange slices were placed on an outdoor billboard with just a select few wrapped in cling film. Embodying the tag line ‘Fresher Longer’, the wrapped oranges stayed fresh, while the others rotted away.

4. BBC World
A more thoughtful ad, which saw BBC World use clever perspective and angles to let viewers ‘see both sides of the story’.

5. Adidas
And finally, goalkeeper Petr Cech ‘supported’ Vienna’s Prater Ferris Wheel on a very ambitious billboard.

Let us know what you think of our list and tell us if you’d nominate any other creative billboards.

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Which Pantone colour are you?

Creative Market has created a colourful quiz that reveals which Pantone shade best reflects your personality.

The quiz analyses your character with 10 quirky questions, from ‘What best describes the everyday food you eat?’ to ‘You have your best creative ides when?’

Pantone, which describes itself as ‘the standard language for colour communication’, also chooses the influential ‘Colour of the Year’ (currently Marsala).

We came out as ‘Minion Yellow’ – give the quiz a go here and tell us what colour you are.

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The Muppets Giant Crumpet Show

Warburtons is the latest brand to take the Christmas ad limelight, combining its crumpets with…

The Muppets.

This groovy foot-tapping advert features everyone’s favourite Muppet characters, reinventing their classic theme tune to celebrate Warburtons’ new giant crumpet range.

Incorporating cups of tea, Coronation Street, and the Arndale Centre, the ad also pays homage to British culture, helping it to become a particular favourite in Manchester.

Kermit himself said: “It’s the thickest and fluffiest production we’ve ever done, we held nothing back, and I’m proud to say no Giant Crumpets were harmed during the making of this advert.”

Watch (or sing along) to the ad below and let us know what you think of it.


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Otto the skateboarding bulldog

What better way to celebrate the 11th Annual Guinness World Records Day than with a skateboarding bulldog?

Record-breaking Otto the  English Bulldog has achieved the impressive feat of weaving through thirty pairs of legs on his skateboard – without any human assistance.

Otto’s impressive achievement paid tribute to Tillman, the recently departed former record holder, and he has set a brand new world record for ‘longest human tunnel travelled through by a skateboarding dog’.

Watch Otto’s skills in practice in the video below – congratulations to the lovable pooch.

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Google Seat View

Virgin America has teamed up with Google for a new campaign, which lets you explore the company’s Airbus A320 before you even set foot on it.

Google Seat View has been set up at bus shelters around the United States, inviting people to tap the interactive ads to find out more about what Virgin America has to offer flyers, including seating areas and the perks of First Class.

Supported by digital ad banners, the campaign aims to show passengers that ‘what you see is what you fly’, providing a true sense of the experience that can be hard to imagine when viewing a standard ad.

Explore the ad here and let us know what you think of it – could this idea be applied to other products?

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Little Black Font Book Volume 2

Alex Haigh’s pocket-sized design book has become a new bestseller.

The Little Black Font Book Volume 2 is a revised version of the 2012 edition, with a sleek red, white and black look which showcases a vibrant range of fonts in an accessible way.

Each font is specially formatted to reveal its true potential, so the book is ideal for showing ideas to clients or getting that crucial design inspiration.

The font book reached number one on Amazon’s Typography book chart within just 24 hours of its launch.

Discover the Little Black Font Book Volume 2 here and let us know if you’ll be buying it.

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