May 22, 2013 Leave a comment
An advert for Tempur-Pedic mattresses from America has nailed the concept that Snickers has been working on in their current campaign.
Without adding much more this clever ad really has you guessing and is worth a watch.
Take a look below and let us know what you think.
May 22, 2013 Leave a comment
When branding a company or product a lot of thought needs to go into the colour used as it has been proven that certain colours provoke certain psychological responses.
For example, most fast-food chains use red to provoke hunger, whilst luxury brands will tend to use black, gold, silver or white to convey a feeling of sophistication.
These and other reactions to different colours are highlighted by the infographic to the right.
Featured on PR Daily, the infographic was produced by CertaPro Painters, possibly a marketing ploy of their own.
May 22, 2013 Leave a comment
Getting people to notice road signs can be difficult, especially on busy commuter route.
In Australia the government is trying to tackle this head on, as they have experienced problems from people ignoring warning signs when entering a tunnel in which there was a fire.
As a possible solution, the ‘softstop‘ sign was created. A sign made from water and light it was brought to fruition by an R&D programme that used technology from Laservision, a creative technology firm that designs architectural lighting, permanent attractions and special events primarily for the entertainment industry, along with pump manufacturer Grundfos.
The combination of the two allows for a sign that appears directly in front of the car, making it difficult not to spot.
Watch it in action below.
May 22, 2013 Leave a comment
The Design Museum has opened a pop-up garden in ‘The Tank’ outside the museum along the Thames. The garden is a joint venture with Swiss design company Vitra.
The garden, with its overgrow grass, features designs from some of the biggest names such as Charles and Ray Eames, Jasper Morrison, Jay Osgerby and Verner Panton. It also provides a space for visitors to sit and enjoy the area and sights.
All the pieces featured are also on sale at the museum shop or online here.
May 22, 2013 Leave a comment
This week is Clerkenwell Design Week, running from 21st to 23rd May.
We have been sent this wonderful piece of work that is featured in the event, designed by Mobile Studio.
Called Mirare Maze Folly, the piece reinvents the classic garden maze, with walls that are made entirely of clear acrylic and uses plays on light and reflection.
The maze is a new addition to Mobile Studio’s family of modular systems offering infinite size and configuration, retaining the idea of permeability and sitting almost like a ghost folly within the design festival.
Find out more about the maze and the design week here.
May 22, 2013 Leave a comment
In an insightful project, io9 has procured a series of photographs documenting what has happened to the buildings used in past Olympic Games.
The series focuses on the structures that have gone unused and derelict, including some from recent games in Athens and Beijing.
Take a look at the full collection here.
May 17, 2013 Leave a comment
In a new advert Audi has brought together two actors who have played the same character. Both Leonard Nimoy and Zachary Quinto have played Spock in the Star Trek movies, with Nimoy portraying the character in the original series and movies and Quinto taking the reigns for the new ‘rebooted’ movies.
So it comes as no surprise that Audi is asking the question, which Spock is better? In the advert we see the two playing chess online, then a new challenge is laid down.
The commercial is comical, showcasing their latest car, but drawing on some past achievements of Nimoy with an interesting ending.
Created by the same team that produced the viral dollar shave club commercial, Paulilu and agency PMK*BNC.
Watch it below.
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