April 23, 2014 Leave a comment
MarketingWeek has compiled a list of the best, worst and oddest campaigns that British brands ran this Easter.
The best include Cadbury, who launched a multifaceted campaign including an Easter Egg trail, TV spots and a partnership with a Great British Bake Off winner, and MINI, which cleverly appealed to children as well as their potentially car-purchasing parents.
ASDA, who appeared in two of the categories, featured as an ‘odd’ advert, thanks to its singing and moonwalking chick, promoting its ‘10% better off’ campaign with a disco soundtrack.
Read (and watch) the list here and tell us if any other campaigns caught your eye over the holiday.