‘Motion Silhouette’: a pop-up book with a difference


Motion SilhouetteAn interactive book enables readers to project shadows on its pages to ‘fill in’ the story.

Motion Silhouette’, by Megumi Kajiwara and Tathuhiko Nijim, requires a light source to be shone on its intricate pop-up pages, creating silhouettes that move as the light moves.

The beautiful monochrome book is handmade to order.

Take a closer look at it here or see it in action below – tell us what you think of the project.

‘Share a Coke’ comes to 4oD


Share a CokeCoca-Cola and Channel 4 have entered a historic partnership, creating personalised digital television adverts.

The ‘Share a Coke’ campaign has been extended to Channel 4’s 4oD platform, in which viewers have to log in to watch content.

4oD users will see a bottle of Coca-Cola with their own name on it, followed by the brand’s advert.

Channel 4 has been chosen for the campaign, as half of the 16-24 demographic in the UK are signed up to 4oD.

Find out more about the innovative campaign here and tell us what you think of it.

‘Dead parrot’ installed in London


Dead parrotA giant dead parrot was installed in London last week to celebrate the last Monty Python show.

The 50 foot fibreglass sculpture was a tribute to Monty Python’s famous ‘dead parrot’ sketch and was placed near Tower Bridge in the run-up to the last show.

The sculpture took more than two months to complete; lead sculptor Iain Prendergast said: “The key challenge for us was capturing the comedy value of the dead parrot, keeping the realism of the bird whilst also adding touches like the bloodshot, stunned eyes.”

The parrot was delivered to the O2 Arena for the final performance of Monty Python’s ‘Live (mostly)’ farewell show on Sunday.

Find out more about the dead parrot here and tell us what you think of the stunt.

Stirling Prize shortlist revealed


The ShardRIBA has released the shortlist for its prestigious Stirling Prize.

Six new buildings have been shortlisted for the Prize, which is awarded to the project that has made the most significant contribution to architecture in the United Kingdom.

The nominations, which include Renzo Piano’s The Shard, are drawn from the public, commercial, and educational spheres.

Zaha Hadid, a previous recipient of the Stirling Prize, has also been nominated for the London Aquatics Centre.

The winner will be announced by RIBA on the 16th October.

Find out which buildings have been nominated here.

The best storytelling brands


Best Storytelling BrandsNew research has revealed which brands are best at storytelling, which helps consumers invest in their product.

The study, by Aesop and OnePoll, asked consumers to rate brands for personality, memorability, and credibility, among other factors.

Charities and technology brands are overtaking established stalwarts for storytelling; with Apple remaining at the top of the ranks, supermarkets are being superseded by the likes of YouTube, Virgin Media and Macmillan Cancer Support.

Cadbury is also highlighted as a strong storytelling brand, thanks to its innovative marketing strategy, which has included high-profile experiential stunts.

Find out more about the research here and tell us which brands you think are good storytellers.

Modernist buildings as mixed-media images


Lucy Williams - Modernist artA British artist creates incredibly detailed renderings of 20th Century buildings, with arts and crafts.

Lucy Williams painstakingly produces three-dimensional pictures out of materials including different types of wood, coloured card, acrylic paint and wool.

Inspired by photographs of modernist buildings, Williams’ work has recently been hosted by the McKee Gallery in New York.

Take a look at more of Williams’ architectural art here and tell us what you think of the handcrafted pictures.

We Are Flowers installation


We are flowersSOFTlab has transformed a New York shoe gallery with a colourful ceiling installation.

The designers took inspiration from Galeria Melissa’s ‘We Are Flowers’ shoe collection by creating a three-dimensional lattice suspended from the ceiling.

This was covered by over 20,000 translucent ‘flowers’ of different colours, and funnelled towards the ground at selected points in the gallery.

Take a closer look at the striking installation here or watch the video below, and let us know your thoughts.

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