A press release written in emoji


Emojis may be all the rage, but Chevrolet’s product announcement is possibly the first time a major brand’s press release has been written completely in the colourful pictograms.

Announcing the new 2016 Chevrolet Cruze, the car manufacturer explained that words simply weren’t enough to describe its new car, hence a more innovative approach to the press release.

Journalists were challenged to decode it, although Chevrolet have now revealed an English translation, which lists the Cruze’s top features – as well as describing the car as ‘the best new thing since sliced bread for stylish and socially connected people’.

Take a look at the press release here and see if you can decipher it – otherwise, take a shortcut and read the English version here.

Let us know what you think of this approach to PR and if you want to see more innovative styles of press release.

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World Interior of the Year shortlist unveiled


The shortlist for World Interior of the Year 2015 has been revealed, showcasing all sorts of innovative, inspiring, and unique interior designs.

The awards, organised by INSIDE World Festival of Interiors, celebrate fantastic design in nine categories, including Creative Re-use, Display, and Hotels.

Fifty projects have been shortlisted; our favourites include the colourful Medibank Workplace (pictured) and the striking New Rock World Ktv in China.

Take a look at the complete list of shortlisted project here and tell us for which ones you would vote.

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Time-lapse of a 4,500 km trek


An adventurer has recorded his extraordinary year-long trek in a time-lapse video. 

Christoph Rehage decided to really mark his 26th birthday by embarking on a walk from Beijing to the other side of China (his initial goal was to walk all the way home back to Germany).

Filming himself along the way, he produced a time-lapse of his 4,500km journey, called ‘The Longest Way’.

The video takes us through his astonishing physical transformation, as well as the amazing landscapes and people he encountered.

Watch this breathtaking video below and tell us if it makes you feel intrepid.

https://player.vimeo.com/video/4636202

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5 cities for a weekend getaway


If you are on the hunt for a creative weekend away, this post is for you.

Creative Bloq has put together a list of five different European cities that are easily accessible and worth a bit of expense.

Whether you are looking to improve your design skills, marvel at some historical architecture, or simply want to explore a different culture, there’s an exciting city for you on this list, which includes Helsinki and Marseille.

Take a look at the list here and tell us which city you would be ready to visit.

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World’s first underground park in New York


A Kickstarter campaign has been launched to create the first world’s first underground park in New York.

James Ramsey of Raad Studio and Daniel Barasch, a former radio producer, are the creators of Lowline, which came up with this unique project.

The idea is to turn an abandoned underground trolley terminal into a public park, which is imagined as ‘a stunning underground park, providing a beautiful respite and a cultural attraction in one of the world’s most dense urban environments’ by the non-profit organization.

Lowline is looking to raise £127,000 by the end of the campaign, which finishes on the 8th of July.

Find out more about this unusual project here and tell us if you’ll be taking part.

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Pimm’s launches innovative digital posters


Have you always wanted to know in advance if a pub still has seats on a hot summer day? Well, Pimm’s has launched new billboard posters that will let you know.

The brand has installed innovative sensor-activated digital posters throughout London, which will activate when the temperature reaches 16 degrees Celsius and will update you with seating space information in your area.

Using beacon technology to sense when the participating pubs and beer gardens have space, the ads will also change their messaging depending on the weather data they receive.

Learn more about this innovative campaign here and let us know if you’ll be paying attention to the Pimm’s posters.

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21 fascinating house styles around the world


When you think of impressive architecture, it’s easy to think of striking skyscrapers or beautiful, historical buildings – but what about the humble house?

RubberBond’s creative team has created an interesting infographic showcasing some of the most fascinating house styles around the world, revealing how environments influence the way homes are designed and built.  

The infographic explores five different continents and points out their most outstanding house designs, such as the British Roundhouse, the A-frame (USA), and Japan’s Minka. 

Take a look at these fascinating styles here and tell us in which ones you would love to live.

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