Smoke photographs reveal familiar shapes


Smoke photographyA photographer spent three months taking thousands of photographs to capture the beauty of smoke.

Thomas Herbrich took 100,000 photographs in his pursuit to catch the familiar shapes that cigarette smoke can swirl and twist into, such as flowers or human figures.

His series ‘Smoke’ is a selection of just twenty of these pictures, which he created with a flash duration of just 1/10000 sec in order to capture the fleeting shapes.

Take a look at the collection here and tell us what you can see in the smoke.

A giant billboard made of cake


Mr Kipling billboardMr Kipling’s new outdoor campaign includes a world first: a giant billboard made entirely of cake.

The billboard uses the strapline ‘Life is better with cake’ to advertise the largest UK baked goods brand, against a backdrop of 13,360 individual cakes.

Located at Westfield London, the billboard was on display for eight hours – after which, the cakes were handed out to the public.

See more of the billboard here and tell us if you were lucky enough to take part in the giveaway.

Artists create abstract idents for BBC Four


Sebastian Buerkner - BBC Four IdentA group of Turner Prize artists has created idents for BBC Four’s new abstract season.

‘BBC Four Goes Abstract: When Art Broke Free’ sees original idents by Laure Prouvost, John Smith, Sebastian Buerkner, and James Richards aired in between programmes.

Each artist takes inspiration from a different aspect of television, with Prouvost, Buerkner, and Smith deconstructing the traditional BBC Four ident, and Richards using ‘nostalgic and grainy’ filmic techniques.

The four idents will continue to be used after the ‘When Art Broke Free’ season and you can take a look at them here – tell us which one is your favourite.

Is social media the best channel for B2B marketing?


B2B marketing and social mediaA new study has revealed that 79% of B2B marketers believe that social media is the most effective channel for marketing.

The research also showed that 38% would spend any extra budget on social media, but mobile marketing is yet to catch up with the enthusiasm for social (those surveyed put only 7% of their budget towards mobile).

B2B marketers’ top priorities, challenges, and digital skills are also covered in the research, which sheds light on some surprising facts.

The study was carried out by Omobono, Circle Research, and The Marketing Society; you can see the whole infographic here.

ArcKit: a flexible modelling system


ArcKitAn architectural kit allows you to create physical and digital models in a modular design.

ArcKit consists of nearly 400 pieces (with 25 unique components) which click together and can be built on the kit’s grid.

The angular pieces let users build intricate designs with the simple elements, which include ‘arckitexture’ adhesive sheets, on which digital elements (such as wall and flooring patterns) can be printed before being fixed to the design.

The set uses a scale of 1:48 for easy conversion to imperial measurements and is complemented by ArcKit Digital, which can recreate physical projects in Trimble software.

Find out more about ArcKit here or see it in action below – tell us what you think of the kit.

Fun paintings reveal how animals get their patterns


Ricardo Solis paintingsA series of playful paintings imagines how animals acquire their distinctive details, such as feathers, patterns, or skin.

Mexican artist Ricardo Solis creates illustrations that show miniscule humans sculpting or painting the animals, giving them charm by showing them part way through the process.

His paintings include black ribbons being draped over a still-white zebra, a bear being knitted its fur, and an elephant being sculpted from stone.

See more of Solis’ creations here and tell us which is your favourite.

Endless City: a skyscraper metropolis


Endless CityAn architecture firm has unveiled a design for a skyscraper accommodating an entire city.

SURE Architecture’s ‘Endless City’, which won a SuperSkyScrapers Award, would be constructed in London and continue the city’s trend of building upwards.

The firm used the competition’s brief of ‘inspirational typology for a high-quality organic skyscraper concept to be used as a tech city’ for its design.

The 300-metre plan incorporates a pair of irregular ramps that spiral up around the skyscraper, which allows more levels to be added to the tower.

Accommodating residences, leisure facilities, businesses, and schools, Endless City would even have its own ecosystem.

Take a closer look at the design here and let us know what you think.

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