Interactive illustrations that play with perception


Putting Finger illustrationPrint media can’t be interactive – or can it? Two designers play with this assumption in a new exhibition called ‘Putting Finger’.

Masahiko Sato and Tatsuya Saito have produced a series of illustrations that encourage interaction through ‘gaps’ in the pictures.

By placing your finger in a particular place, the images appear completed, casting shadows from ‘light sources’ or ‘holding’ scissors.

The designers, who are exhibiting their work in Osaka’s DDD gallery until late April, intended people to reconnect with their physical surroundings by interacting with the illustrations.

Take a look at some of the ingenious illustrations here, and tell us if you would interact with them.

B2B social media in 2014


Social MediaB2B Marketing has unveiled a new study and infographic detailing the social media landscape in 2014.

The infographic reveals the social media behaviour of B2B companies and which best social networks are best for communicating the organisations’ messages.

LinkedIn and Twitter are the most popular platforms for B2B organisations, citing them as the best channels to boost brand awareness.

Other statistics, such as key challenges for B2B companies and what type of content performs the best, are also included in the infographic.

Take a look at the infographic here or download a summary of the report.

YouTube gains British Pathé archive


British PathéBritish Pathé has entered into an historic partnership with YouTube, which means its entire archive will be shareable for the first time.

The company, which documented news and events from 1910 to 1976, is also working with Mediakraft Networks to distribute the 85,000 videos in the archive.

British Pathé covered world-changing events in the 20th Century, including the World Wars, Emily Davison’s death at the 1913 Derby and the start of teenage pop culture.

The CEO of British Pathé, Roger Felber, said: “We have found the best conditions to ensure that our archive content will continue to act as a pioneer in moving images and retain its heritage for future generations.”

Take a look at the British Pathé website here and let us know what you think about the company’s latest move – is it time to open up the archive?

Charming snail scenes


A Ukrainian photographer has been creating charming photographs of snails, revealing their inquisitive nature in beautiful surroundings.

Vyacheslav Mishchenko produces macro photographs of the molluscs and other minibeasts in their natural habitats; these take on a unique beauty at such a magnified level.

Mishchenko said: “As a child, my father taught me to hunt mushrooms near my home and we would always come across all manner of bugs and creatures. As I got older and my interest in photography grew, I decided I wanted to catch these magical scenes on camera.”

Take a look at some of Mishchenko’s pictures here and tell us what you think of the beautiful scenes.

Layers Cloud Chair


Designer Richard Hutten has debuted his brand new chair at the Milan Furniture Fair.

‘Layers Cloud Chair’ uses 545 layers of coloured fabric, which were individually drawn, cut and manually assembled.

The chair, inspired by Arizona’s Painted Desert, has a round and soft profile with a mesmerising circular pattern.

Hutten used Kvadrat‘s Divina fabric for the chair; Kvadrat displayed the finished product in their exhibition at the fair.

Find out more about the chair here and tell us what you think of it.

Brainwaves as a sculpture


Our brainwaves can now be mapped as three-dimensional models, thanks to an innovative art project.

Ion Popian uses electroencephalogram (EEG) sensors to measure brain activity, which is fed into a 3D modelling programme.

Changes in the fluid model are produced by different intensities of brain activity, but specific emotions, such as happiness, can’t be mapped on the model.

After editing the model, Popian creates a 3D-printed sculpture of the brainwaves; he now hopes to use his concept for architecture.

Find out more about the project, called ‘Mental Fabrications’, here and tell us what you think of the idea – would you map your brainwaves?

Now is what you make of it


Pepsi has taken its football advertising campaign one step further, by producing an interactive video featuring several famous figures in football and music.

Now is what you make of it’ stars top footballers, such as Lionel Messi and Jack Wilshere, and musician Janelle Monae, who interact with Stony as he wanders through the streets of Rio.

The video offers the viewer choices along the way, which are indicated by the cursor turning into a blue object, such as a football or a pen.

By clicking, you can change the course of the video to include exclusive content, like Monae singing David Bowie’s ‘Heroes’ and Messi signing a football with your name on it.

Watch the interactive video here or take a look at the original advert below. What do you think of interactive advertising content?

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